Ada banyak cara bagi usaha kecil untuk menjual produk secara online. Hosting toko web Anda sendiri di situs web perusahaan Anda adalah salah satu opsi. Ini memberi Anda kendali besar atas fitur presentasi dan pembayaran toko Anda. Tapi, terutama untuk usaha kecil, Anda mungkin tidak mendapatkan lalu lintas yang cukup untuk memenuhi sasaran Anda.
Untuk volume penjualan online yang lebih tinggi, Anda dapat bergabung dengan pasar online yang lebih besar untuk mendapatkan audiens yang lebih luas dan lebih banyak pengakuan. Sejauh ini pasar online terbesar adalah Amazon, dengan lebih dari 6 juta penjual di platform. But Amazon is not the only major marketplace in the ecommerce landscape. Etsy adalah salah satu yang sangat populer, tapi lebih ceruk, penjual daring. Etsy digunakan terutama untuk menjual kerajinan buatan tangan atau custom, karya seni, dan dekorasi.
Etsy adalah pasar yang tumbuh sangat cepat, lebih dari dua kali lipat jumlah total penjualnya sejak 2019. Pasar dihasilkan di $1 miliar dalam pendapatan di 2020 sendirian, dengan lebih dari 81 juta pembeli aktif. For small businesses that sell custom crafts and decor, Etsy is a highly attractive ecommerce marketplace. Tentu saja, it is not for everyone. Customers don’t turn to Etsy when they need replacement auto parts, misalnya. But if Etsy is the right market for you, there are tremendous benefits to selling on the platform.
To help small ecommerce businesses get started, here is a helpful guide on how to sell on Etsy untuk pemula.
How to Start Selling on Etsy: Apa yang perlu Anda ketahui
Anda mungkin bertanya-tanya, “how do I sell on Etsy?” Selling on Etsy is a bit different than selling on Amazon or other online marketplaces. In some ways, Etsy has more requirements than other platforms, while in other ways it is looser. As for how to start selling on Etsy, the process is relatively simple. You begin by going to Etsy’s seller page and clicking the “Get started” button.
Dari sini, you simply need to follow the prompts as they appear on your screen. Begin by registering your account, just as you would on any website. Setelah itu, you can start building your shop. Etsy will provide you with options for support which you can use as needed. You can also skip these options and dive right into building your online shop. Give your shop a name, enter your item info, and set up payment options for your shop. Don’t worry too much if your inventory is not finalized yet. You can always edit your item info later on.
Once the framework of your Etsy shop is in place, you can begin to customize your storefront page. This is a great way to personalize your shop and allow customers to see what you sell and what your company’s values are. There are many ways you can arrange your storefront to make it yours. A helpful tip is to focus on ways to maximize customer engagement once they find your page. You can follow many of the basic rules for creating an effective landing page when crafting your Etsy storefront.
Do you need a business license to sell on Etsy?
One of the most common questions people ask is, “Do you need a business license to sell on Etsy?” The answer is technically “No.” Etsy itself does not require its sellers to have a business license. Namun, some states, municipalities, or countries do require a business license for anyone conducting business within their borders. Etsy itself does not require a business license. Namun, it’s a wise idea to check the laws in your area before getting started.
What are the requirements to sell on Etsy?
Because you don’t need a business license to get started, this is considered a great perk for many sellers. A lot of people turn to Etsy initially as a side gig to sell their handmade crafts to a broad audience. This can turn their craft from a hobby into an eventual business. But early on, obtaining a business license could be a major obstacle that could deter many sellers.
Dengan itu dikatakan, there are some requirements if you wish to become a seller on Etsy. New sellers should familiarize themselves with Etsy’s Kebijakan Barang Terlarang. For most sellers, the prohibited items list is not an issue. Tetapi penting untuk memahami apa yang bisa dan tidak bisa dijual di platform.
