Žodis „verslas“ kai kuriuos žmones gali atgrasyti dėl paplitusių mitų, kaip kad pradėti verslą reikia kraujo, prakaitas, ašaros, ir daug pinigų verslui pradėti. Laimei, pasaulis keičiasi. Idealios parduotuvės atidarymas gali būti taip pat paprastas, kaip atsisiųsti paprastą programinę įrangą. Kiekvienas, turintis idėją ir telefoną, šiomis dienomis gali pradėti verslą – ir jūs taip pat.
Tokios įmonės kaip „Ecwid by Lightspeed“ padeda žmonėms visame pasaulyje atidaryti pelningą verslą, turėdami tik idėją., žaidimo planą, ir keliais mygtuko paspaudimais. Jūs esate daugiau nei pajėgūs įsteigti naują parduotuvę, įskaitant svetainę, socialinė žiniasklaida, ir virtualioji rinkodara. Skaitykite toliau, kad sužinotumėte daugiau.
Nėra pinigų? Jokiu problemu.
Kartais, žmogaus verslo svajonės neišsipildo dėl mito, kad norint pradėti verslą reikia daug pinigų. Tačiau svarbiausios verslo pradžios dalys yra motyvacija ir vizija. Jei tų dviejų dalykų nėra, net tūkstančiai dolerių stebuklingai nesukurs klestinčio verslo.
Kai turėsite motyvaciją ir viziją, pinigai gali būti kažkas, su kuo dirbi. Smulkaus verslo pradžiai nereikia nieko daugiau, tik paprastos taupomosios sąskaitos ir svajonės.
Šiais laikais, trokštantys verslininkai gali įkurti naujas internetines parduotuves už daug mažesnę išankstinę kainą nei jų pirmtakai, kuriems dažnai tekdavo įsigyti fizinę parduotuvę. Internetinės parduotuvės padeda lengviau pasiekti potencialius klientus, tuo pačiu panaudojant kelis rinkodaros išteklius. Naudojant skirtingas platformas, virtualioji rinkodara, and proper ecommerce websites can be the perfect mix for starting an online store.
Why Set Up an Ecommerce Site?
Starting your own store can be a bit overwhelming in the beginning. To really figure out how you want to run your business, you need to understand your store and brand. This could mean envisioning how you want your store to look a year from now, how you want your life to look, and what attracts potential customers. Sit back, close your eyes, and picture your future. What do you see?
If your business idea is one of having your own schedule, being in control of your own products, and sharing your brand with many people, opening up an online store may be just what you need.
If you’d rather pay 5 figures or more in rent, utilities, and other brick-and-mortar store costs, then by all means, proceed. But even with an in-person store, getting an ecommerce site can be key to success.
An example of an ecommerce website
More Flexibility for Your Business
Just think back to the last thing you bought. Yra didelė tikimybė, kad jis buvo išjungtas iš interneto, teisingai? Dabar įsivaizduokite, kad jūsų produktai yra platinami įvairiose platformose, lengvai pasiekiamas jūsų klientams. Turint visavertį internetinė parduotuvė gali paversti svajonę turėti savo gaminį kiekvienuose namuose realybe.
Internetinė parduotuvė suteikia kūrybiškumo galimybių, augimas, and flexibility that may not be available with traditional brick-and-mortar businesses. Pavyzdžiui, elektroninės prekybos parduotuvė nereikalauja tų pačių veiksmų, kaip atidaryti asmeninę parduotuvę, kaip nekilnojamojo turto nuoma.
Lengva išplėsti parduodant daugiakanaliu būdu
Svarbu turėti galimybę plėsti savo verslą jam augant. Kai turite įsteigtą internetinę parduotuvę ir esate pasiruošę investuoti į naujus pardavimo kanalus, galite lengvai sinchronizuoti savo produktų katalogą su socialinės žiniasklaidos svetaine ar prekyviete.
Turėdamas an elektroninės prekybos parduotuvė taip pat leidžia reklamuoti savo verslą keliais būdais. Galite prijungti jį prie socialinės žiniasklaidos, pvz., „Facebook“ ir „Instagram“., taip pat tokiose prekyvietėse kaip „Amazon“.. That allows you to sell on several channels at once.
Jei tu sell online with Ecwid by Lightspeed, you can manage your inventory and sales from a single dashboard. This helps ensure you are not overselling your physical products and tells you when you need to restock your inventory.
You can set up an Instagram Shop with Ecwid by Lightspeed
How to Start an Online Store with No Money
Now let’s dive into the actionable steps you can take to choose an ecommerce platform for your online store and get the word out about your new business with little to no upfront cost!
How to Choose an Ecommerce Platform
Here’s what to look for when deciding on an ecommerce platform:
- Kainodara. How much will it cost you to make money with this platform?
- Integrability. Does this platform integrate well with other tools you’re going to use? Consider mokėjimo šliuzai, shipping providers, and marketing tools.
- Šablonai. Does the platform offer design templates to make your online store easier to start?
- Analizė. See if the solution includes analytic features to keep you in the know about your customers and sales.
- Google Search friendliness. Built-in SEO tools help you get in the search spotlight.
- Mobile-friendliness. Mobile shopping is bigger than ever, so the mobile version of your online store should be easy to use.
- Customer support. You want a store platform with live support in case of emergencies.
- Transaction safety. Ensure your platform doesn’t store customers’ payment data and protects transactions made in your online store.
- Growth opportunities. Will the platform help you grow or hold you back?
