How to Choose the Best Domain Name for an Online Store

In this podcast episode, hosts Jesse and RichE dive deep into the crucial process of selecting the perfect domain name for your online presence. They provide valuable insights to assist you in successfully securing the ideal domain.

Tune in to the podcast as they discuss an exciting new Ecwid feature that allows you to get your dream domain name right from the Ecwid admin.

Why a Domain Name Is Important

Simply put, a domain name is the address of your website. It is what people type into their browsers to find and access your online store.

Choosing a good domain name is essential for the success of any online business as it not only represents your brand but also helps customers easily remember and find you on the internet.

The show hosts note that there are various top-level domains such as .com, .net, and .org, among others, and people are exploring these different domains when .com is taken.

Buying an Online Store Domain with Ecwid

The hosts acknowledge the challenge in setting up a domain, especially for first-timers, due to the complexities of DNS records and registrar backends. They emphasize that minor mistakes in the setup can lead to significant errors, making it difficult for customers to access the site.

That’s why the new Ecwid feature of buying a custom domain directly from the Ecwid admin is such a game-changer. With just a few clicks, business owners can purchase and connect their own domain name to their online store effortlessly.

This feature not only simplifies the process but also ensures that all the necessary settings are automatically configured correctly. This means no more worrying about making technical mistakes or dealing with multiple platforms to set up your domain, as it is done for you.

Tips for Choosing a Domain Name

The podcast hosts provide insightful tips on choosing a domain name. They suggest aiming for a short, memorable name that is descriptive of your brand, preferably ending with .com.

However, Jesse and Rich note that listeners may need to consider alternatives, such as adding a location or product-related keyword if their desired name is taken.

The hosts caution against spending too much time deciding on a domain name, advising listeners to go for a name that best describes their brand and is available. They also recommend checking the availability of social media handles for brand consistency.

Jesse and Rich also give a sneak peek at Ecwid’s beta tool, which uses AI to generate domain ideas based on your store’s details.

How Much Does a Domain Cost?

The podcast hosts assure listeners that investing in a domain, which usually costs around $15 to $16 per year, is a worthwhile investment. It enhances the professionalism of their online store and increases visibility to search engines such as Google.

Listen to the full podcast episode for more tips on choosing a domain name and the importance of having a unique online presence. Don’t miss out on valuable insights from two experts in ecommerce and online marketing!