10 Most Prominent Ecwid Updates for an Exceptionally Powerful Online Store

19 min read

Welcome to a unique edition of the Ecwid updates blog posts.

This article is not just a simple rundown of new features. It’s a gateway to your business’s future — strong, adaptable, and tech-savvy. It opens the door to a thriving business that continually grows its impact, excels at customer retention, and outperforms the competition.

Over the past few months, we have launched over 30 updates, ranging from significant enhancements to minor adjustments, each playing a crucial role in your Ecwid store. But some of the new tools represent the most radical changes in Ecwid’s history — and we are thrilled to share them with you. So let’s dive in!

Explore the top 10 Ecwid updates that will transform your online store into a revenue-generating powerhouse.

Make Data-Driven Business Decisions

As a business owner, tracking progress, forecasting the future, and making confident decisions are crucial to the growth of your business. With Ecwid’s advanced reporting feature, you can easily access and analyze your store’s data to make informed business decisions.

Now, you get valuable insights into your store performance right in your Ecwid admin. From there, you can access real-time reports and analytics, including sales numbers and customer data. This allows you to track essential metrics in one place instead of using multiple tools for different data types.

The Visitors section in Ecwid’s reports

On the Reports page, you can get a comprehensive understanding of your store’s performance with these key metrics:

The Visitors section allows you to keep track of store traffic, how long visitors hang out in your store, what devices they use, and whether they come back or not.
The Conversion section shows how many visitors make a purchase, along with the percentage who view products and add them to their cart or favorites.
The Orders section displays order count, revenue, new vs. repeat orders, and average items sold within a specific time period.
The Accounting section keeps you updated on financial flows, such as store revenue, expenses, average order value, and average revenue per customer and visitor.
The Marketing section gives you insights into where orders come from, so you can figure out which strategies work best for driving purchases.

The reports are easy to read, with colorful charts and graphs to visualize store performance. And if you need to dive even deeper, you can check out specific parameters for each metric.

You can choose the time interval to customize reports. For more insights, select a period for comparison. This will allow you to see how current metrics have changed compared to a past period.

The reports automatically update and sync with your store’s data, saving time and effort.

Learn more about tracking your store performance with Ecwid in our article:

Say Bye to All Domain-Related Hassles

In today’s competitive landscape, a recognizable domain name can make or break the success of an ecommerce store. A domain name is crucial for giving your business a unique identity, and it gives customers an easy way to find and access your online store. Plus, using a domain name with a relevant keyword can boost search rankings. It’s a win-win-win.

Buying a domain can be expensive, with registrars charging high prices for popular names, hidden fees, or sudden price increases after one year. And let’s not forget the hassle of manually connecting your domain to your online store. It requires some technical knowledge and can cause issues if you mess it up.

Luckily, you can simplify domain management and save money and effort by acquiring your desired domain directly from Ecwid by Lightspeed.

Buying a domain via Ecwid takes just three simple steps

Now you can easily purchase, set up, and manage a secure domain name from the Ecwid admin:

Save time, money, and effort. Purchase a secure and affordable domain right from your Ecwid admin. It takes minutes, and a domain is set up automatically.
Manage all from one place. No need to switch between different platforms, as you manage your domain within your Ecwid admin.
Strengthen your brand. Make it easy for customers to find your business online.
Improve your SEO. Make your store more discoverable on search engines with a unique domain name.

With Ecwid, you get a secure domain with a free SSL certificate and WHOIS privacy protection in minutes.

An SSL certificate is essential for online stores, safeguarding sensitive data from hackers and ensuring secure data exchange with customers. As for WHOIS privacy protection, it hides your domain information from public view to prevent spammers from accessing your data.

Learn more about the benefits of buying domains via Ecwid in this article:

Strengthen Customer Relationships

One important goal for any business is to create strong relationships with clients. This means regular communication, giving personalized attention, and making sure customers feel valued. It takes work, but it’s worth it! When customers feel taken care of, they’re more likely to return.

We’re here to support you in offering top-notch service. That’s why we’ve made working with your customers super easy with an updated Customers page in your Ecwid admin.

With the revamped Customers page, you’ll get to know your customers’ demographics and behavior, which can lead to more effective strategies to encourage their return.

