The Rise of the Micro Brands

Nuestro Ecwid E-commerce show hosts Jesse and Richie sit down with Norman Farrar, aka the Beard Guy. Norman is an Amazon, comercio electrónico and online marketing expert. You might also know him as a host of the Lunch with Norm podcast and the owner of AMZ Club and PRReach.

Norm has helped a variety of small brands reach over one million dollars a month in sales. That’s not surprising given his more than 25 years of experience in sourcing, branding, and company development!

On today’s show, Norman touches on:

• the importance of building a brand for new sellers
• how building a brand can improve customer experience and help stand out from the competition
• using packaging and inserts for product promotion
• creating an army of nano-influencers (brand ambassadors) that pays off in spades
• ¡y más!

Tune in to learn expert tips on growing a brand and building a loyal customer base.