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Online Sales of Swimwear 2017—2025

In 2022, women’s swimwear is the most sold online: 39.3%. In second place in online sales of men’s swimwear — 37.8%. But online sales of swimwear for all audiences are actively developing, and by 2025 online sales will approach 50%.

Sources: statista.com July 2022

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What swimwear sells best online in 2022?

In 2022, women’s swimwear is slightly better sold online than children’s and men’s swimwear. 39.3% of women’s swimwear is sold online. Men’s swimwear is sold 1.5% less online than women’s swimwear. But children’s swimwear is sold online for 5% less than men’s. Source: statista.com

Which swimwear is the least sold online in 2022?

Swimwear for children is sold online less than men’s (5% less) and women’s (6.5% less). Source: statista.com

Related Insights

Online Children's Sales of Sports & Swimwear

32.8% of children's sportswear and swimwear will be sold online in 2022.
Learn more

Online Women's Sales of Sports & Swimwear

39.3% of women's sportswear and swimwear will be sold online in 2022.
Learn more

Online Men's Sales of Sports & Swimwear

37.8% of men's sportswear and swimwear will be sold online in 2022.
Learn more

Learn how to make money on ecommerce for various products, including Swimwear.

Here we have compiled a list of helpful articles and guides so you can create an online store and start selling on it.

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