Running an online store or business comes with a lot of responsibilities. One of the main duties is to ensure that your website analytics are updated and accurate. Here is where Google Analytics comes in. It helps track website traffic, measure ad campaign success, and provide meaningful insights.
Ωστόσο, as a busy business owner, you might have missed the big news: Universal Analytics is switching to Google Analytics 4. If you forgot to make this change, μην ανησυχείτε! This blog post is here to help.
Why Do Businesses Need Google Analytics?
Before we dive into specifics, we should explain why Google Analytics is crucial for your business. Με το Google Analytics, you can measure your website’s success and shortcomings, study your audience, track your marketing performance, and make decisions based on actual data.
You can gather information about audience behavior from analytics—like the most viewed pages on your website, time spent on a page, and device usage. These details can help you customize your website to improve user experience.
Με απλά λόγια, Google Analytics help:
- Prevent you from wasting money on promotional campaigns that don’t work;
- Improve your customers’ shopping experience based on data, not anecdotal evidence;
- Run remarketing ad campaigns, which let you set up ads to target people who visited your store;
- Και ακόμη περισσότερα!
If you still haven’t set up Google Analytics for your Ecwid store, ακολουθηστε these steps from our Help Center. The instructions help you set up Google Analytics 4 so you’ll have the newest program set up for your Ecwid store.
Why Do You Need to Migrate to GA 4?
Universal Analytics is the previous generation of GA. ως εκ τούτου, it will be replaced by Google Analytics 4 starting July 1, 2023. You’ll want to migrate to GA 4 to stay up-to-date with the latest analytical software.
Το Google Analytics 4 is a tremendous upgrade from Universal Analytics. It includes new features designed to help businesses understand their customers better. With this latest system, you can track user behavior and conversions more effectively.
The newer GA 4 also has more of a focus on user privacy, with an emphasis on data controls for users. While respecting customer privacy, it allows you to collect data from your website and apps, τόσο iOS και Android.
Συν, Google’s machine learning model allows you to estimate future user actions, such as the likelihood of someone making a purchase or stopping their subscription. It can help you predict future revenue!
Εξάλλου, Google has announced that Google Analytics 4 would be the future of their data platform. Έτσι, it’s wise to switch to Google Analytics 4 before Universal Analytics is phased out.
What Happens If You Don’t Switch to Google Analytics 4?
Up to July 1, 2023, you can utilize and collect new data using Universal Analytics. Ωστόσο, Universal Analytics will stop processing data on July 1, 2023. So if you want to keep up with your store and ad performance after that, switch to Google Analytics 4. Unless you want to ditch GA… But why would you do that?
Επίσης, beginning on July 1, you will only have six months to retrieve your previously processed data from Universal Analytics. Export your historical reports within this period to keep the valuable data.
How to Migrate to GA 4?
Let’s remember the main Google Analytics terms before diving into all the instructions. It’ll help you with the migration process.
ΕΝΑ ιδιοκτησία is a website or mobile application with a unique tracking ID.
ΕΝΑ Google tag is a tag you can add to your website to use Google products and services, such as Google Analytics and Google Ads. It helps you measure the effectiveness of your website and ads; για παράδειγμα, time spent on page, κλικ, and purchases.
For simplified tag management, you can use a free tool, Διαχειριστής ετικετών Google. Εάν έχετε ένα Ecwid κατάστημα, you can easily connect Google Tag Manager to your Instant Site or another website using the app from our App Market.
Στόχοι measure how well your website fulfills your target objectives. Με απλά λόγια, a goal is an activity that, when completed, contributes to the success of your business. For an ecommerce website, a goal is usually making a purchase.
Here are the detailed instructions on the migration process. Συν, here’s a video if you prefer video format:
Remember to migrate to GA 4 through a desktop browser, not the Analytics mobile app. Επίσης, try to complete migrating in one session to minimize potential errors.
Τύλιξε
Switching from Universal Analytics to Google Analytics 4 είναι ζωτικής σημασίας, even if you miss the initial migration period. You want to continue analyzing your website traffic and gaining insights about your online store. Though it may seem daunting, the switch will ultimately give you results that benefit both your business and customers. Το Google Analytics 4 is the future of analytics. It’s never too late to jump aboard!
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