Your customers are the heartbeat of your business. They represent your sales growth, brand reputation, and the core of your entrepreneurial dreams. But how well do you really know them?
In a world where relationships go beyond transactions, fostering strong customer relationships should be at the top of any business owner’s to-do list. This is not just about isikupärastamine to boost your marketing strategies; it’s about creating a community around your business, generating loyalty, ja, lõpuks, müügi edendamine.
Selles artiklis, we will discuss why managing customer relationships is paramount for sales and how you can start doing that today with an easy-to-use and robust tool.
Why Customer Relationships Are Vital for Sales
We’ve all heard the saying, “A happy customer is a loyal customer.” But the truth behind this statement goes much deeper than just satisfying your clients. Here are some key reasons why building strong customer relationships is crucial for driving sales:
- Klientide hoidmine: Repeat customers are more likely to purchase new ones, and it costs less to retain customers than to acquire new ones.
- Word-of-mouth marketing: Satisfied customers are the best brand ambassadors. When they have a positive experience with your business, they are more likely to share it with their network, bringing in new potential customers.
- Brand reputation: Customers who feel valued by a company are more likely to speak positively about it, contributing to building and maintaining a strong brand reputation.
- Cross-selling opportunities: By understanding your customers’ needs and preferences, you can identify cross-selling opportunities that will not only increase your sales but also enhance their overall experience with your brand.
Brand’s efforts to build relationships with customers are one of the leading brand loyalty drivers worldwide (Allikas: Riigimees)
How to Manage Customer Relationships Effectively
Now that we understand the importance of customer relationships, let’s discuss how to manage them effectively.
Esiteks, get to know your customers. Gather data and insights about your customers’ demographics, purchasing behavior, ja eelistused. This information will help you understand their needs and personalize your marketing efforts accordingly.
Teiseks, püüdlema õigeaegse ja järjepideva suhtlemise poole oma klientidega. Seda saab teha e-posti teel või isegi vanamoodsate telefonikõnede kaudu. Avatud suhtlusliini hoidmine näitab teie klientidele, et hindate nende arvamusi ja tagasisidet.
Kolmandaks, tehke oma klientide rõõmustamiseks ekstra miil. Näidake neile, et hindate nende ettevõtet, pakkudes isikupärastatud allahindlusi või preemiaid nende lojaalsuse eest. Üllatus- ja rõõmualgatused võivad luua meeldejäävaid kliendikogemusi ja tugevdada suhteid.
62% of customers stated that a brand would lose their loyalty if it failed to deliver a personalized experience (Allikas: Riigimees)
Lõpuks, use a customer relationship management (CRM) tool to streamline all the steps above. It will help you centralize all your customers’ information and interactions in one place, making it easier to manage and track your relationships with them. It can also provide valuable insights into customer behavior and buying patterns, allowing you to tailor your sales strategies accordingly.
This is where Lightspeedi Ecwid comes into play. As a robust ecommerce platform, it allows you to create an online store, but it also offers extensive features to grow your sales (meeldib domains, sales reports, and advertising tools). One of them is the Customers page that acts as your CRM tool – read on to learn more about it.
If you still haven’t signed up for Ecwid, now is the time! Looge uus pood või migrate your existing online store to Ecwid.
Simplify Customer Information Management with Ecwid
Siin Ecwidis, we understand that turning a one-time buyer into a loyal customer demands exceptional service, prompt communication, and a personalized approach. Keeping this in mind, we’ve crafted a feature to help you effortlessly manage your customer relationships.
Meet the Kliendid page in the Ecwid admin — a centralized hub designed to help businesses nurture their most valuable asset more effectively: their customers. This tool is more than just a page; it’s a launchpad for powerful customer relationship management. Siin on põhjus:
Easily Access and Manage All Customer Information
The Customers page helps you see and manage all your customers — you can view, find, and edit all the information sa vajad, nagu näiteks:
- Contact details: several emails, phone numbers, messengers, social media pages, and addresses per customer.
