10 Actionable Ways to Increase Your Ecommerce Revenue

5 min read

Ecwid is full of features that can help you increase your store’s revenue and save you time. Are you using them to their full potential?

1. Setup Cross-Sales

Invite customers to purchase complementary or similar items.

This is a well-known marketing tactic to increase revenue. Suggesting complementary or similar items or services when selling a product is an easy way to increase your revenue.

In real life, an example of this would be a salesperson suggesting you purchase a complimentary item or service with the product you are about to purchase. For example, if you sell skateboards, you may cross-sell better quality bearings, stickers, decals, new wheels, a repair service, guarantees etc.

In your Ecwid store, you can configure suggested products within the product page and at checkout. You could also:

Bundle products
Offer accessories
Define and offer products that are often purchased together

How To

For products individually:

Go to your Control Panel → Catalog → Products
Create or select the product you would like to associate with cross-sales
Assign related products to the item individually or by category
Save your changes

2. Offer Bulk or Volume Discounts

Discounts for purchasing items in bulk incentivises clients to buy more, and can, therefore, increase your average transaction size, and your revenue. You may also want to offer bulk discounts to liquidate older stock or reduce inventory. Bulk discounts can also help you offer your clients better shipping costs.

The feature is unique in Ecwid as it uses their algorithm to suggest users add more items to get higher discounts. If a client adds a bulk discounted item to their cart, a message will appear informing them that they can save more by adding one or two more items.

How To

Go to your Ecwid Control Panel → Promotions → Discounts
Configure your discounts based on the subtotal (Venture Plan) or customer groups (Business Plan) or both
Save the changes

Note: You will need a Venture Plan or a Business Plan to set up Bulk Discounts.

3. Run a Contest

A contest can increase your revenue by increasing engagement on social media, brand awareness, subscribers, and data, as well as by lowering marketing costs as customers take part in your marketing efforts to attract new customers.

Depending on your goals and niche, contest examples could include:

Photo caption contest
Sweepstakes
Video contest
Essay contest
Selfie contest
Best tips contest, etc

How To

Make sure you have a clear target goal and clear contest rules. Be sure the process to select the winner is well defined: it should be straightforward and raise no additional questions.

Use partnerships with influencers and local businesses to promote your contest and run social media ads.

Learn more: 25 Proven Social Media Contest Ideas to Promote Your Online Business

4. Sell on the Go

Take and sell your entire inventory with you thanks to your online store, on desktop, tablet or mobile — increase your revenue by selling from anywhere, online or in person.

With a stable internet connexion and a tablet, you can sell on the go at:

Trade-shows
Sidewalk sales
Demo and sampling events
Pop-up shops
Roadshows

Further ideas:

Bring samples and show variations in your online store (color for example)
Accept deposits on your client’s orders

How To

All you need is:

A stable internet connexion
A tablet or a laptop with your online store
Ecwid Mobile App

You could take the most popular (physical) version of your product with you and sell variants (different colors, sizes, etc.) to potential clients by showing them high-resolution photos of your product in your online store. Take Product videos can improve your conversion rates because:

Viewers are 64 to 85% more likely to buy after watching a product video
Product videos can increase social shares and recommendations

Our brains process video content 60,000 times faster than text according to Hubspot.

How To

Create your own videos
Partner with Youtubers to have them promote your products
Embed already made videos about the products you sell

Make sure to deactivate controls, ads, and related video suggestions if you embed other videos. You want your traffic to focus on your product, not to get distracted and head over to Youtube.

Learn more:

6. Create a Sense of Urgency

Urgency is a form of persuasion that causes people to want to act quickly. This can improve conversion rates by:

Increasing impulse purchases
Decreasing abandoned orders
Decreasing friction in your client’s purchase decision process

How To

Display a sense of urgency in your online store using product labels, and marketing tools provided by Zotabox.

Add visible indicators such as a:

Sidebar
Promotion bar
Low stock indicators on products
Clock or countdown

Add content to these visible blocks such as:

Time-sensitive shipping rates
Limited-time deals
Scarcity indications

Use words such as:

Now
Today
Fast
Quick
Rush
Hurry
Approaching
Seconds
Deadline
Over
Instant

Use expressions such as:

Don’t Miss Out
One Day Only
Last Chance
Once in a Lifetime
Now or Never

7. Setup FOMO Alerts

FOMO means Fear of missing out and the FOMO app adds popups to your online store that appear regularly while your client is on site. This can increase your revenue in many ways, for example by:

Making your store look very busy
Creating a sense of urgency
Inspiring action
Building trust

Examples

“Someone from Pennsylvania just bought handmade glasses”
“Someone in Australia just signed up to our newsletter”

How To

This is not built into Ecwid, however, there’s an app in the Ecwid App Market called Social Proof that shows order notifications just like the examples above to your visitors.

8. Monetize your Expertise

Creating timeless downloadable products can increase your revenue by cross-selling your physical goods, or by reinforcing your brand’s image. When you take the time to demonstrate that you are the expert in your domain, in a shareable format, you will be able to reach a broader audience interested in you and your services.

You can demonstrate your knowledge in various formats and with various content:

Tutorials
Instruction manuals
eBooks
Infographics
Templates
Photos
Code
Video

Note: You will need a Venture Plan to sell downloadable products in Ecwid.

How To

Go to your Ecwid Control Panel
Create a new downloadable product
Your client will automatically receive their product once their payment is sent to you

Learn more: 18 Digital Product Ideas For Almost Every Small Business

9. Cross-Promote with Other Businesses

Reach new markets and expand your customer base by marketing to another business’s audience. For example, partner with:

Influencers
Local businesses
Businesses outside your niche
Nonprofit organizations

How To

Reach out to companies that are non-competing and that have a relevant market.

Establish how you will work together. You could:

Run a contest
Cross-promote via email newsletters
Promote each other on social media
Shared content marketing
Co-create a downloadable product and share the profits

Make sure your audiences are of a similar size or that the trade would be fair before contacting a company to ask for a partnership.

Learn more:

10. Include a Gift Category

Include a gifting section in your online store, especially around holidays:

Bring in new traffic around the Holiday season
Help people decide on what to buy
Promote your products and services

According to Google Trends, ”Holiday Gift Guide” is a very popular search phrase around November and December. You could create a category called Holiday Gift Guide with subcategories divided by:

Price

Gifts under $5
Gifts under $10
Gifts under $20

Gender

For him
For her
For them

Age

Gifts for teenagers
Gifts for adults
Gifts for millennials

Relation

Gifts for moms
Gifts for dads
Gifts for grandparents

How To

Go to your Ecwid Control Panel
Catalog → Categories
Create a new category and subcategories depending on your needs
Add your products to your categories
Don’t forget to enable gift cards in your store so that your customers can buy a great last-minute present

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

Get started

Marketing and Promotion

Feb 9, 2021

About the author

Daniella is an Ecwid eCommerce Expert and Digital Marketing Advisor with over 10 years eCommerce experience. She teaches SMBs how to create their online stores faster, better and cheaper via her Ecwid course and YouTube channel.