In an era dominated by digital connections and online influencing, the art of selling has transitioned to the online realm. Prema Statisti, global ecommerce sales are projected to surpass 8.1 bilijun po 2026!
It’s only natural that both aspiring and experienced business owners are looking to start selling online. The digital landscape is brimming with opportunities, yet it comes with its fair share of hurdles.
Global ecommerce retail sales are expected to reach $6.3 bilijun in 2026
Creating a successful online presence and selling online involves a combination of user-friendly interfaces, compelling content, a strong website, an understanding of social media, and a commitment to remaining consistent and ahead of the competition.
In this detailed guide, we’ll delve into how to sell online, uncovering the tactics that distinguish prosperous businesses. From optimizing websites to engaging customers, we’ll provide the necessary tools to excel in the fast-paced and ever-changing digital market.
Why You Need an Optimized Website to Sell Online
First things first: to sell online, you need an ecommerce website.
Your website is the first interaction many customers have with your brand. A website optimized for ecommerce creates a positive first impression, reflecting professionalism and trustworthiness.
A well-designed ecommerce website offers an intuitive user experience, making it easy for customers to navigate, find products, and complete transactions.
Također, implementing search engine optimization strategies enhances your website’s visibility on search engines, increasing the likelihood of attracting new potential customers and helping you sell online.
Can You Sell Online without a Website?
If you’re wondering how to sell online, you might be considering different options.
There are ways to sell online without a website, such as through social media platforms like Facebook and Instagram or online marketplaces like Amazon and Etsy. Međutim, having your own ecommerce website gives you more control over your brand, podaci o kupcima, and sales process.
A dedicated ecommerce website allows you to create a unique brand identity, customize the user experience, and fully control the customer journey. Plus, you retain full profit margins without paying fees to marketplaces, and your brand’s discovery isn’t solely dependent on social media platforms.
Primjer web stranice za e-trgovinu
Trust is another factor to consider when figuring out how to sell online. According to the SurveyMonkey survey, 26% of American consumers have no trust “at all” for a brand without a website.
In an era where online shopping is second nature, consumers expect a brand to have a website. It allows them to delve deeper into the business’s offerings and better understand its products or services. Without a website, your brand may appear less legitimate and trustworthy to potential customers.
Međutim, when choosing how to sell online, it’s not about choosing between selling exclusively on your website or solely through social media/marketplaces. Today’s consumers expect you to be omnipresent – that’s precisely why embracing multichannel selling isn’t just advisable; it’s essential.
That’s why launching a website and being active on social media platforms for discovery are stellar strategies. And when you’re all set, venturing into marketplaces could significantly boost your sales.
Ali prvo, you need a website.
How to Sell Online: Ecommerce Website Must-Haves
Now that you understand the importance of having a website to sell online let’s dive into the steps you’ll need to take to set it up.
Merely having a website won’t cut it. What you truly need is a website that’s finely tuned for online selling — transforming visits into sales effortlessly.
Evo kako osigurati da vaša web stranica bude optimizirana za online prodaju:
Odlučite se za sučelja prilagođena korisniku
Kada smišljate kako prodavati online, zadržite svoje klijente’ iskustvo kupnje u prvom planu vašeg uma.
Optimizirana web stranica prilagođena je korisniku, making it easy for customers to navigate, find products, and complete transactions. Implementirajte intuitivne navigacijske izbornike, jasni pozivi na radnju, i pojednostavljen proces naplate kako bi se smanjio problem za korisnike. Najlakši način da to učinite je korištenje platforme za e-trgovinu.
Primjer web stranice postavljene s platformom za e-trgovinu
Ecommerce platforms offer pre-made templates and user-friendly interfaces, making setting up and managing your website easier. Štoviše, they’re expertly crafted to streamline the shopping process, enabling customers to find the needed products and securely proceed to checkout.
Choosing the right ecommerce platform is especially important when you start selling online, as it can determine the success or failure of your online venture. You want your platform to grow with your business and provide you with the necessary tools to optimize your website for conversions.
Use pre-designed templates for a quick site setup
For a cost-effective and robust option, consider Ecwid by Lightspeed. It’s a breeze to get your ecommerce site up and running, and you don’t need to know a thing about coding or design. Plus, it’s packed with cool pre-designed templates perfect for different niches, making the whole setup process a piece of cake.
Add High-Quality Images, Videos and Descriptions
Your website’s content should be strategically crafted to engage customers, highlight key features of your products or services, and ultimately lead to conversions.
Visual content is crucial for capturing the attention of online shoppers, so showcase your products with high-quality images and videos. Zapravo, product videos can increase conversions by up to 85%!
