Design
Make your categories easier to navigate on your site
When customers enter your site, they are most likely searching for something specific — this is why it needs to be easy for them to get from point A (arrival page) to point B (buying the product).
Let customers easily find products using dropdown subcategories in your navigation. For example, when they hover over “Accessories” and then “Hats,” they'll instantly see all available hats
Highlight collections featuring selected products, such as seasonal favorites or menswear, right on your storefront, making browsing effortless
Design unique Instant Site sections
Instant Site sections are now even more customizable than ever before.
- You or
third-party developers can design an Instant Site section tailored to your brand'sone-of-a-kind style and vision - Create interactive elements, unique contact forms, various layouts and more
- Simply get the API keys access to start developing
Show your own style with Instant Site templates
Expanding on custom sections, developers will soon be able to create fully
Boost credibility with custom URL slugs
Google and your site visitors like clean and descriptive URLs for your products and categories. Change the slug (end of your URL) in just a few easy steps.
For example, take ariaclothing.com/product123 and change it to
- Increase professionalism and attract more traffic with a trustworthy link
- Rank higher in search results thanks to product keywords
- Be more memorable and concise for sharing on social media
Let your videos pop full screen in Instant Site
Full display, full engagement, full fun.
Add videos from YouTube, Instagram, Facebook, TikTok, Vimeo or any other hosting platform. And.... enjoy a
Stand out in the crowd with a custom favicon
Favicons (short for favorite icon) are small, but mighty images that represent your store on the web. Think of a favicon as your brand’s mini superhero, it:
- Makes your store easily recognizable in customers' open tabs — since tabs can quickly stack up.
- Enhances your website's credibility and increases the likelihood that visitors will click your link in search engine results.
Convert
Turn your product photos studio quality with AI
Ever snap your product photos but they just don't pop? Turn your ordinary pics into extraordinary ones with our AI photo enhancer. Just capture or upload your photos and let the magic happen:
- Replace the background with any color for a slick branded look
- Add shadows to make products stand out and appear professionally lit
- Crop to the ideal size or adjust orientation for the perfect listing dimension
Schedule time-sensitive discounts
Take control of discounting in your store. You can now schedule discounts on various products at once with start and end dates (Black Friday deals, last season's stock, bestsellers).
Increase order value with cart total discounts
Motivate customers to increase their cart totals by providing discounts for spending a specific amount in your store.
For example, offer 10% off on an order over $50. Cart of 40$? Well, might as well add some more items...
Reduce cart abandonment with shipping discounts
Shipping costs are often a
Manage product reviews on mobile
We're sure you've heard that you can collect product reviews for your products. But soon, you'll also be able to manage them right from your mobile phone (iOS and Android)!
- Never miss a product review with push notifications
- Choose to publish or delete new reviews right after you get them
- Enable and disable the ability to collect reviews for specific products
EU: Use preferred payment method to pay for Ecwid
The ways to pay for Ecwid have expanded — you can soon pay for your Ecwid subscription with SEPA.
SEPA is a universal direct debit system that lets you authorize a party to withdraw funds directly from your account. You'll be able to pay directly from your account — no credit card required.
iDEAL now available in the Netherlands
Lightspeed Payments is now available in the Netherlands. Plus, it accepts iDEAL, the country's most popular payment method. With iDEAL, you can:
- Increase the likelihood of a sale with familiar and local payment methods
- Guarantee quick and secure transactions as iDEAL is linked directly to customers’ bank accounts
- Reduce risk of disputes and chargebacks with
bank-authenticated purchases
Lightspeed Payments is now available in Ireland
Lightspeed Payments is available in Australia, Belgium, Canada, Ireland, the Netherlands, the UK, and US.
Grow
Reports to help you better analyze your customer behaviour
Measure performance right out of your pocket
See key store metrics on mobile (Android + iOS) anytime, anywhere — and make informed decisions on the go.
- Understand consumer behaviour by tracking store visitors
- Recognize patterns and bestsellers with order trends
- See where customers may be dropping off with visitor to buyer conversion rates
Optimize product pages with view-to-cart reports
See how many product views turn into added items in shopping carts. Take action to improve your product pages and user experience.
- Are your product descriptions detailed, engaging, and reflective of your product's true value? Use the right words to spike interest
- Are your images clear and high quality? They’re the first glimpse customers get of your product, make them count!
Reduce drop-offs with checkout steps reports
Track your customers’ journey from cart to checkout. Fix and identify exactly where customers drop off before checking out.
- Are they leaving before filling in their information? Maybe there were too many steps
- Dropping off at the payment method? Perhaps their preferred one wasn't offered or they did not like the surcharge
Cater globally with country and language reports
Tailor your content to a wider audience with
- Visitors by country to discover locations driving the most traffic and tailor your content to regional interests
- Visitors by language to identify users' preferred languages and localize your content and customer support accordingly
Identify preferred shipping and payment methods
Address issues with less popular methods and promote the ones in high demand. Select a period and view:
- Orders by payment method and find out if customers are favoring cash, card, digital wallet, PayPal, or something else
- Orders by shipping method and see if customers opt more for delivery or
self-pickup
Grow with built-in recommendations
Get actionable insights and recommendations based on your store data.
