Escuche el episodio más reciente de Ecwid Ecommerce Show, con Josh Berkstresser, gerente de estrategia educativa en Ecwid.
Josh está en el micrófono para compartir algunas noticias emocionantes: Ecwid está lanzando nuestro propio “Build Your Business” Academy. Esta nueva plataforma proporcionará información invaluable para los vendedores de Ecwid.
La Academia Ecwid está diseñada para centralizar el conocimiento que necesita para administrar una tienda en línea exitosa. El objetivo, la filosofía y el nombre de la academia son ayudarlo a construir su negocio desde cero.
El nuevo contenido educativo sobre cómo debutar en la plataforma incluye recursos que explican los aspectos básicos de la venta en línea, como configurar su tienda, así como instrucciones detalladas para resolver problemas específicos de comercio electrónico.
Two popular curriculum modules are “Launch Your Business” and “Get Your First Sale.” The series covers generating traffic and getting store visitors. Then it moves on to sales tips and how to convert site visitors into paying customers. The curriculum then helps with information on how to ship your product once you’ve made a sale. And, of course, how to follow up and provide excelente servicio al cliente so buyers become repeat customers.
We encourage you to take a peek at the “Launch Your Business” and “Get Your First Sale” modules first to ensure you have a good understanding of some ecommerce basics. Then you can move on to more advanced lessons on things like: creating great content, writing excellent copy, and taking
Estas lecciones están diseñadas para ser breves. De esa manera, es más fácil encontrar tiempo para adaptar esta capacitación al tiempo que ya dedica a su negocio.
Queremos facilitarle la expansión de su conocimiento empresarial, y la Academia Build Your Business de Ecwid fue diseñada específicamente para ser un primer paso muy útil para los principiantes. ¿Y la mejor parte? ¡Es completamente gratis! Inscríbete en nuestro curso en línea en “Construye tu negocio” .
Aspectos interesantes
- “We always had the
compromiso a largo plazo objetivo de crear un lugar donde el contenido educativo fuera 1– fácil de encontrar, 2– organized in a way where our users and merchants didn’t have to think about ‘What do I need to take and when do I need to take it?’ And 3– it looks good and gives us a place where we can keep adding educational content. We’re going to keep creating content and finding ways to support our merchants in selling and running their business.” - “The name we chose for the academy is very instructive of our goal with the content: ‘Build Your Business.’ I think that will resonate with our merchants because ultimately that’s what they’re trying to do. Whether it’s initially a side hustle or a core hustle. But it’s not just a store, it’s a full business, and there are multiple elements to that. It’s not just ‘How do I do these settings or connect my store to Facebook?’ but ‘How do I actually sell on Facebook? What are the tactics I should use? Or what are the tactics I should use to advertise on TikTok? This platform that I keep hearing about that has billions of users.’ And our job is to get you covered in that area.”
- “Time is the most valuable resource, but one that we often don’t prescribe value to. That’s why on average, each lesson is five minutes. There are seven or eight lessons in a series, so a whole series is less than an hour.”
- “We designed courses in a way that you can look at any course page and skim through. Below every lesson, there are the key takeaways and the key resources. Blog articles, Help Center articles, other links that are relevant to what we talked about in the video. For example, links to apps from the Ecwid App Market that can help add the functionality to achieve what we talked about.”