Showcasing a product video within the product gallery
Ako prodajete online s Ecwidom, you can add a video to product pages and any other website page. Find out how to increase conversions with product videos.
Štoviše, don’t underestimate the power of copy. Clearly communicate features, benefits, and unique selling points through detailed and persuasive product descriptions.
Provide Online Support and FAQs
Prilikom online kupovine, consumers may have questions or concerns that require immediate assistance. Tako, you might be wondering how to sell online when you can’t assist them directly.
Provide online support options, such as live chat or chatbots, to help customers in real time. This will alleviate customers’ sumnje i povećati njihovo povjerenje u vaš brend.
Potrošači traže autonomiju u rješavanju svojih problema (Izvor: Deloitteovo izvješće o izvrsnosti korisničke službe)
Kako bismo smanjili potrebu da korisnici kontaktiraju podršku, uključuju opsežan odjeljak s često postavljanim pitanjima koji se bavi uobičajenim upitima i nedoumicama. Na primjer, ako nudite međunarodnu dostavu, uključuju informacije o naknadama, rokovi isporuke, i carinske procedure.
Odjeljci s često postavljanim pitanjima pomažu klijentima pojednostaviti iskustvo kupnje i smanjuju potencijalne prepreke pri kupnji.
U Ecwidu, možete dodati live chatove, chatbotovi, i FAQ odjeljke pomoću aplikacija iz Tržište aplikacija Ecwid.
Ensure Safe Checkout Processes
According to the Baymard Institute, some of the biggest reasons customers abandon their online shopping carts are concerns about the store’s security and inconvenient checkout.
Make sure your checkout process is safe and reliable to instill confidence in your customers and ensure secure transactions.
Here’s how to ensure a secure and straightforward checkout process:
- Implement secure payment gateways
- Offer multiple payment options, such as paying with a card, mobile wallet, Buy Now Pay Later, i više
- Clearly communicate the security measures in place
- Minimize the checkout steps to reduce abandoned carts and improve the shopping experience.
Ecwid sellers don’t have to worry about their checkouts. Apart from providing bank-level security and dozens of integrated popular payment methods (including Buy Now and Pay Later), Ecwid also offers a seamless one-page checkout with the option to customize checkout fields.
Ecwid stores provide smooth checkout experience
Pay Attention to Search Engine Optimization
Having a website doesn’t automatically guarantee traffic and sales. You need to optimize your site for search engines to drive consumers to your site.
SEO, ili optimizacija za tražilice, is the practice of optimizing your website to rank higher on search engine results pages.
By implementing SEO best practices, you can increase your website’s visibility and attract more potential customers. These practices include:
- optimizing product pages and meta descriptions with relevant keywords
- connecting a custom domain name to your site
- ensuring an SSL certificate is enabled
- adding alt tags to product images, itd.
Ecwid takes care of some SEO tasks automatically to make SEO easier for online sellers. Međutim, također možete improve SEO for your Ecwid store yourself to further enhance your website’s search ranking.
Opt for Responsive Design
More and more consumers are using their smartphones and tablets to shop online, so it’s important that your website is responsive and looks great on any screen size.
An online store should be easy to navigate on mobile devices
S Ecwidom, you don’t need to worry about creating separate websites for mobile and desktop users. All Ecwid websites are optimized for mobile, and your website functions seamlessly across smartphones, tablete, and desktops.
Perform Regular Updates and Maintenance
To keep your website running smoothly and avoid any technical issues, it’s important to perform regular updates. S Ecwidom, all updates are done automatically, so you don’t have to worry about manually updating your ecommerce website.
Site maintenance includes checking for broken links or images and keeping up with the latest security measures. Regular maintenance prevents technical issues and provides a seamless user experience.
Now that your ecommerce website is up and running, it’s time to start promoting it and driving traffic to increase sales.
How to Sell Online by Driving Visitors to Your Site
Mastering the art of selling online requires a strategic approach. You don’t just list your products and wait for sales to come. You must actively promote your website and engage with potential customers to drive traffic and increase conversions.
Let’s take a look at the best ways to sell online.
Razumite svoju publiku
Understanding your target audience and their behavior is vital to creating a successful online selling strategy. Knowing your potential customers’ preferences and shopping habits will help you tailor your marketing efforts and product offerings.
To identify your target audience, ask yourself these questions:
- Who is most likely to be interested in my products?
- What demographics do they belong to (dob, spol, income level, itd.)?
- Where do they spend their time online (platforme društvenih medija, blogovi, itd.)?
- What are their pain points, and what needs are my products addressing?
