How to Enhance the Shopping Experience with Apple Wallet Order Tracking

Posted 9 months ago by Anastasia Prokofieva

In today’s digital marketplace, the key to success lies in providing exceptional customer experiences. A smooth and hassle-free shopping journey not only helps generate sales but also creates long-lasting customer relationships (aka more orders for you in the long run).

That’s why for online sellers, the post-purchase phase is just as crucial as the initial click-to-buy stage.

The great thing is that you can improve the post-purchase experience with minimal effort. Just by using technology, you can make a significant impact on your customers’ shopping experience in your online store. One of the features that’s really easy to implement and can make a big difference is Apple Wallet order tracking.

Let’s dive into how integrating Apple Wallet order tracking can improve the shopping experience.

The Role of Streamlined Order Tracking for Customer Satisfaction

As a business owner, you probably get numerous inquiries from your customers regarding the estimated delivery time of their packages. This can be a bit of a time drain, especially when you’re juggling multiple tasks and your team is small. But hey, that’s just part of the game!

For customers, keeping track of their orders can be a hassle, too. Who wants to waste time sifting through emails to locate a tracking number, then manually enter it on a different website to obtain the details? It’s frustrating, to say the least. Customers just want accurate and timely updates on their orders.

When information is not easily accessible, it can really get on shoppers’ nerves, and that’s not a good thing for any brand. That’s where Apple Wallet order tracking steps in. It not only builds trust and loyalty for brands but also offers consumers a convenient way to track their orders.

Given that Apple’s iOS holds about 25% of the global smartphone market share, it’s a no-brainer to tap into this platform to improve the customer experience. With Apple Wallet, customers can store and access their order information all in one place, right on their phone.

But how does it actually work? Read on to find out.

How Apple Wallet Order Tracking Works

With Apple Wallet Order Tracking, shoppers can easily access their detailed receipts and order tracking info on their iOS devices via Apple Wallet.

Apple Wallet is the default iPhone app used to store credit cards, driving licenses, e-tickets, and online store orders.

Customers can also track orders from online stores in their Apple Wallet. This way, they can receive push notifications for order status changes and can view order details in the app.

With one simple tap, customers can view the most up-to-date information about their order, eliminating the need to search for tracking numbers or visit multiple websites.

The Track with Apple Wallet button is available for purchases made from the Safari browser on iPhones running iOS 17 or higher or Mac devices with Mac OS version 14 or higher.

The Track with Apple Wallet button

Benefits of Apple Wallet Order Tracking

Imagine offering your customers maximum convenience at their fingertips — quite literally. With Apple Wallet’s order tracking feature, that’s exactly what you’re doing!

Providing a seamless and convenient shopping experience for your customers leads to the following:

Effortless updates: Your customers stay informed without digging through emails.
Time-saver for your team: Your team won’t have to spend time on manual updates, freeing them up for other important tasks.
Instant notifications: Customers will receive real-time order status changes, adding an element of excitement and anticipation to their shopping experience.
Customer loyalty: This level of attentiveness breeds satisfaction and trust, sculpting the path for loyal brand advocates.
Increased sales: Happy customers are more likely to make repeat purchases.

As you can see, Apple Wallet order tracking is a win-win for brands and customers. Businesses can send real-time updates on order status, including notifications of any changes. Shoppers get convenient access to customer service and order management options.

Continue reading to learn how to integrate Apple Wallet order tracking for your online store and enhance the shopping experience.

Implementing Apple Wallet Order Tracking

Technology plays a significant role in ensuring customer satisfaction, and it all begins with the ecommerce platform you choose. Take Ecwid by Lightspeed, for example. It allows brands to offer features like Apple Wallet order tracking, making it easier for online sellers to provide the best shopping experience for their customers.

If you don’t have an online store yet, you can create one with Ecwid for free. Or, migrate your existing online store to Ecwid.

Now, the best part — you don’t have to do anything manually to enable Apple Wallet tracking for orders placed in your Ecwid store. Once customers place an order, they can start tracking it from the order confirmation screen. It’s that simple!

The Track with Apple Wallet button on the order confirmation screen in an Ecwid store

The order will be added to the customer’s Apple Wallet account. Whenever you update the order status in your Ecwid admin, the customer will receive push notifications from the Apple Wallet app. They can also view the order details and current status in the Orders section of the app.

Viewing order details and current status in the Orders section of the Apple Wallet app

Check out our Help Center article for more information on customer push notifications in Apple Wallet.

Tips for Maximizing the Benefits

Now, do you want to know the secret sauce to leveraging this technology? The following tips will help you take full advantage of Apple Wallet order tracking for your online store:

Make it visible: Promote the feature to your customers on social media or via email so they know about this convenience.
Educate your customers: It won’t hurt to add a short instruction for shoppers when promoting the feature. Or, just add a link to the Apple Support article.
Highlight it in your store: Promote Track with Apple Wallet during checkout. On Ecwid, you can do that with the Checkout Notices app.
Keep it up-to-date: Ensure that you update order statuses in Ecwid admin in real time so customers can accurately track their packages.
Offer options: To cater to diverse customer preferences, provide alternative options for order tracking such as email or SMS notifications.

By following these tips, you can ensure a seamless shopping experience, making your brand stand out from the competition.

Wrap-Up

With the rise of online shopping, customers expect convenience and speed when it comes to tracking their orders. By using Apple Wallet’s order tracking feature, you can provide just that.

At the same time, embracing Apple Wallet order tracking for your online store is not just about adopting new tech — it’s about enhancing the way customers view your brand. Provide them with a satisfying post-purchase experience, keep them updated every step of the way, and watch customer satisfaction rise.

Remember, a happy customer is a returning customer. So, give them something to smile about with a seamless post-purchase experience.

Take advantage of a feature that automates convenience, builds trust, and fosters brand loyalty. You know what they say, the magic lies in the details! Even with a small update like this, you can really set your Ecwid store apart from the competition.

About The Author

Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.