The most exciting shopping time of the year is coming! Your Ecwid store has great features to power your holiday sales.
Browse this page to discover new features and improvements from the last six months that’ll ignite your growth potential. We’ve also included a few of Ecwid’s
Since joining forces with Lightspeed, we've been taking advantage of our expanded resources to ship new eCommerce features and upgrades even faster than
Watch our video
Prefer a video? Watch our webinar recording to get the details on new and notable features from Mike, Ecwid by Lightspeed’s
01Scale your business
Sell more without increasing your workload. Check out how Ecwid can help you scale your business with improved
Get your site holiday-ready in a flash
Offer international customers a local experience
Attract and convert more international customers with a multilingual site. Drive more global traffic from search engines to your online store by adding SEO tags in multiple languages. Convert those visitors into buyers with translated shipping options and order comments at
Build excitement with pre-orders
38% of consumers start shopping early in the busy season to ensure their gifts are in stock. Let customers
Showcase your best-selling products
Highlight your
Boost trust with customer testimonials that pop
67.4% of online shoppers typically read between one and six customer reviews before buying. Establish trust with
Drive traffic to your best deals with the announcement bar
Put your best holiday deals forward. Use the Instant Site’s new announcement bar to highlight your hottest deals, lead visitors to specific pages and watch your sales grow.
Offer the gift (card) that keeps on giving
Looking for an easy way to sell more this holiday season? Offer gift cards. Not only are they popular, but 47% of consumers spend more than the value of their gift card. With Ecwid, gift cards are automatically emailed to customers after the order is placed. Everybody wins.
Create a steady revenue stream with subscription services
63% of consumers are willing to give a subscription and 70% are interested in receiving one as a gift themselves. There are subscription models in every industry. Your business can offer them, too. Products or services by subscription generate recurring revenue and make the holiday season boost last longer.
Reduce buyer hesitation with the buy now pay later option
On average, Black Friday shoppers spend
Get better results from ads with the Facebook Pixel
You can easily stay on top of your customers’ minds this holiday season. Follow the ones who visited your store but didn't buy yet with Facebook ads by installing the Facebook pixel. It's free and it’s easy. During BFCM and the holiday season, website traffic will reach record heights. Set up your tracking tools to retarget customers in the new year.
Increase average order value with product bundles
Some products are just better together. Display a “Frequently bought together” bundle on the product pages and make bundle deals more visible to customers.
Know exactly how your business is performing
Install the free Google Tag Manager app to easily manage tags used on your online store without having to edit your site’s code. Tags can track customer events like file downloads, clicks on specific links, or item removals from the shopping cart. These insights tell you how customers interact with your site, allowing you to make powerful
02Simplify your business
Save time on store management with Ecwid updates that help you ship faster, control margins better, manage your products quickly, analyze sales channels performance and calculate taxes easily.
Speed up your shipping process
Save time with improved mass product updates
Use Mass Update to make changes to multiple products at once. We’ve updated this feature to accommodate large catalogs, and it also includes a progress bar. You’ll know exactly how long an update takes.
Take the hassle out of taxes
Automatically calculate taxes for more product types. Get more accurate automated tax calculations if you sell
Offer flexible free shipping to drive conversion
9 out of 10 consumers report that free shipping incentivizes them to shop more online. Offer free shipping coupons in your store for select shipping methods. You have more control over the areas you ship to while keeping customers happy.
Stay on top of your orders
Know exactly where each of your orders came from, be it a Facebook shop or a Google ad. Check out the order source in a new section of the order details page in your Ecwid control panel to leverage the sales channels that work best for you.
Secure your time off with blackout dates for pickup and delivery
You deserve a break. Restrict delivery schedules to specific days and time periods to prevent customers from receiving or picking up their orders while you’re away.
Take control of product variations
If you offer different variations of the same product (for example, a
Keep track of your margins by adding cost prices
Use the true cost of your products to plan a discount strategy for your holiday sale. Add cost prices to each item to make sure your margins are within the desired range.
Update your entire product catalog in fewer clicks
Do you have a large inventory? No sweat. It’s now easier to manage your product catalog in Ecwid, just in time for the holiday frenzy. Update more details in bulk and save hours of work:
- Assign products to categories
- Manage product attributes
- Update product subtitles
- Update translations of product descriptions
Create individual display rules for out-of-stock products
Turn out of stock products into a marketing opportunity by showing how popular your merchandise is. Better yet, allow
Find products quickly with the mobile app
If you're selling in person this holiday season, you're probably using the Ecwid mobile app. This year, it's even easier to find products within the app — we've powered the barcode scanner with AI technology. You can scan and find products quickly, even in poor lighting or with
03Connect with customers
Want to make a lasting impression on holiday shoppers? Provide an exceptional shopping experience that keeps them coming back with customizable checkout,
Convert more orders with a better checkout flow
Your business is special. Your checkout page should be too. If you need to collect particular information from customers during checkout, you can now easily add custom checkout fields out of the box. Sort your fields the way you need to. For example, display mandatory fields first to keep your customers engaged every step of the way.
Set expectations with transparent delivery dates
29% of shoppers say the most important factor during the holiday season is knowing when they can expect their items. Show estimated delivery dates on product pages to meet your customers’ expectations and get more orders.
Showcase your products in all their glory
Give shoppers a better idea of how your products look and feel with the new
Connect with your customers through live chat
Provide customer support or offer recommendations by adding Facebook Messenger to your store and product pages. 988 million people use Facebook Messenger every month. It’s a familiar tool for your shoppers that’s easy for them to use, and an effortless way for you to close more sales.
Keep customers engaged with automated marketing emails
Do you want to recover abandoned carts, entice existing customers with a special discount, collect feedback or promote key products? You can now enable up to seven automated marketing email campaigns right in your Ecwid store to achieve those goals and more.
Accept one-touch payments through Amazon Pay
The easier it is to pay, the more customers will buy. On top of the existing 70+ payment options available in Ecwid, now you can also let your customers pay in a single click with the Amazon Pay button.
04Get the support you need
Whether it’s your first or your tenth holiday sale, we’re here for you when you need support. Learn how Ecwid’s technical support is stronger than ever.
Get help in your language
Our Help Center now supports seven languages, including Dutch. Check it out to find hundreds of Ecwid tips and tricks.
Get support faster
Great support is a huge part of our mission. We’ve made it easier for you to switch between interfaces while keeping your conversation with our support team going. So if you're using Ecwid on the web and switch to our mobile app, you'll get reliable and quick assistance from the same support agent.