- Discover where improvements are needed and tips on how to achieve them
- It can be that you need to fill in SEO fields, purchase a domain, or launch ads to attract more visitors — we'll let you know
- You'll find these tips right in the reports section of your control panel
Target customers more accurately on TikTok
Tracking conversion events on TikTok will soon be more precise, enabling you to reach potential customers more effectively while using your budget more efficiently. With permission, we will send key customer actions from your store — such as page visits, product views, and conversions — directly to TikTok.
Engage with customers on WhatsApp
Libromi lets you sell on WhatsApp effortlessly, so you can connect with customers on their favorite messaging app.
- Sync products directly to WhatsApp to let customers purchase from the app
- Send promotional messages and chat with customers to build customer connections
- Receive orders from WhatsApp to Ecwid to avoid any errors or overselling
Simplify
Edit customer order details in a snap
Customers sometimes make mistakes or change their minds about their orders. You can now edit order details such as items, customer info, discounts, or billing information. Here is how this will help you save time:
- Based on your changes, the tool automatically recalculates shipping, taxes, and totals. And tells you exactly what changed.
- Add new products, and change shipping or payment methods from a searchable
drop-down list right in the editor
Streamline manual order creation
If customers order by phone, or in person, need assistance with online ordering, or have specific requests — you can soon create orders on their behalf effortlessly from the control panel.
Keep customers updated with automated delivery notifications
Go the extra mile at the final stretch. Automatically notify customers about their order delivery once the status is set to “delivered.”
This helps customers know when their package has arrived, whether it's for them or a gift. And, you can save time while delivering great service. It's a
New Fulfillment Status
Delivered
Navigate customer relationships seamlessly
There has been a few improvements to the customer list section in the control panel, making it easier to navigate.
- All customer cards are now clickable, allowing you to easily access their info with just one click
- The company name is now visible in shipping addresses within the customer list — and you can search by company name to locate specific customers easily
Export or import ALL customer data
You can now import customer lists with any fields (multiple shipping addresses, social media contacts, phone numbers, etc.) from the past 2 years. This simplifies:
- Migrating customer data to Ecwid from another platform
- Updating customer data all at once using a spreadsheet editor like Google Sheets or Excel
- Exporting customer data to platforms like Mailchimp and Omnisend to engage and connect with them
Speed up exporting and importing images
Exporting and importing product and category images to and from Ecwid is now much quicker. For example, a CSV file with 150,000 items and images uploads 35% faster!
Improve SEO with up-to-date image ALT texts
Now, you can export and import category image ALT texts (of all product variations) with ease.
ALT texts will be included in your CSV catalog files, allowing you to update ALT texts in bulk. Your time and your SEO will thank you!
Save time with automatic multilingual invoices
You can now download tax invoices in any language you prefer! Why is this beneficial?
- You might not be familiar with the languages of the countries where you sell
- Submitting tax documents to tax authorities might require using local languages
Organize files your way with custom PDF names
Invoices can be downloaded from the checkout page, emails, or your account page. Downloaded PDFs are no longer restricted to a fixed naming format, allowing you to customize their names as you wish.
Avoid fulfillment errors with automatic canceled order updates
If a customer cancels a transaction or if there’s a problem with payment, the order's payment status will now be labeled as “Canceled” right away instead of “Awaiting Processing.”
This way, you can easily filter out canceled orders — and avoid accidentally processing them for no reason.
Easily manage product reviews
Let customers leave reviews for any products in your store, increasing trust. You can soon enable or disable product reviews for multiple products at once directly from the control panel. Or, simply manage them in bulk in a CSV column.
Save time
Create unique AI-generated product descriptions
Not everyone is a wordsmith or has a copywriter on their team — and that's okay! Soon, you can let AI generate a product description based on your product details, and you can add a dash of personality with additional information:
- Tone of voice to match your brand
- Benefits and value you want to communicate
- Keywords to elevate SEO
- Or any other special instructions
Customize email notifications without coding
Soon, you will be able to update key notification texts or delete a text label in your emails without touching any code. And, you can add in the translations for multilingual texts.
Auto-generate metadata for duplicates
Streamline product creation by using the duplication tool. Now, the metadata description won't be copied over.
Instead, the metadata description will be generated for you based on the new product details, which will save you time, and avoid confusing search engines with incorrect product information.
Easily sort, identify, and unassign products in categories
Managing products in your categories has gotten easier than ever. You can organize them in any way that you like, completely
- Quickly identify products by their images displayed next to them
- Change product positions by dragging and dropping them with grab handle icons
- Simply select to unassign products from your catalog
Quickly search customers by ZIP and phone number
Locate your customers in an instant with our new reverse lookup search options. Search them by their primary phone number or ZIP/postal code to save time and get more precise results.
Automate shipping tasks with Royal Mail's Click & Drop
Connect Royal Mail's Click & Drop and automate shipping tasks in your store:
- Automatically receive orders from Ecwid to Royal Mail
- Generate shipping labels instantly within Ecwid, reducing the risk of errors
- Keep customers informed by automatically sharing Royal Mail tracking links via email
Lightspeed Payments: Quickly activate Apple Pay
Enable Apple Pay for Lightspeed Payments, which allows customers to check out with just one click. Now, when you activate it, Lightspeed Payments will automatically verify your domain, eliminating the need to download or upload any files. So quick.
Sell without inventory with Printify
We’ve added Printify as one of our dropshipping options! It has 900+
