an illustration of two web pages with and without coding

Off-the-Shelf vs. Kohandatud e-kaubanduse platvormid: How to Choose the Right One

12 min read

In the vibrant world of online commerce, the platform you choose to build your business upon can very well be the clay that forms your enterprise’s unique digital identity.

Much like an intricately styled garment, your ecommerce platform must fit your business’s every curve and contour to bring out its most marketable features. But does a platform’s bespoke nature always outshine the off-the-rack convenience?

Selles artiklis, we’ll explore this critical decision business owners face: kohandatud lahenduse nullist kohandamine versus juba olemasoleva valimine, valmis platvorm.

Müügivalmis vs. Kohandatud e-kaubanduse platvormid

Enne kaalutavate tegurite uurimist poodide platvormi valimine, Teeme esmalt selgeks valmis- ja kohandatud e-kaubanduse lahenduste erinevuse.

Valmisplatvormid on valmislahendused, mis on varustatud funktsioonide ja mallidega, mis on loodud sobima erinevatele ettevõtetele. They can be purchased or subscribed to and generally have user-friendly interfaces for easy customization. Näited hõlmavad järgmist Ecwid, Shopify, BigCommerce, ja WooCommerce.

Teiselt poolt, custom ecommerce platforms are built from scratch according to your business’s specific needs and requirements. They are highly customizable and can be tailored to fit your unique business goals, protsessid, and branding. This option often requires hiring a team of developers and designers to bring your vision to life.

The Pros and Cons of Off-the-Shelf Ecommerce Platforms

Off-the-shelf e-commerce platforms are like a blank canvas – just waiting for your creative touch to make it your own. They’re super accessible and affordable, which is excellent for any business looking to quickly jump into the online world.

Quick Setup and Lower Initial Costs

Choosing a ready-made platform lets you get going fast without spending much time and money. These platforms come packed with all sorts of tools and features, so you can make a strong start and grab people’s attention right away, all without needing the extensive resources you’d usually put into a totally custom build.

Established Support

One of the huge perks of having an established platform is the robust support system that comes with it.

Ready-made platforms offer businesses an array of easily accessible resources, such as comprehensive documentation, community forums, ja, Kõige tähtsam, dedicated customer support. This accessibility simplifies the process of troubleshooting and seeking help whenever necessary.

Built-In Maintenance and Regular Updates

Pakkujad värskendavad regulaarselt valmisplatvorme ja juurutavad turvapaigad, tagades, et veebipood on kursis uusimate funktsioonidega, kõrvaldades samal ajal haavatavused. See vähendab oluliselt ettevõtete hooldus- ja turvahalduskoormust.

Kuid, valmis platvormidel on ka mõningaid varjukülgi, millega arvestada.

Piiratud kohandamine

Vaatamata teemade ja mallide saadavusele, valmisplatvormid võivad kohandamisel piirata. It may not be possible to fully implement a unique design or add custom features without extensive coding knowledge.

Samuti: How to Choose the Best Ecommerce Website Builder

The Pros and Cons of Custom Ecommerce Platforms

For businesses with highly specific goals and needs, a custom ecommerce platform may be worth considering. Here are some of its benefits:

Tailored to Your Business Needs

Custom ecommerce solutions allow for complete control over your online store’s features, disain, protsessid, and user experience. See kõik jääb teie käeulatusse, olgu selleks siis kompleksne varude haldamine, ainulaadne kliendisuhete süsteem, või ühe klõpsuga integreerimine patenteeritud logistikaplatvormiga. This level of personalization can significantly improve customer satisfaction and loyalty.

Rohkem paindlikkust

Kohandatud e-kaubanduse ostukorviplatvormid pakuvad võrreldamatut paindlikkust, ja see autonoomia võimaldab sujuvat kohanemist ja kasvu ilma piiranguteta. Kohandatud e-kaubanduse veebisaite saab ärimaastiku arenedes vaevata kohandada ja laiendada, mis tagab püsiva mastaapsuse.

Otsite parimat kohandatud B2B e-kaubanduse platvormi? Vaadake seda artiklit, mis selgitab kuidas valida B2B e-kaubanduse lahendust.

Kõrgemad kulud

Kohandatud e-kaubanduse platvormide arendamine toob kaasa suuremad arenduskulud kui valmislahenduste kasutuselevõtt. Kohandatud lahendus nõuab lisaaega, ressursse, ja tehniline oskusteave, mis toob ettevõtetele kaasa suurema alginvesteeringu. You’ll need a dedicated team of developers and designers to bring your vision to life, which may require a recurring expense for maintenance and updates.

Longer Time to Launch

Building a custom ecommerce website from scratch means going through the entire development process, from brainstorming and designing to coding and testing. It can take several months, as opposed to launching within days with off-the-shelf platforms.

A Need for a Development Team

Ettevõtted, kes valivad kohandatud e-kaubanduse lahendused, võtavad vastutuse pideva hoolduse ja toe eest. See vastutus hõlmab värskenduste rakendamist, vigade parandamine, ja turvaprotokollide rakendamine. Platvormi tõhusaks haldamiseks ja hooldamiseks on vaja pühendunud meeskonda ja märkimisväärset tehnilist oskusteavet.

Hooldustöödel kindla meeskonna usaldamine, uuendused, ja toetusega kaasnevad võimalikud riskid, especially if they become unavailable or if there’s a need to switch to a new team in the future.