This will help you develop detailed profiles of your ideal customers. Based on your target audience’s characteristics and behaviors, možete kreirati ciljane marketinške kampanje i ponudu proizvoda koja im odgovara.
Korištenje alata za analizu pomaže u prikupljanju podataka o posjetiteljima vaše web stranice, kao što je njihova demografija, mjesto, ponašanje pregledavanja, i povijest kupovine. Prodavači u Ecwidu to mogu lako učiniti pomoću ugrađeni izvještaji.
Koristite Ecwidova izvješća kako biste bolje razumjeli ponašanje kupaca
Napravite popis e-pošte i izvucite maksimum iz marketinga e-poštom
Kada smišljate kako prodavati online, vlasnici tvrtki često zanemaruju jedan odličan alat – e-poštu.
Email marketing is cost-effective compared to other marketing channels and allows you to reach large audiences. That’s why building an email list should be part of your online selling strategy.
To build your email list, offer incentives such as discounts or exclusive content to encourage visitors to sign up for your newsletter. Communicate consistently with your subscribers through informative and engaging newsletters promoting new products and special offers.
Segmentiranje popisa e-pošte omogućuje slanje ciljanog i relevantnog sadržaja određenim skupinama pretplatnika na temelju njihovih preferencija, ponašanje, i demografiju.
Ako prodajete online s Ecwidom, možeš poslati automatske e-pošte ciljane na određene skupine kupaca i personalizirane biltene koristeći integracije s platformama e-pošte kao što su Mailchimp, Omnisend, i više.
Primjer automatizirane e-pošte koju možete poslati kako biste vratili neaktivne kupce u svoju Ecwid trgovinu
Uključite se u personalizirani marketing
Uz personalizirani marketing, možete prilagoditi svoje proizvode i marketinške strategije određenim kupcima’ potrebama i interesima, povećanje ukupnog zadovoljstva kupaca i povećanje vaših šansi za prodaju.
Neki od načina na koje možete personalizirati svoj marketing uključuju:
- Ponuda personaliziranih preporuka proizvoda na temelju prethodnih kupnji ili povijesti pregledavanja
- Slanje prilagođenih e-poruka s prijedlozima proizvoda i popustima za napuštene košarice
- Izrada ciljanih oglasa za različite segmente kupaca na temelju njihovih interesa i ponašanja.
Personalization shows customers that you understand their needs and are offering solutions specifically tailored to them. This can help build strong customer relationships and increase their loyalty to your brand.
If you’re not sure how to sell online by implementing personalization, Ecwid has you covered. The Kupci dashboard makes it easy to segment your customers for targeted marketing. It allows you to filter customers by location, skupina kupaca, povijest kupnje, i više.
Filtering customers who made three and more purchases
Iskoristite društvene medije
Almost every business owner’s first move when deciding how to sell online is to use social media. There’s definitely a good reason for that! Social media platforms can be powerful tools for showcasing your products and brand to a wider audience and driving sales in an interactive way.
There are two ways to drive traffic to your website using social media: organic and paid. Organic means using social media for free, such as posting content on your business page, dijeljenje ažuriranja relevantnih za vaše proizvode i nišu, i druženje sa sljedbenicima.
Aktivno sudjelovanje u raspravama na društvenim mrežama vezanim uz vašu djelatnost još je jedan način organske promocije.
Plaćene metode uključuju oglašavanje na platformama društvenih medija poput Facebooka, Instagram, ili TikTok za dosezanje ciljane publike.
Također možete koristiti podatke društvenih medija da biste razumjeli svoje klijente’ interese sadržaja, koje objave generiraju najviše komentara ili dijeljenja, i koja vrsta sadržaja dovodi do prodaje ili posjeta web stranici.
Privucite promet uz plaćeno oglašavanje
Osim organskog oglašavanja na društvenim mrežama, možete koristiti druge plaćene oglase, kao što je Google Ads, privući promet i povećati prodaju.
Uz Google Ads, možete ciljati ključne riječi povezane s vašim proizvodima, niša, i određene lokacije.
Oglasi na društvenim mrežama poput Instagrama, Facebook, ili TikTok može biti vrlo učinkovit u dosezanju potencijalnih kupaca koji možda prije nisu čuli za vaš brend. Ove platforme također nude napredne opcije ciljanja za dosezanje određenih demografskih skupina i interesa.
Paid ads usually come with analytics to track your ad’s performance and optimize future campaigns for better results.
If you’re wondering how to sell online by advertising your products, Ecwid has tons of options to leverage paid advertising za vašu online trgovinu:
- Set up Google ads right in your Ecwid admin or launch them using apps from the Ecwid App Market.
