The Rise of the Micro Brands

Our Ecwid E-commerce show hosts Jesse and Richie sit down with Norman Farrar, aka the Beard Guy. Norman is an Amazon, e-commerce, and online marketing expert. You might also know him as a host of the Lunch with Norm podcast and the owner of AMZ Club and PRReach.

Norm has helped a variety of small brands reach over one million dollars a month in sales. That’s not surprising given his more than 25 years of experience in sourcing, branding, and company development!

On today’s show, Norman touches on:

• the importance of building a brand for new sellers
• how building a brand can improve customer experience and help stand out from the competition
• using packaging and inserts for product promotion
• creating an army of nano-influencers (brand ambassadors) that pays off in spades
• and more!

Tune in to learn expert tips on growing a brand and building a loyal customer base.