10 Trending Products to Sell on TikTok

17 min read

Without a doubt, TikTok is the 21st century’s trend-setter. With over 1 billion active users per month in the last quarter of 2021 and an impressive 88% positive app review in the U.S. in 2020, it’s no surprise that the online platform has been causing a stir in modern marketing and ecommerce.

From defining what music will top the charts, to clever makeup hacks, TikTok has a huge amount of control over what we like (and don’t like).

With such a huge audience to tap into, businesses can use TikTok as a marketing tool. This has propelled some businesses into infamy, making their products the trendiest and most sought-after buys (at least while they’re trending).

If TikTok is beginning to sound like the perfect vessel for making money, but you don’t know what to sell, take a dive into this article. We will show you ten products that have been shown to sell well on TikTok.

Cosmetic Products

#Makeup is undeniably one of the most talked-about topics on TikTok, with over 230 billion views on the app. Branded as BeautyTok, it is a conglomeration of content all related to makeup. From new makeup products to hacks on how to apply the perfect contour, you can definitely find them all, swipe-after-swipe.

BeautyTok is the optimal choice for makeup brands to launch their new products. Take a moisturizer by Rare Beauty as an example. In less than a week after the product was introduced to BeautyTok, it attracted over 1 million views.

Makeup enthusiasts have been making videos to create buzz around the product, hoping to snag a bottle and try it once it’s available on the market.

Now imagine having one place where you can both promote and see reviews of your product. Isn’t that… rare? With TikTok… maybe not.

Cosmetic products will always be popular. On TikTok, they’re viral. Consider investing in makeup products and using BeautyTok to promote them.

Source: @rarebeauty

LED Strip Lights

Imagine you are taking a walk around your neighborhood. You happen to pass by a window with bright and colorful LED lights that line the ceiling. It won’t be a surprise if the first thing that comes to mind is, well, TikTok.

Not only do LED Strip lights create a fabulous background for Gen Z’s trending dancing videos, it is also safe to say that it has become iconic to the app. In shorter words, it is TikTok-In-Demand.

GroovyLED is a testament to this. The brand’s TikTok account has garnered almost five millions likes.

If you are interested in selling some cool lighting, we’re sure there is no question as to where you can promote it. LED strip lights sell great in the current digital landscape, and it’s time to put your foot in the door!

Source: @ledlightvideo

Kitchen Appliances

If TikTok was an actual physical place, we’d consider it as the one-stop-shop for everything you need, whether you knew you needed it or not. True enough, it has everything you can ever think of. Even kitchen appliances! Businesses have tapped into TikTokers’ love for food, healthy drinks, and pretty kitchen appliances.

For example, Beast Blender by Beast Health has thrived on TikTok. The hashtag #beastblender has over 240,000 views, where videos of Beast Blender users share their smoothie recipes, unboxing videos, reviews, and overall experience with the product.

We don’t know about you, but we sure want to see more TikTok videos about the next aesthetic kitchen appliance on the market. If you find that product, you could enjoy the same success Beast Blender has.

Source: @fashionlush

Stationery

There’s a lot of stationary for sale online. There’s a good reason for that—everyone needs it.

A fantastic example of stationery that sells well on TikTok is the Annotating Kit by @rainydayslibrary. The video alone of this product’s launching has already hit 1.7 million views.

Source: @rainydayslibrary

@rainydayslibrary is an account on TikTok for an Etsy shop that features annotating kits and books perfect for lovers of aesthetic planning systems like Kanban. It now has over 3.1 million likes and 140K followers on the app.

Desiree, the owner of Rainy Days Library also shows her followers how to annotate and how she packages the orders she receives which her viewers enjoy.

If the potential of your stationery products showing up on people’s For You Page gets you excited, then this niche might be for you!

Cleaning Products

Let’s think about some products that every household absolutely needs. Welcome to #CleanTok! You might be surprised with how often cleaning products are discussed on the app, unless you have already seen the abundance of trending cleaning products on TikTok.

Does The Pink Stuff ring a bell? If yes, then there is no denying that if it’s trending on TikTok, everyone must’ve heard about it.

#thepinkstuff on TikTok has over 312 million views, and guess what? Most of the videos under this hashtag are about TikTokers trying out if the famous pink cleaning paste is indeed as miraculous as it claims.

But even more important than the cleaning ability of the product, we can see that TikTok has provided a ton of viewers for The Pink Stuff, helping them sell their miraculous cleaning products.

Source: @cleanelizabeth

The Pink Stuff isn’t the only miracle cleaning product out there. Start selling the next viral #CleanTok hit and you’re sure to succeed.

Star Projectors

Do you like the idea of stars and galaxies on your ceiling? A good number of TikTokers do, and if you are one of them, then you may already know about the galaxy projector.

TikTokers who have posted videos of galaxy projectors use them for movie nights, or to create an aesthetic background for their videos. The videos can even be peaceful, as viewers watch stars spin by while listening to a meditation.

Take the Astrol Light Galaxy Projector as an example. On TikTok, this product boasts over 15 million views and is posted by Astrol Light itself, which has over 14 thousand followers on the app.

Source: @astrollight

The appeal of projectors isn’t limited to one type of projection, either. So, if you enjoy creating projections, it’s a profitable niche to venture into.

Water Bottles

Scrolling TikTok while laughing at cute cat videos is one thing, but being hydrated while doing so puts you on another level.

Take as an example the TikTok99P Water Bottle–the most popular water bottle on TikTok at the moment. This 2000 mL bottle has caught the attention of many after @katiehopkinsx posted a video in January of 2022 about her purchasing it for only 99 UK pennies.

