← back to all Insights
Number of Monthly Active Instagram Users 2013–2023
Since June 2013, the number of active Instagram users has grown 15 times. The popularity of the service continues to grow: since 2018, its audience has doubled and reached 2 billion users.
Sources: statista.com March 2023
How many people use Instagram in 2023?
Instagram has over 2 billion monthly active users (MAU) worldwide as of 2023. Source: CNBC
How many people used Instagram in 2022?
In 2022 Instagram had over 2 billion monthly active users (MAU). Source: CNBC
Which country has the most Instagram users in 2022?
India has at least 229.6 million active Instagram users. Source: datareportal.com
Related Insights
Learn how you can make money on Instagram
Here we have compiled a list of useful articles and guides for you to start selling on Instagram in a minutes.
- How to Sell on Instagram: Complete Guide for Beginners
- Shopping in Reels: A New Way to Get Discovered and Sell Your Products
- Trending Product Niches on Instagram
- Easy Steps to Organize your Instagram Profile for Business
- Text Matters: How to Write Engaging Instagram Captions for Online Stores
- How to Monetize Your Instagram
- How Much Does It Cost to Sell Online With Instagram?
- How to Get Approved for Instagram Shopping
- How to Sell on Instagram Without a Website
- How Many Followers Do You Need to Sell on Instagram?
- 10 Free Ways to Get More Followers on Instagram
Strictly Necessary Cookies (Always active)
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
Performance Cookies
These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies, we will not know when you have visited our site.