The Best Email Marketing Software for Ecommerce

10 min read

Email marketing isn’t a new practice by any means. What began as an innovative way to promote products and businesses has evolved with the ever-changing digital world. This evolution has paved the way toward software that can bolster a business’s efforts in marketing its products/services through email. The trick, however, is to find the right email marketing software that works for you and your business.

With so many marketing platforms available nowadays, you may be wondering: “Which one is the best?”

If you find yourself in a pickle between one form of email marketing software and another, read on! We’ve gladly done the legwork and research regarding which email marketing platforms are better. By understanding the benefits and key distinctions of each of these email marketing platforms, you can propel your email marketing campaigns into the stratosphere!

Let’s get started.

What’s the Importance of Email Marketing Software?

Email marketing is a brilliant marketing strategy that has proven to garner a promising ROI for businesses. Not only that, but email marketing serves as a great way for businesses to stay in touch with their loyal customers.

However, if a business does not have the right email marketing software in place to make the most out of their content, then their campaigns are likely to fall short. Email marketing is meant to encourage customer engagement, build relationships, generate leads, and increase overall sales. Without the right email marketing tools in place, all of these benefits fall right out of a business’ grasp.

With this in mind, it’s crucial to consider which email marketing software will benefit your business the most.

Which Email Marketing Platforms Are the Best?

There are a variety of email marketing platforms available online given the ever-growing and ever-changing online/digital landscape. For this reason, we have devised a list of the ten best email marketing platforms whose email marketing tools can guarantee success.

Let’s dive in!

Sendinblue

Sendinblue is an all-in-one email marketing platform with many key features that separate it from the rest of the pack of email marketing tools. This platform covers many business communication types, including CRM, Chat, SMS, Email, Facebook, and more. Users can create professional-looking emails in no time while taking advantage of a combination of unique features.

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Marketing in Chat, SMS, Inbox, CRM, and automations, it’s easier for users to create more enticing email campaigns. Facebook Ads functionality is also built into the software, making attracting new leads and retargeting contacts much easier. Distinct features include 60+ responsive email templates, contact segmentation, and a shared inbox.

EmailOctopus

EmailOctopus is considered one of the most popular email marketing tools available today. The goal of the software is to provide email marketing that is simpler and more intuitive than competitors. This software offers templates that users can customize in a drag-and-drop editor, or users can create their email copy from scratch. EmailOctopus also includes a landing page builder that features everything users need in order to grow their email lists and generate leads.

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One of the key features of EmailOctopus is the software’s integrations. With EmailOctopus, many of users’ existing tools like Gravity Forms, WordPress, etc. can easily pair with EmailOctopus and make it a more attractive tool that is unique to a user’s brand. Unique features of Email Octopus include importing existing subscribers, customizable templates, and data analytics.

EngageBay

EngageBay is typically known as a standalone Service Bay product. However, the software is also available as three other products, including Marketing Bay, CRM & Sales Bay, and as an All-in-One suite.

While CRM email marketing integration is a part of the CRM & Sales Bay, email marketing is available as an addition to the Marketing Bay and the All-in-One suite. EngageBay’s email marketing system includes a landing page builder, rich text formatting, free email automation, email marketing templates, and much more.

Omnisend

Omnisend is an all-in-one email marketing platform that caters to Ecommerce brands. This platform enables users to expand on their newsletters and boost sales with segmentation, automated emails, and SMS. This platform also includes pre-built automations for cart abandonment, welcome series, and transactional emails which are designed to help streamline buyer engagements.

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Unique features of Omnisend include a library of templates, automations library, segmented targeting, pop-ups to aid in lead generations, and much more.

GetResponse

GetResponse is an email marketing platform that is used by a variety of marketers across a multitude of industries. This platform includes email templates, email automation, segmentation, and unique personalization features. GetResponse also offers an Auto Funnel feature which provides a pre-made marketing funnel for email marketing campaigns. In short, GetResponse helps brands grow!

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Unique features include autoresponders, one-click integration, and the opportunity to create paid advertisements for social media.

ConvertKit

This email marketing software is an innovative email marketing tool that is a great fit for creatives as well as Ecommerce businesses. ConvertKit offers a streamlined interface that creates a more user-friendly and creator-friendly experience. This platform includes feature options such as landing pages, email workflows, data management, list segmentation, tagging systems, automation, and much more.

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ConvertKit also features wildly beneficial integrations with other various platforms that creators are accustomed to.

ActiveCampaign

This affordable email marketing software is a great fit for creatives and relatively small marketing teams. ActiveCampaign includes all of the features that a user would want or need, including triggered emails, segmentation, automation, autoresponders, email funnels, scheduling, and more. Advanced features that this software offers include managed deliverability, geotracking, conditional content, multi-user editing, and much more.

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For those unfamiliar with geotracking, this feature allows users to see where subscribers are from. Ultimately, ActiveCampaign is one of those hidden gems that works for the majority of small marketing teams and creatives.

Mailerlite

Mailerlite is considered to be a strong competitor in terms of email marketing software, especially for creatives and small-medium businesses. Mailerlite includes features such as surveys, automation, landing pages, and pop-ups. This platform provides users with all of the bare necessities as well as many unique features.

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Many people would consider Mailerlite to be less flashy than some of the aforementioned platforms. But that’s what makes it so great, streamlined, and easy to use for users. This affordable and easy-to-use software should definitely be on your list of email marketing software to consider if you are a creative or a small-medium business.

Drip

Unlike Mailerlite, Drip is one of the more advanced email marketing tools available today. Drip is a great choice for Ecommerce businesses due to its streamlined, seamless integration with other platforms like Magento, WooCommerce, and more. CRM data can be used in order to generate personalized marketing, check purchase history, check email opens, and more. Drip also integrates SMS marketing, which allows for increased user engagement with customers from promotional deals to abandoned cart reminders. Drip is PERFECT for Ecommerce businesses.

Constant Contact

Wrapping up our top ten is Constant Contact. This unique software allows users to create email marketing campaigns like an expert. The platform includes a smart email editor which makes customizing and designing enticing and compelling emails a simple process.

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Other features include social media marketing for lead generation, automation, and the ability to create personalized websites and landing pages. Contact lists can also be uploaded from Salesforce, Outlook, and Excel. Constant Contact is both a great choice for up-and-coming businesses and Ecommerce businesses.

Are You Ready to Market Your Business?

Take your pick!

Depending on your business, certain email marketing platforms may do the job better than others. Luckily, most of these platforms are relatively inexpensive.

Some even offer free trials to get the hang of the platform. Whatever you choose, be sure to test out the software first and, prior to that, be sure to conduct just a little more research into the platform you select.

We hope this helps you in your journey!

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Apr 2, 2022

About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.