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Countries With the Most Instagram Users 2023

The most active Instagram users in India: 229.6 million. The United States of America in second place: 143.4 million.  

Sources: statista.com March 2023

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Which country has the most Instagram usage in 2023?

Most Instagram users in 2023 are from India: 229.6 million. Source: datareportal.com

Which countries have the most Instagram users in 2023?

In 2023, India ranks first in terms of the number of Instagram users: 229.6 million. The United States in second place: 143.4 million. Brazil in third place: 113.5 million. Source: datareportal.com

Related Insights

Number of active Instagram users in 2023

Since 2018, the Instagram audience has doubled and reached 2 billion users.
Learn more

Instagram users by age and gender in 2023

Instagram users over 35 are less active and make up only 31%.
Learn more

Number of Instagram users by region in 2023

The largest number of active Instagram users in Southern Asia (251.4 million) and Southern America (192 million).
Learn more

Learn how you can make money on Instagram

Here we have compiled a list of useful articles and guides for you to start selling on Instagram in a minutes.

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