White Label Products You Should Sell Online

11 min read

For those who have ever wanted to start their own physical products business without the hassle of manufacturing, white label products are the way to go. In fact, some of the biggest brand names sell products that they don’t even manufacture themselves.

Let’s look at white label products, what this means, and how you can start your own online business with white label products.

The White Label Meaning

First, it is important to know the white label meaning to understand the model fully. “White label” simply means that a manufacturer creates generic physical products that a business can purchase. The business can then put its own branding and designs onto the product to sell it as its own.

This allows virtually anyone to get their feet off the ground in the world of physical products without needing their own methods of manufacture.

The Benefits of White Labeling

White labeling may seem like an odd practice to some, as it can make it sound like these brands don’t really have their own product. However, this is far from the case.

White labeling is not an uncommon practice, and as mentioned above, numerous brands use this business model. In fact, there are several benefits to selling white label products, including…

Customization options
Better turnaround time
Less expensive inventory
Lower startup investment and overhead
Ability to launch a wide range of products
No need for internal manufacturing facilities or equipment

What is a White Label Product?

Now that we have a better understanding of the meaning of white label, let’s examine some more specific white label product examples.

White Label Clothing

While many clothing brands seem like they have their own completely unique lines, many of them actually use white label jeans and more. This allows them to offer extensive inventories of the clothing that their customers know and love. Moreover, brands often add or modify their products to still make them unique to their brand.

White Label Electronics

White-label electronic brands have become more common than ever in the modern age. Numerous brands sell these types of products, such as white label hearing aids and white label electric scooters. This is easy to see by looking at large retail sites such as Amazon.

White Label Home Goods

Many of the home goods products people purchase from big retailers are often white labeled. This includes items like white label furniture, white label candles, and much more. The variety of products in the home goods market makes it an excellent place for new businesses to enter as white label sellers. They just need to find the right product or niche to get into.

White Label Alcoholic Beverages

Whether it be white label beer or white label wine, even alcoholic beverages can be white label products. Essentially, there are many large breweries and distilleries that make massive batches of white label whisky, scotch, and other various alcohols. Other brands and facilities then purchase these to sell under their own brand name.

White Label Consumable Products

White label consumable products can be an excellent market for new sellers to get into. After all, manufacturing consumables can be a whole world of regulations, chemical formulas, and more. This makes it a difficult industry to enter without significant capital or the use of white label products.

Products like white label coffee and white label CBD allow new businesses to enter the market quickly while the manufacturer handles all of the composition difficulties. There are endless consumable options for new businesses, including white label energy drinks, white label protein powders, and more.

White Label Beauty Products

Even some of your favorite beauty products are often white-label. Numerous well-known brands have incredibly successful white-label cosmetics and skincare products. Like the consumable world, manufacturing these products requires significant resources. This can make it nearly impossible to enter the beauty product industry without a large sum of capital or using white-label products.

White Label Software

Yep! There is even white label software in the digital age. In fact, there are numerous software out there that can be leased or rented from an established vendor and rebranded as your own.

Launching a White Label Product Business

With a better understanding of white label products and the various opportunities available, how does one launch a white label business?

Decide on a Market

One of the first steps in this process is to decide on a market and product to sell. There are a few ways to make this decision. Firstly, sellers can choose a market that they like, are interested in, or are knowledgeable about. This helps put them ahead in researching the market and products.

Alternatively, sellers can evaluate various markets to find where there is a good niche for entering or where they could sell a better product. This can help them get an edge over the competition.

Find a Manufacturer

Once a product has been decided, the next step is to find a manufacturer who can make the product. Depending on the product, there can be several places to start searching. For many products, the massive wholesale marketplace, Alibaba, is a great place to start. This site allows potential sellers to browse a marketplace of manufacturers who make various types of products.

Keep in mind that manufacturers can have varying pricing, and sometimes, it can take some negotiation to settle on an agreed price. After all, sellers need to ensure that they will make a profit as well. When calculating costs, be sure to include shipping costs and packaging for accuracy.

Order for Inventory

After a manufacturer is located, an order for inventory is placed. While inventory is being manufactured, the seller can decide on the marketplace where they will sell their product, whether it be Amazon, Walmart, or their own website.

Launch and Market

Once inventory is done, it is time to launch the product and start marketing it. The way to market a white label product will depend on the chosen selling platform.

For instance, Amazon has its own built-in ads network that can be used to display the product to potential buyers. On the other hand, if a business is selling a product through its own website, it will need to invest in exterior marketing efforts, such as Google Ads.

Of course, all of these steps are a very cursory description of the process of launching a white-label business. There will be many details between the above and the effort that goes into keeping the business running properly.

Launch Your Own White Label Ecommerce Business with Ecwid

If you are considering starting your own white label business, then Ecwid is here to help. For those looking to launch a white label physical products business, our selling software makes it easier than ever. Even if you are going to be selling elsewhere, our software can be integrated with virtually any platform, including Instagram, Etsy, TikTok, and more. You can even get your own store started today for free.

For those with ecommerce clients, our white-label software options allow you to provide your clients with an all-encompassing solution for their stores.

Frequently Asked Questions

What are White Label Products?

White label products are unbranded and generic products produced by a third-party manufacturer. Brands can purchase these products and put their own branding, logo, and designs onto them to sell as their own.

Are White Label Products Worth Selling?

Absolutely! White label products can be an excellent way to enter the ecommerce market most affordably. Additionally, white label manufacturing makes it easy for a business to expand its catalog with various products.

What Kind of White Label Products Can I Sell

There are white label versions of nearly any product you can think of, including clothing, electronics, beauty products, home goods, consumables, and many more. You will just need to find the right manufacturer that can produce the product you’re looking to sell.

Where Can I Find White Label Products?

Where to find white label products can often depend on the type of product you are looking to sell. However, an excellent place to start for many physical products is large marketplaces like Alibaba.

Alibaba is a massive wholesale marketplace where you can find manufacturers for various items, as well as see the costs to produce those items. However, don’t forget that there is often room for negotiation when placing an order!

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Apr 1, 2024

About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.