- Statistika: number of orders and sales value.
- More details: order history, consent for mailing, maksustaatus, and customer group.
The Customers page offers a comprehensive overview of essential data
Need to add a new customer? Pole probleemi. You can quickly create a new customer profile from the Customers page and specify their contact details, be it phone, meili, or messenger.
For every customer, there’s a customer details page where you can handle all the info about them and see helpful stats like the order count, average order value, and total revenue per customer.
An example of a customer detail page where you can see all information about them
Parimate tulemuste saavutamiseks, use internal notes to save important information on a customer’s page.
Näiteks, you might add a contact note indicating that a specific phone number is only available on working days. Või, specify which customer’s phone number is for work and which is personal using the contact notes.
Using a contact note for saving important information
Alternatiivina, you could use staff notes. Näiteks, to specify the customer’s time zone for other team members.
Notes for staff are not visible to customers
Both contact and staff notes are especially helpful when you have a team of sales reps and want everyone to be on the same page.
Segment Your Customers for Personalized Marketing
But that’s not all; the Customers page also offers advanced search filters, making it easy to find specific groups of customers.
Ütle, you want to assign a customer group, give a discount, or send targeted emails to your repeat customers from a specific country who bought a specific product. Või, want to see which repeat customers have purchased a particular product. The filter options empower you to gain such insights easily and effectively, helping you tailor your sales strategies and deliver personalized offers.
Filtering customers who bought a specific product and are subscribed to marketing emails
Pro näpunäide: Save these filters for your convenience. Picture bookmarking your local VIP customers to access their phone numbers and emails quickly! How awesome is that?
Export Customer Information for Better Management and Analysis
Pluss, you can export the entire client list or specific segments to a CSV file. Näiteks, saate välja võtta loendi klientidest, kes on tellinud reklaammeilid. See funktsioon on kasulik, kui levitate oma meiliplatvormi kaudu reklaammeile.
Või, eksportige oma klienditeave edasiseks analüüsiks, pakkudes väärtuslikku teavet klientide käitumise kohta. Neid andmeid saate kasutada suundumuste tuvastamiseks, luua suunatud turunduskampaaniaid, ja kohandada oma müügistrateegiaid. Näiteks, võiksite küsitleda kliente, kes ostsid teie hiljuti turule tulnud toote, et saada tagasisidet ja seda täiustada.
Exporting selected customers
Manage All Business-Related Tasks from One Place
Why juggle multiple tools when you can have it all in one spot? Koos Ecwidiga, you can manage your customers right where you manage your online store – in your Ecwid admin.
Nii, you significantly optimize your workflow, particularly when your team members already have access to your Ecwid admin. Näiteks, you can simply grant staff access to the Customers page to your marketing team, allowing them to execute promotional campaigns for frequent buyers.
For detailed instructions on how to use the Customers page, visit the Ecwidi abikeskus.
Best Practices for Managing Customer Relationships
Managing customer relationships is not just about collecting customer data; it’s about using that data to build meaningful interactions. Here are some tips on how to do that.
Keep Your Customers’ Information Up-to-Date
Customers change their contact details, eelistused, and even purchasing behavior over time. Keep track of these changes to ensure your communication and marketing efforts remain relevant.
We’ve made it easier for you to keep your customer data up-to-date. You can swiftly modify basic customer information such as contact details, marketing email subscription status, tax-exempt status, and customer group.
Adding contact information to a customer details page
Muideks, you can mass update information for several customers at once. Näiteks, you can quickly filter customers who bought from you more than five times and assign them to the “Loyal Customers” group.
Adding several customers to a group at once
Lisaks ajakohastatud kliendiandmete lehe pidamisele, lisage kindlasti oma poodi lisateavet. Näiteks, kui soovite lisada täiendava tarneaadressi, kuhu tasuta pakkumisi saata – saate seda teha märkmete abil.
