Sell
Simplify
Grow
Resources
Pricing
Website
Linkup
Google
Marketplaces
Mobile
Facebook
Instagram
TikTok
Pinterest
Snapchat
In-person (POS)
ShopApp
Inventory
Orders
Payments
Taxes
#
Shipping
Delivery & pickup
Checkout
Advertising
#
Connect domain
App Market
Integrations
Marketing channels
Acquire customers
Retain customers
Reports
#
Business models
Store customization
Staff Accounts
Ecwid Igniter Series
Resources
Get the knowledge you need to build a successful e-commerce store with Ecwid’s comprehensive user guides.
Help Center
Contact us
Ecwid Academy
Tutorials
#
Demo
Showcase
Reviews
Case studies
#
Blog
Podcast
E-books
Ecwid Insights
PRODUCT UPDATES
Ecwid Igniter Fall ‘24Changelog
Refer
Earn a $100 commission by referring a merchant to Ecwid
Build an App
Offer your app to thousands of users of the Ecwid App Market.
Find an expert
Hire experts to build an online store for you.
Refer
Earn a $100 commission by referring a merchant to Ecwid
Build an App
Offer your app to thousands of users of the Ecwid App Market.
Find an expert
Hire experts to build an online store for you.
PRODUCT UPDATES
Ecwid Igniter Fall ‘24Changelog
Ecwid E-commerce Success Story

Soundwave Art Earns 415% Return with Google Smart Shopping

Creating ad campaigns manually can be time-consuming, especially if you’re new to e-commerce advertising. Art and jewelry brand Soundwave Art solved that problem by setting its ads to autopilot with Ecwid’s Google Smart Shopping integration. The result? A 415% return on advertising spend.

Soundwave-Art-success-story-1588161679-1589792111

“Running ads on Google can be confusing. Understanding PPC, spending hours looking over data, you almost need a full team to do it right. With the Google Smart Shopping integration, you don't have to worry about any of that!

Easily create a campaign, select the products you want to promote, and then launch. As the saying goes, ‘the first step is the hardest’. Well, this is the easiest first step you can take into the world of Google Smart Shopping Ads.”

Mike LaTour, owner of Soundwave Art

Ecwid’s Google Smart Shopping integration automates campaign setup, syncing products, shipping, and tax settings right from your store. Then Google’s Smart Shopping technology will automatically create ads, set bids, and select placement to maximize conversions. In basic terms, Google will find the best times and locations to show your products to the shoppers most likely to make a purchase. Ads are displayed in search, YouTube, Gmail, and beyond with more than 2 million websites, videos, and apps of the Google Display Network.

And as the system learns, it will continue to make adjustments to your campaign to deliver the highest possible return on your investment. Complex targeting rules and keyword lists need not apply.

Google Smart Shopping Case Study

How Soundwave Art scored 415% return on ad spend

Soundwave Art’s team wanted to find a new advertising channel to test its sales potential. Selecting Ecwid’s Google Smart Shopping integration for their test, they launched their new campaign in three steps:
Define a target audience
English speakers in the US
Select a category
“Artwork” and “Jewelry”
Choose a product
All discounted products

Campaign results

For every $1 spent in advertising through Google Smart Shopping, Soundwave Art received $4.15 in sales.
Campaign duration — 20 days
Return on advertising spend — 415%

Google Smart Shopping is available for all Ecwid E-commerce merchants

Automated Google Smart Shopping Ads are available on all Ecwid E-commerce pricing plans, including Ecwid Free plan. Read more about this tool on the Ecwid E-commerce blog and learn how to set up ad campaigns in Help Center.

Start for free
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Cookies settings Accept all cookies
Your Privacy

When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer. More information

More information

Accept all cookies
Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.
Confirm my choices