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Instagram: Time Spent in the Mobile App in 2023

On average worldwide, a Instagram user spends 12 hours per month on the Instagram Android mobile app. The most of the time in the Instagram mobile application is spent monthly by Instagram users in Turkey (21.4 hours), Argentina (17.6 hours), and Brazil (15.9 hours). 

Sources: datareportal.com March 2023

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Which countries are Instagram users spending the most time on the Instagram Android mobile app in 2023?

Turkey ranks first for the amount of time users spend on the Instagram Android mobile app: 21.4 hours per month. Argentina in second place: 17.6 hours per month. Brazil in third place: 15.9 hours per month. Source: datareportal.com

Which countries are Instagram users spending the fewest time on the Instagram Android mobile app in 2023?

Users of the Instagram Android mobile app from Mexico (6.9 hours per month) and South Korea (6.1 hours per month) spend the least amount of time compared to Instagram users from other 15 countries. Source: datareportal.com

Related Insights

Number of active Instagram users in 2023

Since 2018, the Instagram audience has doubled and reached 2 billion users.
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Instagram users by age and gender in 2023

Instagram users over 35 are less active and make up only 31%.
Learn more

Number of Instagram users by region in 2023

The largest number of active Instagram users in Southern Asia (251.4 million) and Southern America (192 million).
Learn more

Learn how you can make money on Instagram

Here we have compiled a list of useful articles and guides for you to start selling on Instagram in a minutes.

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