Build Unique Online Stores with New Customization Features for Instant Site

Creating a remarkable online store that resonates with your customers is easier than ever, thanks to the innovative tools provided by Ecwid Instant Site.

As a developer, understanding how to harness this platform can transform how you design online stores for your clients.

In this blog post, we’ll explore Ecwid Instant Site and its customization features, offering practical insights to help you craft stunning websites that cater to diverse business needs.

What Is the Ecwid Instant Site?

The Ecwid Instant Site is a website builder tailored to meet the demands of various ecommerce businesses. It provides ready-made templates and customization tools that enable users to create unique and functional online stores.

Instant Site for Business Owners

For business owners, the Ecwid Instant Site offers a seamless solution for launching their online store.

The charm of the Instant Site for business owners is its user-friendly design:

• Business owners can choose from a variety of free pre-built site templates crafted by Ecwid’s team, which cater to specific business niches. This allows them to easily find a template that perfectly aligns with their brand’s vision and identity.
• It’s possible to customize any template adding pre-built site sections. Business owners can easily add their own content and images and even whip up custom pages.
• With the Instant Site Editor, business owners can easily manage and rearrange sections, customizing content and design as they like.
• Users can view their modifications in a live preview without the need to publish.

Ecwid users can choose from dozens of free website templates

Instant Site for Developers

Developers can take the Ecwid Instant Site to the next level by enhancing its functionality and design beyond pre-built templates and design blocks.

Whether you want to add new features, customize a client’s website with unique designs, or build apps that extend theme capabilities, Instant Site offers the flexibility to meet various development needs.

As a developer, you can personalize your clients’ Instant Sites down to the smallest detail by creating and incorporating custom sections and templates — more on that below.

In addition to using pre-built sections, developers can craft and integrate custom sections into Instant Site

Creating Unique Designs with Custom Sections & Templates

Instant Site supports adding custom sections like a booking section or an email collection form. These sections aren’t available by default in the site editor. A developer will need to create and add them to the client’s store first.

Custom sections let developers add flexible content blocks using any HTML and JS code, offering a great framework for customization.

With Ecwid’s ready-to-use tools, developers can:

• build user settings UIs
• load customer settings into the section’s code
• present sections and templates to clients with showcase settings.

Custom sections open up a world of possibilities for creating features, for example, bestseller slides, brand introduction videos, or highlighted customer reviews. It’s also possible to include store translation support to reach a wider audience.

Custom templates let you create a website that perfectly matches your client’s unique business needs, no matter how niche they are. Need a booking appointment feature? A unique homepage design? Whatever they want, you can make it happen with custom templates for Instant Sites.

As a developer, you’ll appreciate these advantages of using custom sections and templates:

• Expand your reach: Provide unique website designs and strong features to thousands of business owners using Ecwid by Lightspeed to sell online.
• New revenue streams: Develop and monetize embedded Instant Site components to a growing user base.
• Seamless integration: No clunky add-ons—just embed your code onto the Instant Site with a custom section that feels like a natural part of the experience.
• Improved user satisfaction: With an embedded integration that makes apps easier to use, you can simplify the website management for your clients and reduce the friction between third-party functionalities and the Instant Site.

If you’re ready to start working on a custom Instant Site section for your clients, this documentation page will guide you through the process.

Ready to create a custom template? This guide will come in handy.

For business owners without a dedicated developer on their team, Ecwid provides options to add custom sections through the Ecwid Customization team. This ensures that every business owner can access a tailor-made online store that reflects their brand’s identity.

Wrap Up

Combining pre-built and custom sections and templates helps developers amp up storefront features while offering loads of customization options. This ensures every online store isn’t just a feast for the eyes but also strong in function, perfectly suited to its audience’s needs.

Sign up for Ecwid by Lightspeed’s developer program today. Take advantage of its customization features to create unique online stores that stand out from the competition and generate revenue.