8 Best Amazon Alternatives for New Online Sellers

Beginning to sell online can seem pretty imposing at first. After all, unless new sellers are vending on Amazon, they will essentially be competing with Amazon. For some, this seems impossible. But luckily, that’s far from the case. Amazon may be the largest ecommerce platform, but that certainly doesn’t mean there aren’t ample Amazon alternatives.

In fact, there are now numerous platforms that offer incredible selling opportunities that will allow sellers to reach a broad audience. Let’s dive in and cover some of the best Amazon alternatives for newer sellers to make their way.

The Top Alternatives to Amazon for Online Sellers

If you’re a new seller looking for the best alternatives to Amazon, we have you covered. Let’s take a look at some of the best platforms to sell on outside of Amazon.

Walmart

While Amazon is the largest ecommerce platform, Walmart has been working its way up. The Walmart marketplace functions much like that of Amazon in that third-party brands can sell their products on the platform.

Also just like Amazon, sellers gain access to Walmart’s ad platform and first-party data to help them reach their target audience better. Moreover, many of the same products sold on Amazon can be sold on the Walmart marketplace.

Etsy

Those who sell custom-made goods may want to use Etsy, as this platform was built specifically for that. Etsy states that its mission is to “keep human connection at the heart of ecommerce.” The platform offers a wide variety of home-made and custom goods, including everything from custom-designed clothing to creative home goods.

Sellers can create their own shop on the Etsy platform, meaning that they will already have access to a large audience that comes to the site. Etsy did recently increase its seller fees, but it still offers incredibly competitive pricing compared to other platforms.

Chewy

If you sell pet products, Chewy can be the perfect home for your ecommerce store. Chewy Marketplace allows third-party sellers to become vendors on the site. The one thing to note with Chewy is that they may not be willing to carry a large stock of the product, as they also consider dropshipping options when working with a third-party vendor.

However, the major advantage of selling on Chewy is the audience. It is one of the most popular pet ecommerce platforms, allowing sellers to get their products immediately in front of their target audience.

eBay

eBay is one of the longest-standing ecommerce marketplaces with it launching only a year after Amazon. For many years, eBay was mostly a resale site, but that has largely changed over time. Nowadays, many people sell their products through the platform in a similar way you would on Amazon.

The major difference between eBay and Amazon is that you can choose whether you want to sell at a fixed price or auction style. Depending on the type of products you sell, auctioning could potentially lead to better sale prices.

Newegg

Newegg was previously known primarily for computer parts and accessories, but they have recently begun to expand their offerings into things like sporting goods, office supplies, and more. This can be a great place to get a foot in the door of an expanding platform. The one downside to Newegg is that the audience is much smaller compared to some of the major platforms.

However, if you do happen to sell computer parts or accessories, Newegg can be the perfect place to find that exact niche target audience. A huge portion of the audience regularly comes to Newegg as their trusted source for everything computers. The free seller plan is quite limited, but the higher memberships offer access to tools like subscription-based marketing programs and multichannel fulfillment services.

Bonanza

Bonanza entered the scene in 2008 and has been regularly growing ever since. This marketplace focuses on quirky and bespoke products in categories like jewelry, home, beauty, collectibles, and more. The one thing to keep in mind is that the Bonanza audience is relatively small compared to the massive marketplaces, but it is large enough to have around 40,000 sellers currently.

One of the largest benefits of this platform is that it offers very competitive seller rates, with only a 3.5% fee for any sale below $1,000. You can start a store on Bonanza for free or buy a monthly membership to access additional features like advanced analytics, shipping labels, and a transaction fee discount.

PublicSquare

Many people consider political views when choosing where to sell or shop, and some may be searching for a conservative alternative to Amazon. If this is the case, then PublicSquare is the platform for you. PublicSquare launched in 2022 and labels itself “Pro-Life, Pro-Family, Pro-Freedom.”

The platform has grown quite quickly, featuring 1.6 million consumer members and over 75,000 businesses from various industries. PublicSquare features several similar systems to Amazon’s, including a monthly membership fee and a cost-per-click advertising auction.

What is the Best Alternative to Amazon?

If you are looking for the best alternative to Amazon, there is no one-size-fits-all answer.

Realistically, the best alternative will often depend on the type of products that you sell and your marketing budget. The major advantage of Amazon is its massive audience and access to first-party data for marketing.

However, if you sell a more niche product or one that aligns with a more focused platform from above, you could greatly benefit from choosing that platform. This is largely because rather than advertising to a massive audience to locate those interested, you will be directly in front of your target audience.

Start Your Own Store with Ecwid

One of the best alternatives to Amazon is to simply launch your own store, and Ecwid can help. Our online selling platform makes it easy to have your store up and running in no time. You can set up your store exactly the way you want it to ensure that your products are on full display.

Even better, if you decide to sell on another platform instead of your own site, our software can be integrated across numerous other platforms, including Instagram and Facebook. This makes it easy to see all of the key metrics of your store at a glance from one simple dashboard. The best part is that you can get your store started today for free.

No more Amazon limitations — it's time for your own ecommerce store.
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• Top 9 Global Amazon Competitors
• 8 Best Amazon Alternatives for New Online Sellers