7 Creative Ideas for Your E-Commerce Product Page to Captivate Customers

Posted 5 years ago by Kristen Pinkman, Ecwid Team

For clothing, beauty products, food, electronics, and many other niches, it’s important to showcase the product in such a way that online customers don’t mind that they cannot see, touch, or try it on, like they are used to doing in physical stores.

You may have already uploaded several quality pictures for each product, but can you go further? Can you stand out with something that is really helpful to your store visitors and possibly turns them into buyers straight away?

Here are a couple of ways to improve visualization, increase customer loyalty, raise the average order value, and personalize the user experience in your store.

Some of the ideas below might require web development, but the majority of them can be implemented by you. All of them will get you into current e-commerce trends and help you think of something special for your business.

1. A Ready-Made Look

Imagine a girl seeing a dress that she likes. Her first thought will probably be, What can I wear it with? That thought can lead to her leaving your store empty-handed.

Therefore, it’s smart to offer an outfit that can be bought as one piece or separately.

This also works if you sell jewelry or lifestyle accessories (hipster sketchbooks, retro bicycles, or whatever else).

The look by Kant, model: Frode Goa, the store owner

Here’s a related idea for your email marketing:

Create a welcome email with a questionnaire about your customer’s size, body type, and preferred style.
Send a monthly collection of outfits that match those answers. You can create several ready-made email chains, and update them with products to save time and effort.

2. 360° Product Pictures

Another way to make your storefront stand out is to replace flat product pictures with 360-degree images that make customers feel like they are holding the product in their hands.

It’ll be harder to create such pictures for large products, but if you sell digital gadgets, accessories, car parts, and other middle-sized products, it is relatively easy to do.

See how great 360-degree pictures look in Ecwid stores.

3. Animated GIFs

GIFs are very informative: you can demonstrate your product in action or show how it is created. At the same time, GIFs are short, load fast, and don’t bother customers with sound.

Check out a finger-licking series of GIFs by Dogfish Head that shows how their strawberry ale is produced. (I’m starting to feel thirsty, aren’t you?)

4. Interactive Images

Everyone likes before and after pictures. They allow potential customers to see the result your product delivers.

Check out Benefitcosmetics.com. The picture is divided into two parts, and you can slide the ruler to either side to see how the make-up changes the eyebrow.

When you click on the product name, you are taken to the product page, from which you can easily make the purchase.

Here are some tools that play with interactive images:

Thinglink helps to make images, videos, or 360°/VR content interactive. You can use it to add tags, sounds, and links. They offer a 14-day free trial.
Draw Attention is a free WordPress plugin that lets you create clickable highlighted areas on your pictures. It is perfect for showcasing new collections or product features.
Visme is a great tool that helps you create interactive content and embed it into your website. Here’s a quick example (click on the categories to go to the Ecwid demo store):

5. Constructor

Constructor will let customers build the product of their dreams on your website. If you sell bikes like Myownbike.de, try allowing customers to choose the color, seat type, wheels, and other parts.

This is an advanced option that may require a developer, but if you are brave enough to try it, you will amaze your customers.

6. Defile

Defile is a great way to showcase clothes from every angle and demonstrate how a piece of clothing behaves when you move. Shoot short videos and add them to your product descriptions, like Asos.com does.

You can add video files in the product description section: