Let’s face
Though Amazon is the largest ecommerce retailer, there are still several others that hold a piece of the market share pie. So, let’s discuss some of the largest Amazon competitors.
Who are the Competitors of Amazon?
Though Amazon has a large hold on ecommerce, it’s not all the giant does. Amazon has branched out into multiple industries, including music and video streaming, physical stores, and subscription services. This means there are additional competitors of Amazon outside the ecommerce space.
Let’s take a look at some of the most significant competitors of Amazon, starting with the United States retail space.
eBay
eBay started just around a year after the launch of Amazon, with Amazon launching in 1994 and eBay in 1995. eBay’s revenue has gone down over the years, but they still offer a unique service in comparison to Amazon, which is auctions. Sellers on eBay can either list products at a set rate or as an auction, allowing them to potentially make more for their items.
Walmart
Walmart has Amazon beat in the longevity department, with them having been around since 1962. Amazon and Walmart have been regular competitors, with Amazon taking over the online space while Walmart commands the physical retail space.
Walmart offers a similar space to that of Amazon, allowing
Target
Target is another huge retailer with a long history of performance. Target doesn’t necessarily compete with Amazon on a direct or revenue basis, but they have worked hard to establish brand loyalty. Regular Target shoppers swear by the store and some even refuse to shop anywhere else.
Target has many of the same online offerings as Amazon, including
Ecommerce Outside of the United States
Now, let’s take a look at some of Amazon’s largest competitors outside of the United States.
Flipkart
Flipkart is a massive ecommerce retailer based in India. It was initially founded in 2007 and has since become one of the country’s largest shopping platforms. They offer everything from home decor and electronics to fashion and more, just like Amazon.
Also like Amazon, Flipkart has its own fulfillment network and offers
Otto
Otto certainly has Amazon beaten when it comes to longevity. In fact, Otto was initially founded in 1949 where its products were ordered by mail and phone. They entered the ecommerce space in 1995. Otto offers a wide range of goods, but its largest market is in home furnishings.
Alibaba
Alibaba is a massive ecommerce marketplace in China that allows brands to find product suppliers. While their primary site offers wholesale products, they also have several child companies that sell many of the same types of products that Amazon does.
They also compete with Amazon within the cloud computing space. Alibaba has remained a top Chinese Amazon competitor for many years and doesn’t look like that will change anytime soon.
Streaming Services Competitors
Amazon put its hat into the streaming ring with Prime Video many years ago. However, it has undergone many name and service provision changes since then. It initially started as Amazon Unbox in 2006, going through a few more changes until landing on Prime Video in 2011.
Prime Video was separated from Amazon Prime and officially launched worldwide. While Prime Video has performed relatively well, it certainly has tough competition within the streaming space. Prime Video currently sits at around 200 million subscribers.
Netflix
Of course, the biggest contender in streaming is Netflix. The streaming giant initially launched in 1998 as a DVD mail subscription service. However, they introduced online streaming in 2007 and exploded into a household name. Since then, Netflix has become an immensely favored streaming platform that even went into producing its own content.
Prime Video and Netflix have regularly been
Disney+
Next in the running for streaming services is Disney+, with a subscriber count of 150.2 million. Disney+ initially began as a streaming home to find old classics and renowned content. However, with Disney+ now producing its own content, they have experienced regular growth that will likely continue to trend upward.
Max
Previously known as HBO Max, Max is next in the running for streaming competition, with a subscriber count of 95.1 million. However, they also managed to slot themselves into third place when it came to market share at 14 percent. Max is home to many beloved and
A Long List of Competitors
The above is far from a full list of Amazon’s competitors. Not only are there additional competitors in both of these spaces, but Amazon also has more competitors in other spaces, such as Spotify in music streaming.
The point is that while Amazon has built an empire, they are far from
This is especially true when offering something unique to Amazon. A good example of this is Etsy, which launched in 2005. Etsy allows independent sellers to market and sell their custom and
Overall, Amazon may be huge, but it certainly isn’t the
Who is Amazon’s Biggest Competitor?
Some may ask, who is Amazon’s biggest competitor? Realistically, there is no one answer to that question, as it depends on the discussed space.
As detailed above, Walmart would be their largest competitor in the ecommerce space, while Netflix would be Amazon’s largest competitor in the online streaming realm. Amazon has multiple competitors in each space that it occupies, with others including music streaming, online cloud services, and more.
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