No hay nada nuevo sobre ladrillo y mortero stores adding Si el comercio electrónico as a sales channel. But, when you’re a busy, small business who has experienced great success as a traditional ladrillo y mortero within a local community, it’s hard to find the time or reason for adding Comercio electrónico.
In the case of Granjas de Adams Fairacre, propiedad de la familia business that began in the 1900s and today has four ladrillo y mortero store locations in the Hudson Valley, the time finally came to share some of their offerings through their website by adding an online storefront to complement their physical store locations.
Customers of Adams Fairacre Farms love their local stores for their impressive, fresh and reasonably priced selections. With Ecwid they were able to extend the reach of their stores by using their website to sell special offerings such as fresh flowers, fruit and gift baskets and gift cards. “We have a great relationship with our customers and want to make their lives easier,” said Jeremy Carman, webmaster for Adams Fairacre Farms, “so setting up an online store to offer them added convenience made a lot of sense.”
Jeremy discovered Ecwid as a way to keep website that he had already created in WordPress and simply add an Si el comercio electrónico platform that would blend into the site. “Our number one priority when searching for an Si el comercio electrónico platform was simplicity and easy integration with our existing WordPress site. Ecwid offered a simple process to plug into our existing site and we didn’t need to spend a lot of time restyling.”
Jeremy recalls that implementation was easy and they were up and running in no time. “Getting our store set up with Ecwid was a fantastic, smooth experience.” said Jeremy, “It was a simple process to plug into our existing WordPress site and we were basically all set.”
While Adams Fairacre Farms main focus is the ladrillo y mortero escaparates, having an online component provided the opportunity for the long-time, propiedad de la familia store to extend their reach to customers who might not otherwise be able to shop en persona. When Jeremy investigated Si el comercio electrónico options almost three years ago, he knew that he wanted to keep the current website and find a shopping cart that could be simply integrated — that’s when he found Ecwid, and he hasn’t looked back since.
If you have a WordPress website, you too can easily add Ecwid to your existing site.
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