How the Studiogusto Agency Does Ecommerce for Luxury Brands

7 min read

In the “Success Stories” section of the Ecwid blog, we publish the real-life stories of business owners who run their online stores with Ecwid by Lightspeed. Here you can meet fellow entrepreneurs and learn how to use Ecwid to create a thriving business.

Today we’d like to introduce you to Studiogusto, an international creative agency. They shared how they use Ecwid by Lightspeed when creating a digital presence for luxury brands.

Read on to learn more about ecommerce for premium brands, as well as how to use Ecwid by Lightspeed when you are an agency as opposed to a business owner.

Meet Studiogusto

As a creative agency, Studiogusto built solid expertise in the luxury sector Made in Italy. They offer services to premium brands targeting a worldwide market. Studiogusto’s projects have won numerous international awards. The agency was included in the Top 10 worldwide bests of the “2020 Agency Of The Year” award by CSS Design Awards.

Studiogusto focuses on the fast evolution in the field of digital and new media channels. In the global market and communication scene, we are recognized as a boutique agency focused on excellence. Daniele Milana, digital project manager at Studiogusto

The agency does it all: art direction, content creation, brand building, web and development services, digital strategy, and social media management, as well as photo, video, and motion.

Studiogusto worked with lots of renowned brands

As a part of their web services, they create online stores for luxury brands—some of which were created with the help of Ecwid by Lightspeed.

Ecommerce Solutions for Luxury Brands

Since Studiogusto works primarily with premium brands, they focus on high-performance, design-oriented, and experiential projects for their clients.

Creating a digital presence usually starts with a website, which often means adding an online store to it. The agency needed a simple but highly customizable ecommerce solution that could be used for a wide variety of product niches. That’s where Ecwid by Lightspeed came in handy.

We first used Ecwid by Lightspeed for our projects a couple of years ago. We loved its simple logic and the clear, easy-to-use CMS. Daniele Milana, digital project manager at Studiogusto

Studiogusto used Ecwid by Lightspeed to add online stores to the websites they built with WordPress, ReactJS, NextJS, and NetlifyCMS. Since Ecwid stores seamlessly integrate with any website and mimic the website design, the process was straightforward.

Here are a couple of examples of online stores Studiogusto created with the help of Ecwid by Lightspeed:

An online store for Rometti, a luxury ceramic brand that creates eclectic artworks merging cultural symbolism, functionality, and design.

The Rometti online store by Studiogusto

An online store for Interni, an international company specializing in designer furniture, interior design, and project management.

The Interni online store by Studiogusto

The Tools Studiogusto Recommends

We asked Studiogusto which Ecwid by Lightspeed tools they could recommend to other agencies or business owners. Here are some of their recommendations:

Product Filters for Easier Search in a Store

If you run a multi-brand store with a diverse inventory, you need product filters to provide an excellent shopping experience. Filters help customers find what they need faster, increasing the likelihood they’ll buy your products.

If you check out the Rometti website, you might notice that you can filter products in the online store by prices and designers. Ecwid’s product filters can do even more than that! They allow customers to refine their search by categories, availability, special offers, brands, colors, sizes, and more.

Ecwid’s product filters in the Rometti online store

Store visitors can use product filters in category pages as well as on the search page. As for the Rometti website, product filters are enabled on the Shop page.

With Ecwid by Lightspeed, providing a convenient shopping experience is available to any business. Make sure to enable product filters to let customer shop in your store with ease.

Customizing an Online Store with Ecwid’s API

Since Studiogusto creates complex websites with out-of-the-box design, they prefer to work with Ecwid’s API Platform to add a customized online store to a website. They used it for both the Rometti and Interni websites.

Apart from exquisite storefront design changes, Ecwid’s API Platform allows you to add various extra features to your online store, such as integrations with third-party services (shipping companies or payment gateways), advanced sales reports, swift data migration when moving from a store on another platform, and more.

The Iterni online store boasts out-of-the-box design choices for product pages

Working with Ecwid’s API Platform requires programming skills. If you have them, then go for it! If not, that’s not a problem at all—our Customization team will be happy to help you. Just submit your request, and we’ll provide you with the best solution for your business. By the way, Ecwid clients with the annual Business and Unlimited plans get 2 and 6 hours of free customization, respectively.

Share Your Story

Studiogusto plans to continue to use Ecwid by Lightspeed for projects that need a simple but customizable ecommerce solution. You, too, can tweak your online store as you like—be it with built-in tools, Ecwid’s API Platform, or our in-house customization services.

If you are inspired by Studiogusto and would like to share your experience creating or running an online store with Ecwid by Lightspeed, we’d love to hear from you. Reach out to blog at ecwid dot com, and we’ll take it from there!

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Success Stories

Jan 12, 2023

About the author

Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.