In the age of internet globalization, having an online presence is as essential for a business as coffee on a Monday morning! But it’s not just about having an online store but a multilingual ecommerce website.
Betul! You don’t want to limit your potential by catering only to a single-language user base.
Ini studi menunjukkan bahwa 40% of customers won’t buy from a website unavailable in their native language. Selain itu, 65% prefer website content in their language. These numbers highlight the importance of a multilingual online store that speaks the language of its customer base.
The data becomes even more relevant when selling in a country with multiple official languages or gearing up to expand globally. You need a multilingual ecommerce website to cater to your target audience, so find out how to make one below.
The Importance of a Multilingual Ecommerce Website
Let’s dive right into why creating a multilingual ecommerce website is essential for brands looking to expand their horizons.
Global Presence
Creating a multilingual ecommerce website goes beyond mere translation; it’s about establishing a global presence. Allowing your online store to be accessible in different languages enables you to tap into new markets and bring an international customer base.
Brand Image
With a multilingual ecommerce website, you are not only selling your products but also your brand. Your willingness to accommodate and communicate with your customers in their language speaks volumes about your brand’s customer-centric approach. It builds a sense of reliability amongst your customers, further enhancing your brand image.
SEO Advantage
Having a multilingual ecommerce website gives you an SEO advantage as well. Search engines recognize and reward websites that cater to a diverse audience. Oleh karena, your website can potentially rank higher in different regions, increasing your organic traffic.
Local Legislation
Catering to a global audience also means complying with local language laws. By translating your website into your customers’ bahasa, you ensure that all your store policies comply with local laws.
A multilingual ecommerce website ensures that your customers are well-informed about the policies in their native language, leading to a more transparent shopping experience.
Personalized Experience
When you translate your store into your customers’ preferred language, you provide a personalized experience. From browsing products to receiving transactional emails, every aspect of their interaction with your store will resonate with them.
Economical Advantage
Currency conversion is another essential factor that can significantly affect the customer’s shopping experience. Offering product prices in the customer’s local currency adds another layer of personalization, making their shopping experience on your multilingual ecommerce website seamless.
How to Create a Multilingual Ecommerce Store
Creating a multilingual ecommerce store might sound like a daunting task. On many platforms, enabling multilingual features often involves installing paid applications or themes, setting up a separate website, incorporating tabs, or engaging in custom development.
Here at Ecwid by Lightspeed, we aim to empower your success from the get-go by providing you with the necessary tools. We’ve diligently crafted a truly multilingual solution, allowing your customers to effortlessly view your store in their preferred language with just a click.
Translate Your Online Store Effortlessly
Memilih dari 36 languages to translate your store directly from your Ecwid admin; no third-party software is required.
Ecwid otomatis menerjemahkan semua teks antarmuka dan label toko (seperti tombol atau judul pada halaman produk) di toko online Anda berdasarkan bahasa yang ditetapkan pelanggan Anda.
Pelanggan dapat memilih bahasa pilihannya saat menjelajah atau dapat dideteksi melalui geolokasi — kami memberikan kemudahan bagi Anda dan pelanggan Anda.
Pelanggan memiliki opsi untuk beralih antar terjemahan menggunakan pengalih bahasa
Tambahkan Terjemahan Teks Khusus dengan Mudah
Take your multilingual shopping experience to the next level by effortlessly adding translations of your custom texts directly in the Ecwid admin. This encompasses product names, deskripsi, variasi, pilihan, metode pengiriman, dan seterusnya. No coding is necessary – simply copy and paste.
Adding shipping method translations in the Ecwid admin
Translate Key Store Documents
Enhance your store policies and tax documents by including translations that are compliant, localized, and easily understood by all your customers.
Dengan Ecwid, Anda akan dapat mengirimkan faktur pajak yang diterjemahkan secara otomatis kepada pelanggan dalam bahasa pilihan mereka, memastikan kepatuhan terhadap peraturan setempat.
Selain itu, Anda memiliki kemampuan untuk menambahkan terjemahan ke dokumen hukum seperti persyaratan layanan Anda, kebijakan privasi, dan kebijakan pengembalian.
Tingkatkan Koneksi Pelanggan dengan Email yang Diterjemahkan
Dengan Ecwid, Anda dapat meningkatkan pengalaman pelanggan dengan mengirimkan email dan pemberitahuan yang diterjemahkan secara otomatis dalam bahasa yang digunakan pelanggan saat menjelajahi etalase Anda.
Siap untuk mulai? Mengatur akun Ecwid dan ikuti instruksi di kami Bantuan Pusat untuk membuat situs web e-niaga multibahasa dengan Ecwid.
Contoh Situs Web E-niaga Multibahasa
Mencari inspirasi? Lihatlah situs web e-niaga multibahasa sukses yang didukung oleh Ecwid:
Eden menjual produk kesehatan alami yang dibuat oleh organisasi nirlaba yang berkomitmen untuk mempekerjakan dan mendidik orang dewasa penyandang disabilitas. Toko online mereka ditawarkan dalam dua bahasa.
Mawar yang indah adalah butik bunga dan layanan pengiriman yang menawarkan situs web yang tersedia dalam tiga bahasa.
Adapun Banzai, this one-of-a-kind stationery and print shop lets their customers choose from four languages. Talk about reaching a global market!
Lebih Tips untuk Mengkonversi Pelanggan Internasional
Jika Anda serius tentang mengembangkan bisnis Anda secara internasional, Anda akan ingin menghabiskan beberapa waktu meninjau pengalaman belanja internasional Anda.
Creating a multilingual ecommerce website is a great first step, tapi di sini ada beberapa hal lain yang mungkin juga mempertimbangkan:
- International customers typically use foreign currencies for online purchases. Shopping should be enjoyable, so spare your international customers the mental math. Sebaliknya, show them prices in their local currency with the Konverter Mata Uang menikmati.
- Make payments easy for international customers by using a global payment provider like PayPal, yang hadir dalam 200 negara-negara. Jika Anda ingin menambahkan opsi pembayaran lokal tertentu yang populer di negara tertentu, kemungkinan Anda akan menemukan di antara Ecwid ini 70+ pilihan pembayaran yang terintegrasi.
- Pilih yang dapat diandalkan penyedia pelayaran internasional. Ecwid terintegrasi dengan perusahaan besar seperti UPS, USPS, FedEx, dll., yang menawarkan layanan pengiriman global cepat.
- Mengatur pajak dan mematuhi hukum setempat. Misalnya, jika Anda memiliki pelanggan dari Uni Eropa, Anda mungkin perlu mengatur PPN dan mematuhi GDPR.
Untuk menyelesaikan, memiliki situs web e-niaga multibahasa tidak hanya membantu Anda menjangkau khalayak yang lebih luas tetapi juga memberikan pengalaman berbelanja yang lebih baik bagi pelanggan internasional. Dengan alat dan strategi yang tepat, Anda dapat berhasil mengatasi tantangan penjualan internasional dan memasuki pasar baru.
Ingat, a global presence isn’t about merely selling everywhere; it’s about speaking your customer’s language, meeting their needs, and exceeding their expectations. So don’t wait any longer; turn your ecommerce website multilingual to make it customer-centric and accessible worldwide.