- Connect your Ecwid store to Facebook, implement the Facebook pixel to optimize your ad campaigns, and monitor the results.
- Connect your Ecwid store to TikTok for simplified ad setup and have TikTok Pixel installed to help you optimize your ad campaigns.
- Leverage Pinterest Tag and Snap Pixel to optimize your Pinterest and Snapchat ads.
As you might know, a tag or pixel is a little piece of code that helps you keep an eye on what visitors do in your store after seeing your ads. You get to see which pages they’re checking out, what they’re searching for, how many toss something into their cart, who goes through with a purchase, i više.
This info is super helpful for figuring out your conversion rates and tweaking your ad campaigns to score better results.
Aim for Multi-Channel Selling
When choosing how to sell online, it’s vital to consider shoppers’ behavior — and modern consumers shop literally everywhere.
Kao što je gore navedeno, multi-channel selling means using multiple channels to sell your products, like social media, tržnice, and your website.
Multi-channel selling benefits include reaching a broader audience and increasing brand visibility. Također omogućuje kupcima kupnju putem kanala koji preferiraju, čineći ga pogodnijim za njih.
S Ecwidom, možete jednostavno integrirati svoju online trgovinu s raznim platformama, od platformi društvenih medija do popularnih i specijaliziranih tržišta. Pogledajte podcast u nastavku da biste saznali više o tome.
Partner s Influencerima
Partnerstvo s utjecajnim osobama također može biti moćna strategija za poticanje internetske prodaje. Utjecaji često imaju posvećenu i lojalnu publiku koja je voljna razmotriti svaki proizvod ili uslugu koju promoviraju. Njihova publika cijeni njihovo mišljenje, sadržaj, i proizvode koje prodaju ili promoviraju.
Uvijek uzmite u obzir partnerstvu s influencerima čije su vrijednosti i publika u skladu s vašim brendom. Utjecajni ljudi često imaju fokus na nišu ili određenu industriju, što olakšava plasiranje vaših proizvoda izravno pravoj publici.
Partnerstvom s influencerima u vašoj industriji, you can reach a highly targeted audience that is more likely to purchase your products.
To avoid wasting money when partnering with influencers, check out our podcast on influencer seeding. It’s a practice where brands send free products for influencers to review and promote in exchange for their honest opinion.
Set up a Blog
Starting a blog and regularly publishing high-quality content on it can improve your website’s SEO, leading to higher visibility. A blog can also help you showcase your knowledge and expertise in the industry.
Offering valuable information can position your brand as an authority in the industry, helping you build trust and making you your customer’s first purchase choice. You can also add your blog posts to your newsletter, helping you make the most of both strategies.
Wondering how to sell online using a blog? Add Buy Buttons to your blog posts to let readers purchase your products directly from the blog. S Ecwidom, it’s a piece of cake.
Saznajte više: Gumb Kupi: 7 Načini prodaje izvan izloga
Iskoristite recenzije kupaca
Recenzije i izjave kupaca imaju veliku težinu kada se radi o izgradnji povjerenja potencijalnih kupaca.
Potaknite zadovoljne kupce da ostave recenzije ili podijele svoja iskustva na društvenim medijima ili platformama za recenzije kao što je TrustPilot, G2, ili Google Recenzije.
Također možete istaknuti te recenzije na svojoj web stranici ili stranicama proizvoda kako biste istaknuli prošle kupce’ pozitivna iskustva.
Odaberite neki od različitih izgleda za odjeljak Recenzije kupaca
U Ecwidu, recenzije možete prikazati na svojoj web stranici koristeći blokove recenzija kupaca s različitim izgledima. Također možete prikupljati recenzije putem automatizirane e-pošte ili aplikacija od Tržište aplikacija Ecwid.
Kako zadržati kupce kada prodajete putem interneta
Nakon što implementirate strategije za privlačenje prometa i povećanje prodaje, važno je usredotočiti se na zadržavanje tih kupaca za buduće kupnje.
Zadržavanje kupaca ne samo da dovodi do veće prodaje, već i stvara vjerne zagovornike vaše marke koji će preporučiti vaše proizvode drugima.
Pružite izvrsnu korisničku uslugu
Izvrsna korisnička služba može napraviti ili uništiti posao, posebno kada se prodaje putem interneta, gdje kupci fizički ne mogu vidjeti ili dodirnuti proizvode.
Brzo i ljubazno odgovorite na sve upite ili pritužbe kupaca. Kao što je prije spomenuto, dodavanje chata uživo na vašu web stranicu također može uvelike poboljšati korisničku uslugu i zadovoljstvo.