The said video now has 16.7 million views. Hundreds of TikTokers left comments about ordering it as well.

Source: @katiehopkinsx

Similar water bottles have become viral sensations before, and they’ll likely to do so again. Water is a strong investment, since people can’t live without it. So perhaps producing the next fun water bottle is your next adventure!

Note: If you want to make your water bottles stand out, use a logo maker to design an aesthetically pleasing logo that buyers will love.

Books

One of the most celebrated communities of TikTok is #BookTok. This is where TikTokers discuss, review, suggest, or cry together about stories.

At 45.9 billion views, #BookTok has been a moving force for the publishing industry. According to NPD Group (a market research company), the rise of books sales has been strongly influenced by #BookTok.

With book sales leaping from 758 to 826 million print books between 2020 and 2021, we’re sure that #BookTok is here to stay.

For example, “The Seven Husbands of Evelyn Hugo” by Taylor Jenkins Reid is one of the prominent books on the For You pages of TikTokers on BookTok. A video of TikToker @katiiemcdougall reading the book by Reid now has 2 million views and 334K likes.

Source: @katiiemcdougall

If you’re a book lover, you can mimic Katie’s TikTok and sell your own favorite novel.

Skincare Solutions

Of course, this article wouldn’t be accurate if we didn’t have another example from #BeautyTok. This time, let’s talk about skincare.

On a TikTok video by @isabelle.lux, she talked about the benefits of using Vitamin C on your face, and her current favorite product for the job: CEO Serum by Sunday Riley. This video garnered over 70 thousand likes.

Source: @isabelle.lux

This product has a few things that give it viral appeal—aesthetically-pleasing packaging, a strong name, and a trending ingredient (Vitamin C).

With varied content about beauty, skincare, and beauty products, many have turned to TikTok when looking for new products to try out. #faceserum has over 29.6 millions views on TikTok, which makes selling the newest trending facial serum a profitable market to tap into.

Jewelry

TikTok’s influence in fashion is undeniable. Influencers and businesses that use TikTok to debut new products are hugely successful, especially if the new product moves forward current fashion trends. The last product we’ll use as an example is the Flower Threader Earring.

You’ll find this product in one of the most viewed videos on TikTok, with the tag #jewelries. It now has 17.5 million views and was posted by @stayfancyjewel, a company that’s now had several viral jewelry hits.

Source: @stayfancyjewel

The account has an impressive following of 311.1K on the app, and 9.4 million likes in total for all their TikTok videos featuring their products. In their videos, they provide a direct link to their shop where you can purchase their jewelry and read reviews from other customers. By the way, you can link to your products in your videos too! We’ll explain how a bit later, so read on.

If you can mimic their business model on a global (or even local) scale, you too can expect thousands of followers. After all, who doesn’t want shiny things?

Ready to Sell? Here’s How

If you find yourself wanting to put your products on TikTok, but are still in need of more guidance on how to do so, all you have to do is scroll down to find out how.

1. Choose the Right Products

A huge audience also means a lot of competition. On TikTok, becoming a trending brand is only a few taps (and luck) away. But all businesses in your niche have the same potential, unless you do something to stand out.

What do you need to do to rise above? It’s quite simple, actually. Find the right product and curate the perfect brand for it.

Learn more about your target audience’s interests, capitalize on your skills, and utilize your resources. May it be jewelry, clothing, or the next trending aesthetic blender, having a genuine interest in what you sell and being passionate about it will help you gain an audience.

Having a brand image that is organic to you and your products will prove to be useful when being compared to other businesses in the same niche. Make sure to have consistent messaging across your platforms, such as email marketing and other social media channels.

If you haven’t found the product yet that ignites your interest, you may want to run through our list of products to sell on TikTok again. Or, if you have another product in mind, you can still use TikTok to help your business. It’s great no matter what!

2. Create a TikTok Business Account

Now that you may have found the right product for you, let’s take a step closer to becoming a trending brand!

Before you can do anything, you’ll need to create your TikTok Business account. You can install the TikTok app on the App Store or Google Play.

Once you have your TikTok app installed, head to your profile and tap onto the three lines at the top right corner of your screen.
Tap on “Settings and Privacy.”
Head to “Manage Account.”
Pick “Account Control.” From there, you will see the option to “Switch to Business account.”

Once you have made a TikTok Business account, you will be able to learn more about your audience and gauge video performance through the app’s analytic tools. Access to the Business Creative Hub of the app is also available, which helps you think of unique ways to gain views on your videos.

3. Sync Your Product Catalog with TikTok

This step involves syncing your ecommerce platform, the one you use for your online store, with TikTok. Although not all ecommerce platforms support such integrations, Ecwid by Lightspeed does!

If your online store runs on Ecwid by Lightspeed, you can easily sync your product catalog with TikTok. This means you can add a Shop section to your TikTok profile and make your videos shoppable.

Connect your Ecwid product catalog to TikTok using the M2E Multichannel Connect app (available in the US and UK) or the TikTok Shop Connector app (available in the US only).

Bag the Tik-Tok-In-Demand status!

You finally know how to create your own TikTok Business account, and have reviewed the list of products that took the FYPs of many by storm. It’s time to get to work!

Seize the opportunity to become the next trendiest and most sought-after brand by starting your TikTok journey today.

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May 5, 2022

About the author

Zoe is a content marketing strategist for SaaS brands like FollowUpBoss, Mention.com and more. Bylines: Ecwid, ProProfs, Score, etc. On the personal front, Zoe is a pho enthusiast and loves traveling around the world as a digital nomad. Reach out to Zoe on her email (zoedevitto@gmail.com), Twitter, or website.