Let’s talk more about the last point: growth opportunities. When you’re starting out on a budget, žinoma, you want a free platform. Tačiau, they usually come with limits. If your business becomes successful, it will eventually outgrow those limits.
Pavyzdžiui, you may eventually want to sell more than the three original products you offered when you first set up your store. You could end up having to move your whole store and operations to a different platform because the first one is not as advanced as you will eventually need it to be.
While we offer a Forever Free plan, Ecwid by Lightspeed allows your online store to expand as your business grows. You can add new sales channels, increase your product catalog, leverage marketing tools, or even create a mobile shopping app for your store. All you need to do is upgrade as your store expands.
How to Set Up an Online Store
Su Lightspeed Ecwid, you can create your ecommerce website from scratch. If you already have an existing website, you can add an online store to it easily. Setting up an online store is free with Ecwid. With the free plan, you can sell a limited number of products, but there are no transaction fees, making it easy to launch a business with little to no budget.
Geriausia dalis? You can keep the free plan for as long as you need!
Check out the step-by-step instruction for setting up an online store without any design or coding skills:
How to Promote an Online Store for Free
Now that we have established how to start your online store on a budget, let’s talk about how to promote your store without spending a dime.
The two most affordable and easy-to-use promotional methods are social media and email marketing. Jie yra nemokami ir prieinami visiems, bet ypač naudingi naujiems verslo savininkams.
Pasinaudokite socialine žiniasklaida
Turėdami internetinę parduotuvę taip pat galite naudotis socialine žiniasklaida kaip savo parduotuvės rinkodaros platforma. Tokios svetainės kaip Facebook, Instagramas, ir „TikTok“ padeda mažoms įmonėms plėsti savo auditoriją ir parduoti tiesiai iš programos.
Galite paskelbti savo svetainės nuorodą, produktų nuotraukos, vaizdo įrašus, pasiūlymai, ir dar daugiau, kad reklamuotumėte savo parduotuvę socialinės žiniasklaidos puslapiuose. Social media can be a great way to showcase your brand and products while telling your audience the person behind the business. People often buy from small businesses for the personal touches and stories behind the product.
Social media is great for showing the behind-the-scenes of your business
By posting on social media, you give your audience a chance to fall in love with you and your products simultaneously. Be yourself, be goofy, show any mess-ups, and help your audience laugh along with you. Customers love to see who they are buying from and supporting.
Get Started with Email Marketing
When using email marketing, you can promote your business through a newsletter or email campaign. Emails can be sent to potential and current customers. It is a great way to connect with your customers while growing your influence.
Start by making an email list of people interested in what you have to offer—those who bought your product or signed up for emails. Tu gali offer discounts for signing up, birthday discounts, or exclusive content to incentivize people to subscribe to your email list.
The easiest way to grow your email list is to add a sign-up checkbox at checkout. Su Lightspeed Ecwid, tu gali enable it with a single tap—no need to code or install third-party plugins.
A sign-up checkbox at the checkout in the Ecwid by Lightspeed store
Then start sending emails informing customers about new products, pardavimai, pasiūlymai, discounts—include any information about your business that will keep the customers interested. Pavyzdžiui, if you sell pillows, you can share advice for better sleep—like buying your pillows!
There are email marketing platforms that offer free plans with a limited number of contacts or sends. When you’re just starting your store, that can be more than enough. And when your business is steady and you’re ready to invest in marketing, you can upgrade.
But when you’re ready and have a store with Ecwid by Lightspeed, you can use its automated email marketing tools, which are available on paid plans.
Sužinokite daugiau: 7 Automatizuoti rinkodaros el. laiškai, skatinantys pardavimą laisvų rankų įranga
Apleisto krepšelio el. laiško, kurį galite išsiųsti automatiškai naudodami „Lightspeed“ Ecwid, pavyzdys
Su Lightspeed Ecwid, siunčiant automatinius rinkodaros el. laiškus klientams nėra jokių operacijų mokesčių ar abonentų limitų. Viskas, ką turite sumokėti, yra jūsų kainodaros plano kaina, kad ir koks didelis būtų jūsų klientų sąrašas.
Norėdami sužinoti daugiau apie rinkodarą el. paštu, klausykite mūsų podcast'o apie el. laiškų naudojimą siekiant padidinti pardavimus ir klientų lojalumą. You’ll gain insights on email campaigns that all beginner sellers can and should implement to create a consistent revenue stream.
To Recap
Small online businesses have taken the world by storm in recent years. Now anyone with an idea can start their own business relatively easily. There are many software options available that make it easy to set up an online store without breaking the bank.
Su Lightspeed Ecwid, you have the option to create a worldwide online business with little to no money. We have given you the opportunity to start a business frugally—it’s up to you to seize it.
Why not get started? Get in touch with Ecwid by Lightspeed today to learn how to start your online store. You won’t even have to get out your wallet.
- Kaip sukurti internetinę parduotuvę be svetainės
- How to Start an Online Store Without a Budget
- How to Start an Online Store Without Inventory
- Kaip sukurti internetinę parduotuvę ir būti sėkmingu
- Where to Find Ideas For an Online Store
- How Much Money Do You Need to Open an Online Store?
- Understanding Online Store KPIs
- Esminiai verslo KPI internetinėms parduotuvėms
- How To Write A Business Plan
- Opening Day Checklist: What To Do Before Launching Your Ecommerce Store
- How to Make An Online Shop: A Simple 6-Step Guide
