Esta semana, el Ecwid
El debate aborda los siguientes temas:
- El valor de comprar un dominio existente en lugar de iniciar un negocio desde cero
- Estructuración de una empresa para su eventual venta
- Convirtiendo su dominio en una propiedad web valiosa
- El valor de las páginas de destino para captar nichos de mercado y atraerlos de nuevo a su sitio
- El beneficio de encontrar dominios exitosos relacionados con su negocio, que debería considerar comprar
- Actividades para ayudar a construir un negocio exitoso y continuo, al mismo tiempo que se crea un activo vendible
- La marca como gran parte del valor de tu negocio
- Ir más allá de simplemente revender la marca de otra persona.
- Cuatro pilares de valor: riesgo, crecimiento, transferibilidad, documentación.
¿Quieres más información de Mark? ¡Qué suerte tienes! También tiene un Podcast y un negocio especial curso.
Aspectos interesantes
- We don’t think about the business as something having a value in and of itself, the asset value of the business. I would just start with the understanding that if you’re getting started in the world of online business, you’re building something that will hopefully make you some money, but think about it in a different way as well. You’re also building something which is valuable in and of itself.
- I want to really teach you what is going to drive the value of your business and what might actually hold that value back from being what it could be. This is really good to know when you start a company, or you’re in the process of starting the company because you can start to build your business around these principles. The beautiful thing about these principles as well is if you get these right, you’ve got a great business to own. At the end of the day, a great business to sell is a great business to own.
- What are areas of risk? What makes buyers recoil or say: I don’t want anything to do with that. Concentration. Concentration is a huge issue in these businesses. So what is concentration? Concentration is when one person knows everything, does everything, and is the key person to the business. And maybe they have their name all over it. We see this a lot with
basado en productos businesses put out by doctors. Because they got those initials before their name, they’re like: I am going to use my status as a doctor. As they should to give authority to this product. It is a great way to launch a product, and it is a bad way to sell a business down the road.