When marketing an online store, business owners often turn to digital channels, like social media or email marketing. Surprisingly, some marketing techniques considered outdated can be just as effective as digital marketing methods.
Given today’s oversaturated nature of digital advertising, business owners need to explore new ways of marketing their products and services… Or not so new. That’s why we invited David Fink of Postie to be a guest on our podcast and discuss the possibilities of direct mail marketing.
Direct Mail for Marketing
Marketing is an omnichannel game. When you use different channels, it helps you grow your business more predictably and with more confidence.
Postie is a channel management technology platform for the direct mail space. Think of it as a Facebook Ad Manager for your direct mail campaigns.
Postie’s founders ported over 20 years of knowledge in online ad serving and marketing automation. They have built a platform to allow advertisers to engage with the direct mail channel in the same sophisticated automated way as a digital ad channel.
Targeting with Direct Mail
EDDM, or Every Door Direct Mail, is an inexpensive way to reach individuals through the mail in a very
In digital advertising, smart targeting has been
Direct Mail Execution
If you run direct mail with a traditional provider, it can take
Postie makes it possible to execute direct mail marketing initiatives in
Measuring Direct Mail Performance
If you’re allocating a budget to execute a specific strategy that may drive a performance goal, you need to know if it worked so you can improve your marketing strategy moving forward.
If you’re capturing address data at the transaction point through your website, your mobile app, or POS, you can match that data to a person’s mailing addresses, at least during that time period. With Postie, that process can be automated to make it easier to reach interested parties or previous customers.
The Importance of Analyzing Your Audience
Whether you’re a
Once you understand that, then you can start thinking about how to communicate better through your ads and creatives. Then you can start thinking about what data sources and media channels allow you to reach more people within your
In the episode, we discuss the ways you can use direct mail to gain more insight into your audience, as well as use it for promoting your product and services. Tune in to learn more about this