The Customers page in Ecwid admin

The Customers page helps you see and manage all your customers — you can view, find, and edit all the information you need, such as:

Contact details: email, phone number, and address.
Statistics: number of orders and sales value.
More details: consent for mailing, tax status, and customer group.

Best of all, you can filter your customer base using various parameters! Say, you can pull up a list of repeat customers from a specific country who bought a certain product more than twice. This helps you target specific groups better, like sending personalized offers.

You can even save these filters for your convenience. Imagine bookmarking your local VIP customers for quick access to their phone numbers and emails! How cool is that?

You can even export the whole client list or just parts of it to a CSV file. For instance, you could grab a list of customers who signed up for promo emails. This comes in handy when you want to send some promo emails via other services.

Learn more about managing customers in the Help Center.

Strengthen Your Business Story with a Multi-Page Website

Great news for all New-Gen Instant Site users! You can add up to 100 customizable pages with pre-designed sections to your Instant Site.

Add pages to your website that cater to various aspects of your business. For example, include pages dedicated to testimonials from satisfied customers, detailed delivery information, and your comprehensive refund policy.

Customize each page with your own branding and content to create a professional online store that truly reflects your brand.

Each section in the navigation menu leads to its own dedicated page

Then, organize site pages with a sleek navigation menu for visitors to explore, making it easier for customers to find what they are looking for. This not only enhances the shopping experience but also increases the chances of making a sale.

Plus, search engines love well-organized pages with the right keywords, so it can boost your ranking too!

Use these Help Center instructions to add new pages to your Instant Site.

Sell on Social Media with a Link-in-Bio Tool

Link-in-bio tools are small but mighty microsites that contain multiple links to your website, social media profiles, shop page, and more in one convenient place. You can add your link-in-bio site to your social media bio, keeping your content and contact details simple and accessible for followers.

Now, you can make the most of your social media bio with Ecwid’s native link-in-bio solution, Linkup. It allows you to easily create a mobile-friendly page with links to all your social profiles, work, content, and products!

Think of Linkup as your digital business card that contains all your most important content

With Linkup, you can easily sell products directly from your online store without your followers having to leave your social media page. It’s a convenient tool for business owners, artists, and content creators looking to promote their brands and sell products online.

Unlike Facebook Shop or Instagram Shopping, Linkup works globally, allowing you to make sales on social media regardless of your location. With Linkup, you can easily start selling products on your social media page right away, skipping long social media platforms’ approvals or restrictions.

Learn more about using Linkup in our article:

Benefit from a New PayPal Solution

We’ve updated our integration with PayPal to provide you with the latest features and perks, making it easier for you to manage your finances and offer your customers a smoother checkout experience.

Here are all the perks of using the updated PayPal integration in your Ecwid store:

Express Checkout

With PayPal Express, shoppers can enjoy a one-click checkout. They quickly log in to their PayPal account and make a purchase without entering their address on your site.

Country-Based Payment Options

For a better shopping experience in Europe, offer familiar payment providers to your European customers.

Linking your PayPal account eliminates signing up for multiple payment methods separately. PayPal already supports various payment options for Europe: iDEAL, Bancontact, MyBank, Giropay and SEPA, Direct Debit, EPS, BLIK, and Przelewy24.

If your store is located in the US, you can allow US customers to checkout using the popular Venmo payment app.

Buy Now, Pay Later

Provide customers the flexibility to split payments into 4 interest-free installments, with bi-weekly or monthly options. Enhance affordability and help customers manage expenses efficiently. The best part — you get paid upfront.

When customers choose the Pay Later option, they will pay in installments

Fraud Protection

Ecwid shares order shipment statuses with PayPal. This helps to protect you from potential fraudsters seeking refunds by falsely claiming non-receipt of purchases.

Easy Refunds

Easily handle PayPal refunds from your Ecwid admin, no need to log in to PayPal! Manage your store and payment tasks from one place to save time and effort.

Find out more about using PayPal for business in our article:

Just so you know, your customers don’t need a PayPal account to pay. They can simply use their card, and the money will go straight to your PayPal account.