Etsy juga memiliki persyaratan terperinci tentang buatan tangan dan desainer item yang harus diikuti oleh semua penjual. Etsy mengharuskan semua barang yang dijual di pasarnya buatan tangan. Tapi, dengan kata-kata mereka sendiri, “buatan tangan adalah spektrum”. Beberapa pembuat sebenarnya membuat produk mereka dengan tangan untuk dijual apa adanya. Orang lain mungkin mendesain produk mereka sendiri tetapi mengandalkan asisten produksi untuk membuat produk jadi. These designers are permitted to sell on Etsy provided they operate within the rules and restrictions of Etsy’s seller policy. You can read the updated Etsy Seller Policy in full di sini.
How much does it cost to sell on Etsy?
When it comes to selling on Etsy, fees are minimal, but still important to be aware of. Etsy does not require a startup or subscription fee. So it is technically free to become a seller on Etsy.
Namun, Etsy does charge fees to use the marketplace. Yang paling penting, Etsy charges a small listing fee for every item listed in your shop. The Etsy listing fee is $0.20 for a four-month listing, with the ability to auto-renew listings.
Selling on Etsy fees are mid-level compared to other platforms. Biaya Etsy 5% transaction fee on all sales. Jadi 5% of the price of your product goes to Etsy for each sale. Misalnya, sebuah $100 craft sold on Etsy nets is $95 untuk anda, dan $5 for Etsy.
There is also a Shipping Label Fee on Etsy to cover the costs of shipping your items. This varies depending on the shipping carrier(dengan) you choose, and the origin and destination of shipped items.
Other miscellaneous Etsy fees include a small payment processing fee, a Value-Added Tax, and optional fees for paid ads off-site.
Akhirnya, the amount it costs to sell on Etsy depends on your sales. Because the fees are based on a percentage of your total sales, you should always make a profit. Whether that’s enough for you depends on your goals and how much you make.
Is Selling on Etsy Worth It? Pro dan Kontra
Jadi, after learning all that, is selling on Etsy worth it? The answer to that question depends on your business. Pertama-tama, bisnis Anda perlu menjual barang yang memenuhi persyaratan "buatan tangan" Etsy. Selama itu masalahnya, ada banyak alasan bagus untuk menjual di Etsy. Berikut adalah beberapa pro dan kontra untuk dipertimbangkan saat memutuskan apakah Anda harus menjual di Etsy.
Pro: Very easy to get started
Setelah Anda memulai, tidak ada yang rumit tentang cara menjual barang di Etsy dari sudut pandang teknis. Antarmukanya intuitif, dan Etsy melakukan pekerjaan yang baik untuk memudahkan mengelola etalase dan daftar produk Anda.
Pro: Huge marketplace
Etsy is the largest online marketplace for handmade crafts and decor. If you’re looking to sell your products online, Etsy has the highest volume of traffic of interested customers. For new small businesses, attracting new customers is one of the biggest challenges. Etsy can be a great way to solve that problem early on.
Pro: No business license or history is needed
Unlike other marketplaces, Etsy does not require you to have an official business license or an established reputation. You can simply start making handmade items one day, and become an Etsy seller the next.
Pro: Highly customizable
Etsy is the best place to go to sell custom items. That spirit of customization also extends to managing your Etsy store. Users have great control over their storefront layout, what they sell, and their shipping options. Selling on Etsy is a relatively hassle-free experience.
Con: Sangat kompetitif
The size of Etsy’s marketplace can be both a pro and a con. While the high customer traffic is great, ada juga volume penjual yang tinggi. Jadi mempelajari cara menjual barang di Etsy bisa sedikit lebih rumit daripada sekadar mendaftarkan produk Anda dan menunggu pelanggan muncul. Anda mungkin perlu menggunakan beberapa trik pemasaran yang cerdas. Anda juga harus belajar membuat daftar produk Anda semenarik mungkin agar menonjol dari pesaing.
Con: Listing fees can add up
Jika Anda ingin mendaftarkan banyak produk di toko Etsy Anda, Anda bisa menghabiskan uang untuk biaya daftar. This means some sellers need to be selective about what items they list, at least in the beginning. As your sales grow, you may be able to add more listings to your store. But growing your inventory takes time if you want to avoid spending too much on listing fees.
Pikiran akhir
Akhirnya, the decision of whether or not to sell on Etsy depends on your business. If you fit the marketplace and have quality products, selling on Etsy is almost always worth it. Jika tidak, there are plenty of other ways to tumbuh bisnis anda online.
