As an ecommerce business, packaging and presentation are critical to the customer experience that your company offers.
If your customer receives their package and it’s impossible to open, the box has been damaged during shipping, or it looks like it’s been poorly handled, it’s a direct reflection on your company.
Rather than risking a positive customer experience for cheap packaging, many companies opt for
Let’s explore everything there is to know about
Frustration-Free Packaging Explained
Have you been Googling What is frustration free packaging? and come up short? We’re here to help.
This type of packaging is 100% recyclable, includes no extra shipping materials, and is easy to open when the consumer receives it.
Do you have to be an Amazon retailer to access
Here are the requirements for a package to be considered
Is it recyclable?
Is it ready to ship?
Products should be able to be shipped in their original packaging, and just placed in the shipment box. There isn’t any need for additional packaging.
Is it easy to open?
There’s nothing worse than receiving a package in the mail, only to need several sharp items to open it!
Is it designed for consumers?
If the packaging can protect their products and is easy to open, consumers will more than likely be satisfied with the item. They’re the ones receiving the items, so the packaging design should be completed with consumers in mind.
Benefits of Frustration-Free Packaging
Now that you know what to look for in
Protection of Products
In standard packaging, products often arrive damaged or soiled because the shipping process is rough. This ruins the customer experience. Who wants to open a package for a broken item?
Cost Savings
As your ecommerce company ships more products using
For one, your shipping prices will decrease as you pay for packages that weigh less. With fewer shipping materials (like paper) to protect your items, you will spend less on shipping costs.
Avoid returns and negative customer reviews by reducing the number of damaged products during shipment. This will contribute to your bottom line, while positive customer reviews will bring in more business.
Workforce Efficiency
Whether you’re running a
Frustration-Free Packaging vs. Standard Packaging
Many brands aren’t aware of the differences between standard and
What is Standard Packaging?
Standard packaging refers to the boxes and shipping supplies used in typical retail settings.
Often, this kind of packaging is not designed to fit the box or items being shipped — it is significantly larger. Because of its distinct size, standard packaging often requires additional materials, including styrofoam peanuts, paper, and other soft materials to keep items secure and safe during transport.
Aside from the extra materials required, standard packaging runs a higher risk of items being damaged during shipment. Lastly, standard packaging is often challenging to open, requiring scissors or a switchblade to slice through
As you can see, standard packaging is significantly different from
What Frustration-Free Packaging Provides Ecommerce Retailers
Is
As more brands and companies become
Improve the Customer Experience
Provide a positive experience every time with
In turn, your customers will be more satisfied with their purchase and may even write a review or refer your business to people they know.
Promote Your Brand
Every phase of the customer experience is a chance to showcase your brand, and shipping is no exception.
Promote your company as a sustainable,
Supercharge Your Ecommerce Shop with Ecwid
In the convoluted world of ecommerce, shipping often falls by the wayside as there are so many other tasks that need your attention. Whether you need tips on how to save money on shipping or general support on running an online store, we’re here to be a resource.
If you’re just getting started in ecommerce, Ecwid is a free,
Get started today!
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