Is your ecommerce business built around a WordPress website?
If your answer is yes, then you may be overwhelmed by the more than 50,000 WordPress website plugins that are currently available. But for most ecommerce businesses, choosing the right WordPress plugins to use is essential for keeping existing customers happy and bringing in new ones.
So, how do you choose the right ecommerce solution for your beloved WordPress site? Let’s take some time to discuss key features to look for in a plugin, and provide you with a list of some of the most trusted ecommerce plugins out there. Ones that will help make your ecommerce site the best it can be.
Optimize Your Website First
It won’t matter how many useful plugins you have available if you can’t keep customers on your site. Load speed is one of the most crucial ways to keep your site engaging for customers. Since plugins are known to slow sites, you should take all possible steps to optimize site performance before adding a plugin. And you should always read reviews by other users who may have already commented on a plugin’s speed effects.
It is also essential that you always use the most current version of WordPress and all plugins. Not only does this help optimize performance, but it will help defend against the millions of
Choosing Your Plugin
First, let’s define what a plugin is. It is a piece of software that contains a group of functions that can be added to a WordPress website. Plugins can extend functionality or add new features to your WordPress site.
Which plugins are best for you depends on the nature of your ecommerce business and your specific functional needs. Ecommerce stores that sell physical products, for instance, need different features than those with purely digital products. That being said, there are several broadly applicable plugin categories, including payments, customer management, security and backups.
Plugin cost is an obvious consideration for many ecommerce businesses. There are many “free” WordPress plugins available, but sometimes costs are unavoidable. You should do
Shopping and Payments
Online ordering and payments are the lifeblood of any ecommerce business. So shopping and payments platforms are naturally the plugins business owners spend the most time thinking about. When you’re on the hunt for the right plugin, pay extra attention to features like store size, integrated website builders, mobile access, and the ability to scale as your business grows, among others. These will help you choose a solution that is right for your business both now and in the future.
Ecwid by Lightspeed is a
Ecwid offers a broad range of pricing plans for any size ecommerce business, including our Free plan, which provides accessibility to fledging businesses looking to get their feet wet without breaking the bank. In addition to the features mentioned above, Ecwid allows you to add your store to your social network sites such as Facebook and Instagram.
Ecwid also includes inventory tracking and integrated marketing features. And importantly, Ecwid considers issues that many ecommerce business owners may not even be aware of, from compliance with data privacy laws to using and storing customer data.
While some more difficult WordPress ecommerce plugins don’t offer any customer support at all, Ecwid provides customer support by email, chat, and phone.
Download the Ecwid Ecommerce Shopping Cart plugin to add an online store to your WordPress website.
You should also consider how your shopping and payments plugins interface with backend business applications. Some accounting programs like FreshBooks offer WordPress plugins with integrated online payment options that automatically update your books upon receipt of payment. And they can also integrate with your primary shopping platforms like Ecwid by Lightspeed.
Moreover, Ecwid by Lightspeed just released a new version of the plugin that drastically speeds up your storefront loading. Not only do you get a free online store, but your storefront will be lightning fast.
The results of Ecwid sellers speak for themselves. After updating the Ecwid plugin for WordPress, Reclaim Design improved its Pagespeed Performance from 28 to 87. Sfeir Design experienced a similar improvement, going from 20 to 81!
Reclaim Design’s Ecwid store on their WordPress website
If you’re already using the Ecwid plugin for WordPress, you can now update it to get a new, faster version of your online store. Don’t forget to check how much better your page performance becomes with Pagespeed Insights!
Customer Management
Any ecommerce business needs to manage existing customer data and use its site to develop new customers. Plugins like OptinMonster allow you to add features to your existing site that drive subscriptions, expanding your potential customer base. It also includes robust analytical features to assess conversion rates, so you can tell how effective your site is.
Another approach for customer management is to create site memberships. Plugins like MemberPress make it simple to set up, track and monetize site memberships. Keeping in touch with existing and potential customers is also vital. Consider plugins like Constant Contact to build email campaigns for regularly engaging your customer base.
Note: If you’ve added an online store to your WordPress site with Ecwid, you have access to various email marketing tools. For example, you can collect emails from your website visitors, send abandoned cart recovery emails and other automated marketing emails.
An example of an Ecwid store added to a WordPress website (Source)
Also: Top 15 Free WordPress Themes For Your Ecommerce Website
Security Plugins
While many ecommerce businesses focus primarily on the look and feel of the shopping experience, they need to apply just as much attention to backend issues. In other words, the security of your WordPress site needs to be at the forefront of your mind.
Just last year, in one
The Sucuri WordPress plugin is one of the most
Another strong security plugin contender is WordFence. Like Sucuri, Wordfence has core file integrity checks and offers a firewall. Sucuri, however, has more advanced features, such as distributed denial of service (DDoS) attack protection. WordFence is also a paid plugin.
In addition to using security plugins, you should also adopt strong WordPress cybersecurity practices, including keeping WordPress and all plugins updated, requiring strong passwords and having an SSL certificate.
As an online seller, you also need to think about the security of your customers’ data. Ecwid offers
Backup
Backing up your WordPress site is another important task that many WordPress users unintentionally neglect while focusing on general usability features. But backups can help you quickly recover from various problems, including cyberattacks, minimizing downtime and inconvenience to your customers.
Popular WordPress backup plugins include BackupBuddy, UpDraftPlus and Jetpacks Backup, which each offer scheduled backups and simple restoration capabilities. BackupBuddy and Jetpacks also have advanced plans with
Marketing
The ecommerce world is highly competitive, with current estimates at up to 24 million ecommerce websites worldwide. Setting your business apart can be a challenge. Ecommerce businesses must be familiar with search engine optimization (SEO) to ensure their sites appear high in search results.
But with tools like Yoast SEO, you can continually optimize both your site and your marketing efforts. Yoast SEO is a robust set of SEO tools that make SEO painless and straightforward.
With Ecwid by Lightspeed, you have access to dozens of marketing tools such as abandoned cart recovery, email campaigns, discount coupons, reward programs and more.
Putting It All Together
Building a comprehensive, fully functional and secure WordPress ecommerce website need not be a daunting task. Spend a little bit of time (and yes, maybe a little money) on adding the right plugins to your site, and you will improve your customer experience, helping you to drive future business.