Factors to Consider When Choosing an Ecommerce Platform

Now that we have a better understanding of the two types of ecommerce platforms, let’s delve into the factors you should consider when making this crucial decision.

Cost

Off-the-shelf platforms are often more affordable upfront, as they already have pre-made templates and features. Kuid, need platvormid võivad nõuda lisatasusid konkreetsete kohandamisvalikute või kolmandate osapoolte rakenduste kasutamise eest.

Teiselt poolt, kohandatud platvormid nõuavad suuremat aja- ja rahainvesteeringut. Lisaks arendajate ja disainerite palkamisele, peate arvestama ka jooksvate hoolduskuludega.

Omadused ja paindlikkus

Valmisplatvormidel on eelehitatud funktsioonid, mis võivad olla piisavad väikesed ja keskmise suurusega ettevõtted kuid võib piirata kasvupotentsiaali ettevõtetele.

Kohandatud platvormid pakuvad peaaegu piiramatuid kohandamisvõimalusi, võimaldades ettevõtetel luua ainulaadse kasutajakogemuse, mis on kohandatud nende konkreetsetele vajadustele. Kuid, sellisel paindlikkuse tasemel on oma hind, kuna see nõuab ulatuslikku kodeerimist ja testimist, et tagada kõigi funktsioonide tõrgeteta toimimine.

Ettevõtte suurus ja tööstuse normid

Suuremad ettevõtted valivad sageli oma tegevuse kohandamiseks kohandatud lahendused, väiksemad ettevõtmised peavad valmisplatvormide mugavust mõistlikumaks.

The industrial scene also gives us some clues. Tööstusharud, mis vajavad tipptasemel tehingusüsteeme, võivad valida kohandatud seadistuse, samas kui teised saavad standardplatvormidega suurepäraselt hakkama.

Eelarve ja pikaajalised võimalused

Eelarve koostamine on poodide platvormi ulatuse kaalumisel tõsine asi. Kuigi kohandatud lahendused nõuavad esialgu kopsemat hinda, need pakuvad teile platvormi kasvamiseks ilma täiendavaid litsentsimiskulusid kandmata.

Teiselt poolt, valmisplatvormid võivad oma esialgsete kulude osas tunduda vähem hirmutavad. Ikkagi, they can become pricier as businesses outgrow their initial plans and require multiple add-ons to meet functional demands.

Balancing Ready-Made with Customization

In the world of ecommerce platforms, it’s rarely an all-or-nothing affair. Hybrid models that blend the convenience of off-the-shelf with strategic customizations could provide the best of both worlds. This approach can be particularly rewarding for businesses that wish to upscale organically, with the added cushion of features tailored to specific touchpoints within their market strategy.

Ecwid – Where Custom Meets Convenient

Enter Ecwid, the best customizable ecommerce platform. Suppose you’re looking for the nexus between custom-built flexibility and off-the-shelf simplicity. Sellisel juhul, Ecwid offers a platform as adaptable as clay, awaiting your deft touch to craft a digital masterpiece.

Koos Ecwidiga, you get the best of both worlds:

Valmisplatvormi lihtsus ja mugavus ilma kodeerimisalaste teadmisteta.
Pidev tugi ja värskendused, ilma et oleks vaja spetsiaalset arendusmeeskonda.
Võimalus kohandada oma veebipoodi nii palju või vähe kui soovite, alates intuitiivsetest disainiplokkidest ja tugevatest funktsioonidest kuni sadade sisseehitatud integratsioonideni.
Võimalus sujuvalt integreeruda olemasolevaga e-kaubanduse veebisait, sotsiaalmeedia platvormid, turuplatsid, ja isegi võrguühenduseta müügikanalites.

Peale selle, Ecwid offers in-house customization services that allow for deep customization without hiring your own development team. It will enable businesses to focus on their core competencies while still having the freedom to create a unique online shopping experience for their customers.

Niisiis, whether you’re just starting out or looking to scale your business, Ecwid might be your best ecommerce platform for customization, as it provides the perfect balance between customization and convenience.

Samuti: Kuidas valida oma Ecwidi veebipoe jaoks parim saidi koostaja

Tõmba otsad kokku

E-kaubanduses, the platform you pick ties everything about your brand online. Whether you go for a tailor-made solution or grab something ready-made, it’s not just about what your business needs right now. It’s about choosing something that fits where you see your business going in the future.

Doing a deep dive into ecommerce platforms can clarify the main things to consider. It includes how well it plays with the tools you already use and if it can grow with your business. Get everyone involved, from the IT crew to the marketing gurus. They’ve got insights that could fill in any blanks you might miss.

For a perfect balance, kaaluma Lightspeedi Ecwid, the easiest ecommerce platform to customize and a scalable solution that accommodates businesses of all sizes and industries. It’s loaded with impressive features, including a straightforward setup, robust marketing tools, and ample customization options. Pluss, you’ll receive continuous updates and support as time goes on.

In today’s digital world, your online shop is the link between your brand and your customers. The ecommerce platform? It’s the glue that holds it all together. Pick the right one, and watch your business fly high with wings crafted just right.

Internetis müüa

With Ecwid Ecommerce, you can easily sell anywhere, kõigile – Internetis ja kogu maailmas.

Alustama

Apr 15, 2024

About the author

Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.