an illustration of a woman talking on the phone

Brand Awareness Survey Questions and Examples

7 min read

Welcome to the digital age, where the business landscape has drastically changed. While it’s easier than ever to start and build a customer base, the flip side is a vast sea of competition. However, this doesn’t mean it’s impossible to stand out. The key lies in building robust brand awareness, which is not just a strategy but a necessity in this modern era.

Of course, when working on brand awareness efforts, a business needs to monitor its performance to find what is working and where it stands. One of the best ways to do this is through a brand awareness survey.

In fact, brand awareness survey questions can help a brand quickly determine factors like…

How much do customers trust the brand?
What does the target audience think about the brand?
What makes them come back to the brand?
And more

Let’s examine a brand awareness survey in depth and provide some questions you can use for your own surveys.

What is Brand Awareness?

Before jumping into survey questions, it’s important to understand the definition of brand awareness.

Simply put, brand awareness is how familiar customers are with a brand’s product or service.

But why is brand awareness so crucial?

It’s not just about customers recognizing your logo or colors. It’s about creating a connection and a bond with your target audience. Moreover, it’s about building trust, a foundation that can lead to long-term customer loyalty. Brand awareness is the key that can unlock these doors for your business.

A brand awareness survey helps a business determine exactly how well it is building awareness and how customers view it. By asking the right questions, a brand can determine almost everything it needs to know about its awareness and impact.

Brand Awareness Survey Questions

Now, let’s look at some of the best brand awareness survey questions that can help a business measure its current state.

Brand and Market Perception

When you think of (product category/type), what brand comes to mind?
What brand do you associate with (product category/type)?
Have you seen our brand advertisements?
Where did you see our advertisements?
What did you feel when seeing our advertisements?
Which of these brands (list) have you heard of?
What is your top brand choice for (product category/type)?
What makes you choose this brand?
Who do you consider the leading brand in (product category/type)?
What brands stand out in (product category/type)?
Why do these brands stand out to you?
How do you feel about each of these brands?
Please rate your experience with each of these brands and our brand.

Brand Loyalty

Have you purchased (product category/type) from us before?
How do you feel about our (product category/type) versus competitors?
How likely would you be to switch to our (product category/type)?
Would you buy our (product category/type) again?
Does our (product category/type) solve the problem or fulfill its intended need?
What makes you feel that way?
Would you recommend our brand to others?
What makes our (product category/type) stand out over others?
Will you try our other products in the future?
Have you required any customer service assistance with our product?
Was your customer service experience satisfactory?
Do you find our (product category/type) reliable?
Is there anything about our (product category/type) or service we can improve?
How would you rate our (product category/type)?
How would you rate our customer service?

Recalling the Brand

How well do you recall our (product category/type) or brand?
Do other brands come to mind when considering (product category/type)?
When was the last time you used our product?
When did our brand come to mind last?
Have you thought about our brand or considered buying additional products from us?
How would you describe our (product category/type) to a friend or family member?

Additional Questions for More Data

When you think of our brand, what values do you associate with it?
Has your view of our brand remained the same or changed over time?
Do you think favorably of our (product category/type) and brand? Why or why not?
Describe our brand in as few words as possible.
Do you have any additional opinions about our brand?
Have you seen any ads, news, or social media engagement about our brand recently?
Do you think of any other brands when thinking of our brand?
Tell us about your last interaction with our brand.
Does our (product category/type) or brand help you solve any problems?
What do you think our brand specializes in?
Have you seen others using our (product category/type)?
Have you heard anyone else talking about our brand?
How often do you see advertisements for our brand?

Creating Your Brand Survey

Remember, the above brand awareness survey example questions are not the only ones you can ask. If you want to know any additional data, feel free to add questions to the survey.

A survey is a powerful tool when done right, so be sure to ask for everything that you need, within reason, of course.

For those who don’t know how to create the right survey, you can always use a brand awareness survey template. This offers a quick and easy foundation to get started. There are plenty of brand awareness survey templates available online and you can add any additional questions as needed.

Sell online

With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world.

Get started

Apr 1, 2024

About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.