What is Abandoned Cart Recovery?
Abandoned cart recovery is a marketing strategy used by ecommerce businesses to recover lost sales by targeting customers who left items in their cart but did not complete the checkout process. This is typically done by sending targeted emails to customers, reminding them of the items left behind and encouraging them to complete their purchase.
Abandoned cart recovery is an effective way to increase sales and revenue for ecommerce businesses, as it allows them to capitalize on customers who have already shown interest in their products but may need a gentle nudge to complete their purchase.
How Abandoned Cart Recovery works
Abandoned cart recovery typically involves sending automated email reminders to customers who have left items in their cart without completing the checkout process. These emails are often personalized with the customer’s name, a picture of the item left in their cart, and a
The content of the email could include a reminder of the items left behind, a discount code, or free shipping offer to incentivize the customer to complete their purchase. The timing of these
Additionally, some businesses may choose to retarget these customers with ads on social media or display networks. By leveraging various channels to remind customers of their abandoned purchases, businesses can increase the chances of conversion and recover lost sales.
What is a good abandoned cart recovery rate?
A good abandoned cart recovery rate varies depending on the industry and business. On average, it is around 26%, but it’s important to continuously optimize your strategy to increase your chances of success.
How to start an abandoned cart recovery campaign?
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