If you’re already accepting payments with PayPal in your Ecwid store, make sure you’ve updated your integration to get the most out of your PayPal account.

If you’re just signing up for Ecwid, use this instruction to connect your PayPal account to your Ecwid store. All the perks described above will be available to you!

Save Time with More Flexible Discounts

Discounts serve as a fundamental element in promotional campaigns, like Black Friday sales and other seasonal events. Adjusting prices for a few products is simple, but what about managing hundreds of items in your online store? We’ve got you covered!

New advanced discounts allow you to effortlessly put dozens of products or even entire categories on sale, be it discounts in percentages or in absolute values.

The best part? You can schedule the sale with specific start and end dates, saving you tons of manual work and time! No need to change the discounted prices back manually when the sale ends.

Schedule the sale with specific start and end dates

Plus, all your discounts are conveniently saved in your Ecwid admin, giving you the freedom to toggle them on and off whenever you need.

Use these Help Center instructions to create advanced discounts in your Ecwid store.

Enhance the Shopping Experience with Easier Order Tracking

As a business owner, you likely get tons of customer questions like, “Where is my order?” This can be a bit of a time drain, especially with a small team.

Customers are not happy about it, either. Who wants to spend time searching through emails for a tracking number, then manually entering it on a different website for details?

Great news — we have a super easy fix both for you and your customers! With Apple Wallet order tracking, not only can you offer consumers a convenient way to track their orders, but also build loyalty for your brand.

Apple Wallet is the default iPhone app used to store credit cards, driver’s licenses, e-tickets, and online store orders.

Customers can track Ecwid store orders in Apple Wallet, receive push notifications for status changes, and view details in the app. With one tap, they access the latest order info with no need for tracking numbers or multiple website visits.

Customers can easily track orders from Ecwid stores in Apple Wallet

The “Track with Apple Wallet” button is available for purchases made from the Safari browser on iPhones running iOS 17 or higher or Mac devices with Mac OS version 14 or higher.

Learn more about the benefits of Apple Wallet order tracking for your brand in our article:

Manage Your Store on Mobile Like Never Before

If you haven’t already installed the Ecwid Mobile app, now’s the perfect time to check out its amazing features and download it!

In recent months, the Ecwid Mobile App underwent significant updates, enhancing its functionality and user experience:

Elevate your product listings by adding videos to the product gallery
Monitor order sources directly within the app
Purchase shipping labels on mobile (for Belgian and Dutch sellers)
Restrict access for staff accounts without full store privileges

Also, there is a one-of-a-kind new tool that deserves its own spotlight, so read on!

WOW Shoppers with 3D Models of Your Products

If you own an Apple Pro device with a LiDAR scanner, it’s time to take your product presentation to the next level with the Ecwid Mobile App for iOS.

Using the Ecwid Mobile App, you can create and showcase stunning 3D models that shoppers can virtually “try on” using cutting-edge AR technology.

Customers can view a 3D model on a product details page

Offering this immersive experience provides your customers with a unique and engaging way to explore and interact with your products like never before. This is especially useful if you sell apparel, home decor, or any other products that customers would like to see in a more realistic way before making a purchase.

A 3D model of a product

To create a 3D model of your product, go to the product editing page, tap the button to add a new image, and then tap the Create 3D Model button.

Learn more about easily creating 3D models of products for your Ecwid store:

Stay Up-to-Date

Don’t overlook the latest tools that can streamline your daily tasks. Discover additional details on tools and updates here:

For the entire timeline of updates, big and small, visit the Help Center.
Subscribe to the Ecwid Blog newsletter to receive a monthly newsletter about the latest tools and apps.
To keep track of product updates, events, and relevant company news, visit the News section of your notifications dashboard in your Ecwid admin (a bluebell on the bottom right of your screen).
Peek into the What’s New tab in your Ecwid admin to enable tools that require manual activation.
Bookmark the Ecwid Updates section of the blog.

Have an idea on how to make an Ecwid store work better for you and thousands of other sellers? Need help fine-tuning your Ecwid store to your business’s needs? Don’t hesitate to contact our Customer Care team with questions — we’re happy to help!

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Ecwid Updates

Feb 29, 2024

About the author

Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.