5 Snadné kroky k uspořádání instagramového profilu pro firmy

7 min read

How do you turn your Instagram followers into paying customers? Help them find what they want as quickly and easily as possible.

As your Instagram skills evolve and your posting schedule grows, content overload can take its toll. It’s that pivotal moment when your faithful followers would rather exit your page then scroll through endless posts to find the information they want.

A happy follower is a shopping follower. So help your followers find what they want faster with our easy steps to optimize your business profile on Instagram.

Taky: Udržujte svého zákazníka: How to Fix Your Store’s Navigation

Krok 1. Add Text to Your Instagram Pictures

When followers come to your Instagram account, they see a feed full of photos. Pretty standard Instagram stuff. bohužel, sometimes it can be hard to guess which of the beautiful photos will offer more than just eye candy, with information about prices, Lodní doprava, odbyt, or new products.

If your post offers important news alongside its visual flair, drop a short title on the photo. You’ll help your audience avoid missing useful information, and new followers will be able to find answers to their questions more quickly.

text on pictures for selling on instagram

@cakesafe adds text to a picture to announce a special offer

Use text on a photo to mark posts with FAQ, blog categories, sales announcements, speciální nabídky, and new collections.

Texts make posts stand out in the @asos feed

If you are selling products on Instagram in a video, create a thumbnail preview with text to maximize your post.

how to sell on instagram in a video thumbnail

@sephora puts text on a video preview

Titles quickly tell your audience what the video is about and if that content would be useful to them.

Followers of @dean.schneider won’t miss a video with a giveaway

Zjistěte více: Jak prodávat na Instagramu: Kompletní průvodce pro začátečníky

Krok 2. Use Hashtags

Hashtags help amplify your content, but they can also be used to adjust your profile navigation for selling on Instagram as well. Start with the name of your account, then create a short hashtag for each type of post you regularly publish: new arrivals, lifehacks, backstage… whatever best communicates your posts. Například, #yourstorename_reviews, #yourstorename_products, a tak dále.

When you decide on your branded hashtags, make a post with a list of the names and a short annotation for each of your categories. Don’t forget to add text to the picture.

Přečtěte si více: How Instagram Hashtags Can Make or Break Your Sale

Krok 3. Save Everything in Highlights

You can save your Instagram Stories to special folders — Highlights — under your profile’s bio.

how to make instagram shoppable story highlights

@packagefreeshop uses highlights to tell customers about the store’s policies

By storing all your important information in Highlights, followers will be less likely to need to search through your posts to find what they’re looking for.

A highlight with a list of branded hashtags by categories

Then create several highlights with your most important information, like brand story, Lodní doprava, ceny, Hodnocení zákazníků, kontakty, a speciální nabídky.

@cm_cardiff use their branded hashtags as titles for highlights

Instagram is all about the visual, so spend some time making covers for your Highlights. Add a highlight with a list of your branded hashtags and a cover titled “Tags” or “Start here” to clue followers in on where to look first.

Try to use the same color or print on your covers to give your account a polished look.

@freshbeauty uses similar looking icons for highlights’ covers

To create your cover, add a picture with a title to Stories → save that story in Highlights → choose it as a cover.

A cover is an Instagram story that you save as a highlight

Taky: Jak napsat skvělé instagramové bio pro váš firemní profil

Krok 4. Enable Shoppable Posts

Instagram Shoppable posts allow you to tag your products in photos and sell directly to your followers. A product tag provides customers with pricing, details, and a direct link to buy the item in your online store. Which means your followers can complete a purchase without ever leaving their favorite photo app.

Podívejte se na naše guide to enabling Shoppable posts to find out just how easy it is.

Write “Tap to shop” in the caption, like @poorlydrawnlines, to let followers know the post is shoppable

Taky: How Ecwid Merchants Can Now Reach 1 Billion Shoppers

Krok 5. Add a Linktree to Your Instagram Bio

You can only add one link to your Instagram bio, ale services like Linktree, Lnk.bio, and Campsite.bio let you make the most of it. Use these tools to create a simple web page with quick access to all the most important information on your site, like email signup, pricing details, and your contact page. You’ll never have to choose!

@livelarq shares links to a blog post, “About us,” and their “Sign up” page

Bonus! Linkup for the link in bio

Dalším způsobem, jak plně optimalizovat svou vstupní stránku, je nástroj „link in bio“.. Nástroje „Odkaz v bio“, jako je Linkup umožňují značkám vytvářet přizpůsobitelné vstupní stránky pro jejich odkazy v bios. To vám umožní maximalizovat potenciál vašeho „odkazu v biu“ tím, že připravíte konkrétní obsah pro své publikum na sociálních sítích. Zatímco propojení na existující webové stránky může být efektivní, vytváření na zakázku, jedinečné vstupní stránky s bio odkazy vytváří více příležitostí a větší potenciál.

Pokud hledáte bezplatný, ale výkonný nástroj link-in-bio, Překontrolovat Spojit. Stačí pár kliknutí, můžete bez námahy vytvořit stránku vhodnou pro mobily, na které budou prezentovány vaše sociální profily, práce, obsah, a dokonce i produkty. Tato funkce je užitečná zejména pro značky, umělci, tvůrci obsahu, a influencery, protože umožňuje vašim následovníkům nakupovat nebo chytit vaše zboží přímo z vaší stránky s odkazem.

Linkup nabízí výraznou výhodu, že je poháněn Ecwid, robustní platforma elektronického obchodu. Tato integrace otevírá neomezené možnosti pro rozšiřování vaší značky, jak roste. Například, můžete přidat další prodejní kanály a prozkoumat nové způsoby zpeněžení.

Linkup také poskytuje podrobné statistiky o výkonu stránky a snadné přizpůsobení tak, aby vaše stránka dokonale odpovídala vaší značce.

Closing

Convenient content organization shows your audience that you care about them and their shopping experience, building credibility and helping you look like a social media baller in the process.

How do you organize posts on your Instagram?

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Smět 8, 2019

About the author

Jesse is the Marketing Manager at Ecwid and has been in e-commerce and internet marketing since 2006. He has experience with PPC, SEO, conversion optimization and loves to work with entrepreneurs to make their dreams a reality.