How do you turn your Instagram followers into paying customers? Help them find what they want as quickly and easily as possible.
As your Instagram skills evolve and your posting schedule grows, content overload can take its toll. It’s that pivotal moment when your faithful followers would rather exit your page then scroll through endless posts to find the information they want.
A happy follower is a shopping follower. So help your followers find what they want faster with our easy steps to optimize your business profile on Instagram.
Samuti: Hoidke oma klienti: How to Fix Your Store’s Navigation
Samm 1. Add Text to Your Instagram Pictures
When followers come to your Instagram account, they see a feed full of photos. Pretty standard Instagram stuff. Kahjuks, sometimes it can be hard to guess which of the beautiful photos will offer more than just eye candy, with information about prices, saatmine, müük, or new products.
If your post offers important news alongside its visual flair, drop a short title on the photo. You’ll help your audience avoid missing useful information, and new followers will be able to find answers to their questions more quickly.
@cakesafe adds text to a picture to announce a special offer
Use text on a photo to mark posts with FAQ, blog categories, sales announcements, eripakkumised, and new collections.
Texts make posts stand out in the @asos feed
If you are selling products on Instagram in a video, create a thumbnail preview with text to maximize your post.
@sephora puts text on a video preview
Titles quickly tell your audience what the video is about and if that content would be useful to them.
Followers of @dean.schneider won’t miss a video with a giveaway
Lisateavet: Kuidas müüa Instagramis: Täielik juhend algajatele
Samm 2. Use Hashtags
Hashtags help amplify your content, but they can also be used to adjust your profile navigation for selling on Instagram as well. Start with the name of your account, then create a short hashtag for each type of post you regularly publish: new arrivals, lifehacks, backstage… whatever best communicates your posts. Näiteks, #yourstorename_reviews, #yourstorename_products, ja nii edasi.
When you decide on your branded hashtags, make a post with a list of the names and a short annotation for each of your categories. Don’t forget to add text to the picture.
Loe rohkem: How Instagram Hashtags Can Make or Break Your Sale
Samm 3. Save Everything in Highlights
You can save your Instagram Stories to special folders — Highlights — under your profile’s bio.
@packagefreeshop uses highlights to tell customers about the store’s policies
By storing all your important information in Highlights, followers will be less likely to need to search through your posts to find what they’re looking for.
A highlight with a list of branded hashtags by categories
Then create several highlights with your most important information, like brand story, saatmine, hinnad, Klientide arvustused, kontaktid, and special offers.
@cm_cardiff use their branded hashtags as titles for highlights
Instagram is all about the visual, so spend some time making covers for your Highlights. Add a highlight with a list of your branded hashtags and a cover titled “Tags” or “Start here” to clue followers in on where to look first.
Try to use the same color or print on your covers to give your account a polished look.
@freshbeauty uses similar looking icons for highlights’ covers
To create your cover, add a picture with a title to Stories → save that story in Highlights → choose it as a cover.
A cover is an Instagram story that you save as a highlight
Samuti: Kuidas kirjutada oma ettevõtte profiili jaoks suurepärane Instagrami biograafia
Samm 4. Enable Shoppable Posts
Instagram Shoppable posts allow you to tag your products in photos and sell directly to your followers. A product tag provides customers with pricing, details, and a direct link to buy the item in your online store. Which means your followers can complete a purchase without ever leaving their favorite photo app.
Vaadake meie guide to enabling Shoppable posts to find out just how easy it is.
Write “Tap to shop” in the caption, like @poorlydrawnlines, to let followers know the post is shoppable
Samuti: How Ecwid Merchants Can Now Reach 1 Billion Shoppers
Samm 5. Add a Linktree to Your Instagram Bio
You can only add one link to your Instagram bio, aga services like Linktree, Lnk.bio, and Campsite.bio let you make the most of it. Use these tools to create a simple web page with quick access to all the most important information on your site, like email signup, pricing details, and your contact page. You’ll never have to choose!
@livelarq shares links to a blog post, “About us,” and their “Sign up” page
Boonus! Linkup for the link in bio
Teine viis sihtlehe täielikuks optimeerimiseks on tööriist "link bios".. "Link bios" tööriistad, nagu Linkup lubab brändidel luua oma biosis olevate linkide jaoks kohandatavaid sihtlehti. See võimaldab teil maksimeerida oma "lingi biograafias" potentsiaali, kureerides oma sotsiaalmeedia vaatajaskonna jaoks konkreetset sisu. Kuigi linkimine olemasolevatele veebilehtedele võib olla tõhus, kohandatud loomine, unikaalsed biolingi maandumislehed loovad rohkem võimalusi ja suuremat potentsiaali.
Kui otsite tasuta, kuid võimsat link-in-bio tööriista, kontrollige välja Linkup. Vaid mõne klõpsuga, saate hõlpsalt luua mobiilisõbraliku lehe, mis tutvustab teie suhtlusprofiile, tööd, sisu, ja isegi tooteid. See funktsioon on eriti kasulik kaubamärkide jaoks, kunstnikud, sisu loojad, ja mõjutajad, kuna see võimaldab teie jälgijatel teha oste või haarata kaupu otse teie Linkupi lehelt.
Linkup pakub selget eelist, et seda kasutab Ecwid, tugev e-kaubanduse platvorm. See integratsioon avab piiramatud võimalused oma brändi laiendamiseks selle kasvades. Näiteks, saate lisada rohkem müügikanaleid ja uurida uusi monetiseerimisviise.
Linkup pakub ka üksikasjalikku teavet lehe toimivuse kohta ja hõlpsat kohandamist, et viia teie leht ideaalselt teie kaubamärgiga vastavusse.
Closing
Convenient content organization shows your audience that you care about them and their shopping experience, building credibility and helping you look like a social media baller in the process.
How do you organize posts on your Instagram?
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- What Instagram Creator Accounts Mean for Your Business
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