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Americans Budget for Holiday Gifting and Black Friday in 2022

2 in 5 Americans expect their Black Friday and holiday gift budgets to increase in 2022. 26% of the audience in the United States are willing to spend on Black Friday from $401-$1000. But 16% of respondents plan to buy holiday gifts in the amount of $501-$1,000.

Sources: future-advertising.com October 2022

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How much are American shoppers planning to spend on Black Friday 2022?

26% of the United States audience plan to spend between $401-$1,000. But 20% of buyers plan to buy goods in the amount of $200-$400. Source: future-advertising.com

What is the budget for US shoppers to buy holiday gifts in 2022?

Only 8% of US shoppers are willing to spend more than $5,000 on holiday gifts in 2022. Most respondents (16%) plan to spend $501 – $1,000 on gifts. Source: future-advertising.com

Related Insights

Ways to Buy Gifts in 2022

55% of shoppers will buy gifts online in 2022
Learn more

Sale days for buying holiday gifts in 2022

53% of American shoppers plan to buy gifts in 2022 on Black Friday.
Learn more

Holiday Shopping from Smartphones

43% of online purchases during the holiday sales period were made from smartphones in 2021.
Learn more

Learn how to make money with ecommerce Holiday Sales

Here we have compiled a list of helpful articles and guides to help you get ready for the holiday sales.

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