How Creative Sound Solution unlocked international growth selling on Wix with Ecwid

Kerry Armes and Dan Poinsett own Creative Sound Solution, a company that specializes in high-quality, customizable sound systems.

After a year of selling with Wix’s in-house ecommerce solution, Kerry realized that the platform couldn’t keep up with the complexity and expansion of their product offerings. As a result, they turned to Ecwid for a more flexible ecommerce solution that supports their long-term growth goals. All they had to do was seamlessly integrate Ecwid into their existing Wix website.

The Challenge

With many customizable options in their speaker kits, Creative Sound Solutions struggled to offer an intuitive product experience using Wix ecommerce. The platform’s inability to support complex product variations forced Armes and Poinsett to create multiple listings for the same product—which confused customers and created operational inefficiencies.

Since the platform couldn't account for varying product dimensions and weights based on customer-selected product variations, it frequently provided incorrect shipping rates. This negatively impacted their profits and jeopardized customer satisfaction.

Kerry Armes, CSS owner

“Wix could not handle complex workflows, leading us to search for a more flexible ecommerce solution”

A superior UX with advanced storefront functionalities

Ecwid’s seamless integration with Wix enabled Armes and Poinsett to keep their existing website while gaining access to advanced ecommerce features.

Ecwid streamlines their storefront in many ways. First, they eliminate customer confusion and simplify the buying process by consolidating all product options in a single listing. And, Ecwid’s mobile app empowers their team to manage their store with ease, enhancing day-to-day operations.

Global growth with the help of Ecwid’s customization team

A key advantage for CSS is Ecwid’s ability to build and support custom integrations. Ecwid’s customization team helped them integrate Shippo at an affordable price. They are now able to offer free shipping in the U.S. and cost-effective international rates.

This custom integration helps resolve one of their most significant challenges that they couldn’t previously overcome with Wix—scaling internationally and unlocking global sales opportunities.

“The custom Shippo integration has 100% helped our business; I don’t think we would have grown as much as we did without this custom-made integration. For the first two years, we basically didn’t sell overseas at all; and once we got the Shippo rates integrated, about 25% of our business has grown overseas."

“One of the things we really like about Ecwid are the product updates. They keep adding really valuable features. Once we solved the initial challenges we were facing with Wix, it just kept getting better and better. When Ecwid introduced the order editor, for instance, Wix didn’t have that. There’s a lot of features like these that make the platform really useful for our business !”

“The Ecwid phone app is one of the best app I’ve ever used”

Results

Creative Sound Solution started selling with Ecwid on their Wix website, migrating from Wix in-house ecommerce, at the end of 2018.

This is the growth they’ve experienced ever since:

3x order volume

in the second year selling with Ecwid*

4x international sales

thanks to custom integration with Shippo

$500k in sales recaptured

since 2019 thanks to Ecwid’s powerful marketing tools

*Then experienced 250% sales growth YoY until 2022.

Join thousands of merchants who choose Ecwid’s scalable ecommerce solution to sell on your existing Wix website!

Get started Learn more