Pluss, erinevate kliendikontaktide salvestamine (nagu kontor, isiklik/töötelefon, või meili) hoiab ära suhtlemise või potentsiaalse tellimuse kaotamise, kuna teie müügiesindaja ei näinud kliendi üksikasjade lehel asjakohast telefoninumbrit.
Koolitage oma tugi- ja müügimeeskondi klienditeavet tõhusalt kasutama
Your customer information is only as useful as those who know how to use it. Ensure your support and sales teams are trained to use customer data in their interactions with customers effectively.
Support teams can quickly resolve issues by having access to up-to-date customer information. Sales teams can also use this information to tailor their pitches and offers based on a customer’s past purchases.
Ecwid’s Customers page helps streamline team communication by adding internal notes to each customer profile, samuti märkmeid iga kontakti kohta. Näiteks, teie tugiagent võib salvestada oma kolleegide jaoks olulist teavet, nagu „See klient soovib, et tema tellimused saadetakse tema lattu, mitte nende kontor." See võimaldab tõhusamat kliendikogemust.
Müügimeeskond saab palju kasu ka lehelt Kliendid, mis sisaldab tellimuste ajalugu. See võib aidata teie müügimeeskonnal tuvastada väärtuslikke kliente ja kohandada nende turundusstrateegiaid vastavalt.
Viewing a customer’s past orders can help sales reps make more personalized pitches
Engage in Personalized Communication for Upselling and Cross-Selling
Your customers are more than just numbers on a spreadsheet. They are real people with unique preferences and needs. Use the information on their customer details page to send targeted offers based on their past purchases. This not only shows your customers that you value their business but also increases the chances of repeat sales.
Näiteks, if some customers purchased a specific product from you, consider sending them an exclusive offer for the upgraded product. Või, send them an overview of complementary products currently on sale. This not only shows your appreciation for their loyalty but also increases the chances of them making another purchase.
Koos Ecwidiga, you can effortlessly achieve this by applying filters on the Customers page and exporting the list of customers to send them the offer using an email service of your choice.
Leverage Data-Driven Customer Insights
Every click and every purchase is a piece in the grand puzzle of your customers’ behaviors. With in-depth analytics and insights into customer behaviors, eelistused, and sales patterns, you gain a heightened strategic awareness.
Keep track of your buyers’ habits by filtering customer data by date range and segmenting customers based on purchase frequency, asukoht, or order value. You can use this information to understand your customers’ needs and tailor your marketing strategies accordingly.
Näiteks, if you notice that many customers are purchasing from a specific location, consider expanding your targeted promotions in that area. Või, if you see high demand for a specific product, consider increasing your inventory or creating bundle deals to increase the average order value.
Tõmba otsad kokku
It’s impossible to drive business growth without building stronger relationships with your customers. And Ecwid’s Customers tool is all about helping your business grow. It’s about delivering a more personalized, engaging experience to your customers and building long-lasting relationships. Sest Ecwidis, your business’s success is our top priority.
Miks siis oodata? Take advantage of the Kliendid page and start building strong relationships with your customers today! With easy access and management of customer information, advanced search filters, and the ability to export data, you have all the tools you need to personalize your marketing efforts and improve customer satisfaction.
- Klienditeenindus e-kaubanduses: Parimad tavad
- Mis on klientide toetamine ja kuidas alustada
- Kliendirahulolu: Tähtsus, Näited, Kuidas mõõta
- E-kaubanduse isikupärastamine: Näpunäiteid, Nipid ja eelised
- Kuidas käsitleda negatiivset tagasisidet
- Positiivse suhtlemise kunst klienditeeninduses
- Kuidas AI muudab klienditeenindust
- Iseteenindus: Taskukohane viis klienditoe laiendamiseks
- Tugevate kliendisuhete loomine
- Millist kliendi edu tarkvara vajate ettevõtte jaoks