Dodatno, consider offering perks like free shipping or discount codes for future purchases to thank loyal customers and keep them coming back.
Offer Loyalty Programs
Loyalty programs are a great way to reward customers for their repeat business. These programs offer incentives like discounts, besplatni proizvodi, or exclusive benefits to customers who make frequent purchases.
An example of a points loyalty program
S Ecwidom, you can create your loyalty program with the help of apps from our Tržište aplikacija.
Saznajte više: 10 Effective Loyalty Programs to Drive Repeat Purchases
Use Retargeting Ads
Retargeting ads should be a tool in every business owner’s arsenal, pondering how to sell online.
Retargeting ads are online ads that target customers who have already interacted with your brand, such as visiting your website or adding items to their cart.
By showing site visitors personalized ads, you can remind them of the products they are interested in and encourage them to purchase. This effectively brings back potential customers who may have abandoned their cart or website without purchasing.
U Ecwidu, you can easily set up retargeting ads on Facebook and Google.
Offer Deals Based on Purchase History
Another way to retain customers is by offering personalized deals based on their purchase history.
Unsure how to sell online by leveraging customers’ povijest kupnje? Evo primjera: if a customer has purchased a specific brand of coffee from your store, you can offer them a discount on that same brand or similar products in the future.
Offer discounts or promotions on products similar to ones customers have previously purchased, and you can increase the likelihood of repeat purchases and strengthen customer loyalty.
When someone buys something from your Ecwid store, Ecwid instantly sets up a personalized customer account for them. Later, you can sort these accounts into different groups and target them based on their purchase history.
Filtriranje kupaca koji su kupili određeni proizvod i pretplaćeni su na marketinšku e-poštu
Retain with Subscriptions
If you sell products that customers need to purchase regularly, offering a subscription service can be a great way to retain them. With a subscription service, customers can sign up for automatic deliveries of their favorite products, making it convenient and hassle-free for them to continue purchasing from your store.
An example of a “Subscribe & Save” promotion from the McNabb Microfarm store
If you’re wondering how to sell online with recurring payments, u Ecwidu, you can easily set up pretplate, as well as offer the “Subscribe and Save” model, which incentivizes customers to subscribe by providing them a discount on their purchases.
Be Strategic About Giving Discounts
Business owners often wonder how to sell online when sales are slow. It might be tempting to offer discounts frequently to boost sales, but this can actually do more harm than good for your business. Always be strategic about when and how you offer discounts.
Na primjer, offering a special discount or promotion during holidays or significant events can grab the attention of potential customers. You can also use discounts to reward loyal customers or incentivize them to refer their friends and family to your store.
Another strategy is to run flash sales, which are limited-time discounts that create a sense of urgency and encourage customers to purchase immediately.
Zapamtiti, discounts should be used to boost sales in the short term, but not at the cost of devaluing your products or hurting your profit margins. Use them sparingly and strategically for maximum impact.
Da sažmemo: Find Your Best Way to Sell Online
As we conclude this exploration of how to sell online, it’s evident that success in the digital marketplace requires a multifaceted approach. Your virtual storefront, represented by an optimized website, is the gateway to your brand’s world.
Odatle, the quality of your products and customer service become key to converting visitors into loyal customers. But to truly flourish online, it’s important to continually refine your strategies and adapt to the ever-changing landscape of ecommerce.
By implementing the online selling strategies listed in this article, your brand can not only thrive but also leave an indelible mark on the digital canvas, making a lasting impression in the hearts and minds of online shoppers worldwide.
If you’re looking to start selling online and need some ideas, here are some previous posts featuring popular and potential product ideas:
- Crafting Success: High-Demand Artisan Products to Sell Online
- Vrh 11 Profitable Services You Can Sell Online
- Ideje za nove proizvode za online prodaju: Trenutni trendovi & Kako ih prepoznati
- Inexpensive Beginner-Friendly Ideas to Sell Online
- How to Sell Online: The Ultimate Guide for Business Owners
- How to Sell Online Without a Website
- 30 Ways to Make Your First Sale Online
- 7 Mistakes That Prevent You From Making Your First Sale
- How to Work With Focus Groups to Test Your Niche
- Kako napisati opise proizvoda koji prodaju
- Should You Copy, Rewrite, or Create Product Descriptions from Scratch?
- Tips to Make Your Products More Attractive
- Top Reasons for Returns and How to Minimize Them
- 8 Taktike i uobičajene pogreške pri prodaji skupih proizvoda
- Kako platiti sebi ako imate tvrtku
- Pronalaženje optimalnog načina skladištenja vaših proizvoda
- 8 Različiti tipovi kupaca i kako im se obratiti na tržište
