In today’s fast-paced business landscape, effective team management is essential for sustained growth and success. We had the pleasure of speaking with Lali Sichinava, the owner of a thriving flower shop, about her experience of managing a team of 18 employees and the key skills and qualities necessary for effective leadership.
The Necessary Skills and Qualities for Effective Team Management
Lali Sichinava pyörittää Georgiassa toimivaa kukkakauppaa ja jakeluliiketoimintaa, Ihania ruusuja. Kaksi offline-sijaintia, verkkokauppa, toimituspalvelu, ja iso joukkue, Lalilla on kädet täynnä toiminnan johtamista ja asiakastyytyväisyyden varmistamista.
Lali jakoi meille näkemyksensä vahvan perustan luomisesta joukkueen menestykselle. Hänen kokemuksensa mukaan, seuraaviin asioihin keskittyminen on luonut hyvin toimivan ja tuottavan tiimin:
Rekrytointiprosessin mukauttaminen yritykseesi
On välttämätöntä sijoittaa aikaa ja vaivaa oikeiden ihmisten palkkaamiseen. Lali emphasized the importance of identifying early when someone isn’t the right fit for the job or the team dynamics and making necessary adjustments.
Here’s how Lali approaches the hiring process:
“People are our biggest asset. We place ads on different job sites and ask people to fill in the application form and answer three questions. Along with a CV, which will show us the ability to multitask, the form is enough to filter out 95% of candidates.
Since our industry is all about communication, we send the remaining candidates an email and see how they reply. That also filters out a certain percentage.
We conduct phone interviews with the remaining candidates, as it’s a crucial step – given that our clients mainly communicate via calls or emails. Following this, we arrange an in-person meeting and invite them to work with us for a day so we can see if we are a good fit for each other. Tällä tavalla, we can also evaluate their technical computer skills.”
Implementing Trial Work Days for Good Candidates
While some business owners might initially perceive the employee trial day as overwhelming and costly, Lali firmly believes that this step is crucial for ensuring the right fit for the long-term success of the team. By dedicating time to assess an individual’s skills, work ethic, and cultural alignment, businesses can mitigate potential risks and make informed decisions that positively impact their overall productivity and company culture.
"Joo, you can easily check if the candidate speaks the languages at the interview stage, but how do you judge if someone is “smart, nopea, a multitasker, technologically advanced, a problem solver, ystävällinen, compassionate, diplomatic and has good taste” all in the same interview?
This is why we typically provide candidates with a few working days to experience firsthand what it’s like to work with us. This also allows us to assess if they are a good fit for the role.”
Investing in Training Your Team
When it comes to florists, Lali is not afraid to hire people without experience as long as they possess the right attitude and motivation for learning. She believes that investing in training and constantly improving the team’s skills is a must for staying ahead of the competition.
Developing Standard Operating Procedures
Lali uskoo, että on elintärkeää luoda standardit toimintatavat mahdollisimman moneen tilanteeseen ja puuttua vain epätyypillisiin ongelmiin.. Tämän kokoonpanon ansiosta tiimi voi toimia sujuvasti ja tehokkaasti, kun taas johtaja voi keskittyä esiin tulevien ainutlaatuisten haasteiden ratkaisemiseen..
Delegating Tasks According to Employee’s Strengths
When it comes to determining which tasks or responsibilities should be delegated to people on her team, Lali takes a methodical approach. She believes that delegation empowers individuals to take ownership of their work.
“Task delegation is decided partly at the hiring stage and then later driven by the employees themselves. I start giving similar tasks to different people performing the same function and usually, it ends up being done by a person who employs the most and consequently is the best at it.
A lot of my colleagues are people with initiative, so sometimes they will invent tasks for themselves and will naturally be very good at them.”
Constant Improvement
Perfectionism, ultimate professionalism, and a constant drive for improvement are key to Lali’s success. By being attentive to details and using every mistake as an opportunity to learn, she has fostered a culture of growth and development within her team.
Maintaining Motivation and Productivity
Flower businesses really pick up during holidays, but that also means the team has to work extra hard to meet the increased demand.
When asked about maintaining motivation and productivity during busy periods, Lali explained that the right team members will naturally be motivated by the company’s growth and success. A strong work ethic and a shared dedication to creating beautiful results ensure that the team remains engaged and focused.
Conflict Resolution: Communication is Key
While conflicts are rare in Lali’s team due to their high emotional intelligence and dependence on one another to achieve success, hän kertoi, että hänen tasainen organisaatiorakenne mahdollistaa sujuvan viestinnän erimielisyyksien sattuessa. Ottamalla asiaankuuluvat tiimin jäsenet mukaan tärkeisiin päätöksiin ennen käyttöönottoa, hän minimoi väärinkäsitykset ja kasvattaa työntekijöidensä omistajuuden tunnetta.
”Olen pieni yritys, meillä on tasainen organisaatiorakenne. Ei välittäjiä – ei menetä käännöstilanteissa. Yritän myös saada tärkeät päätökset asianosaisten toimesta ennen kuin ne pannaan täytäntöön.
Myös, me olemme 100% female team with a high emotional quotient. We don’t have many conflicts as we depend on each other to deliver beautiful bouquets. Having two groups, florists and managers, if one makes a mistake, another one will usually pick up on it.”
Embracing Technology for Communication and Collaboration
Lali’s team uses Ecwid, an ecommerce platform that allows for a wide range of customizations related to product offerings and delivery options. Compared to the previous platform they have used, Ecwid has eliminated a lot of manual elements and streamlined communication with their clients, making it a crucial tool for effective collaboration within the team.
“Ecwid is a big step up from the previous platform. Ecwid allows a huge amount of customization for types of products and delivery. Ennen, we had to go through developers for a new feature or fix, while now it’s done within a minute inside the Ecwid platform.
Esimerkiksi, we have several shifts during the day, and some days there could be three different people accepting orders. Ecwidissä, kaikki tilaukseen liittyvät tiedot säilytetään yhdessä paikassa, mikä tekee henkilöstön erittäin helppoa luovuttaa tilauksia toisilleen.
Mukautetut kassakentät ja mukautetut kassahuomautukset mahdollistavat täydellisen tilaukseen liittyvän tiedon vastaanottamisen asiakkaalta sekä välittämisen hänelle mahdollisimman paljon.
Manuaalinen työ on minimoitu joustavilla ja helposti vaihdettavissa olevilla toimituspäivillä, peliautomaatit, ja kohteet. Ja jos on jotain muuta epätyypillistä, you could always make use of the staff notes to pass it on to each other.”
Yhteenvetona
Lali Sichinava’s experiences offer valuable insights for business owners looking to improve their team management skills. By focusing on hiring the right people, establishing standard operating procedures, and embracing continuous improvement, business leaders can cultivate efficient, motivated teams that drive success.
Incorporating technology to enhance communication and collaboration can further streamline operations and contribute to a cohesive work environment.
By applying the lessons learned from Lali’s journey, you can push your teams towards greatness!
