There are many ways for small businesses to sell products online. Hosting your own webstore on your company website is one option. This gives you great control over the presentation and payment features of your store. Men, spesielt for små bedrifter, you might not get enough traffic to meet your goals.
For higher volume online sales, you can join a larger online marketplace to gain a wider audience and more recognition. By far the largest online marketplace is Amazon, med over 6 million sellers on the platform. But Amazon is not the only major marketplace in the ecommerce landscape. Etsy is another highly popular, but more niche, online seller. Etsy is used primarily to sell handmade or custom crafts, artwork, og innredning.
Etsy is a very fast-growing marketplace, more than doubling its total number of sellers siden 2019. The marketplace generated over $1 milliarder in revenue in 2020 alene, med over 81 million active shoppers. For small businesses that sell custom crafts and decor, Etsy is a highly attractive ecommerce marketplace. Selvfølgelig, it is not for everyone. Customers don’t turn to Etsy when they need replacement auto parts, for eksempel. But if Etsy is the right market for you, there are tremendous benefits to selling on the platform.
To help small ecommerce businesses get started, here is a helpful guide on how to sell on Etsy for beginners.
How to Start Selling on Etsy: Hva du trenger å vite
Du lurer kanskje, "hvordan selger jeg på Etsy?" Å selge på Etsy er litt annerledes enn å selge på Amazon eller andre online markedsplasser. På noen måter, Etsy har flere krav enn andre plattformer, mens den på andre måter er løsere. Når det gjelder hvordan du begynner å selge på Etsy, prosessen er relativt enkel. Du begynner med å gå til Etsy's selgersiden og klikk på "Kom i gang"-knappen.
Herfra, du trenger bare å følge instruksjonene slik de vises på skjermen. Begynn med å registrere kontoen din, akkurat som du ville gjort på et hvilket som helst nettsted. Etter det, you can start building your shop. Etsy will provide you with options for support which you can use as needed. You can also skip these options and dive right into building your online shop. Give your shop a name, enter your item info, and set up payment options for your shop. Don’t worry too much if your inventory is not finalized yet. You can always edit your item info later on.
Once the framework of your Etsy shop is in place, you can begin to customize your storefront page. This is a great way to personalize your shop and allow customers to see what you sell and what your company’s values are. There are many ways you can arrange your storefront to make it yours. A helpful tip is to focus on ways to maximize customer engagement once they find your page. You can follow many of the basic rules for creating an effective landing page when crafting your Etsy storefront.
Do you need a business license to sell on Etsy?
One of the most common questions people ask is, “Do you need a business license to sell on Etsy?” The answer is technically “No.” Etsy itself does not require its sellers to have a business license. men, some states, municipalities, or countries do require a business license for anyone conducting business within their borders. Etsy itself does not require a business license. men, it’s a wise idea to check the laws in your area before getting started.
What are the requirements to sell on Etsy?
Because you don’t need a business license to get started, this is considered a great perk for many sellers. A lot of people turn to Etsy initially as a side gig to sell their handmade crafts to a broad audience. This can turn their craft from a hobby into an eventual business. But early on, obtaining a business license could be a major obstacle that could deter many sellers.
Med det sagt, there are some requirements if you wish to become a seller on Etsy. New sellers should familiarize themselves with Etsy’s Retningslinjer for forbudte varer. For most sellers, the prohibited items list is not an issue. But it is important to understand what can and cannot be sold on the platform.
Etsy also has detailed requirements about handmade and designer items which all sellers must follow. Etsy requires that all items sold in its marketplace be handmade. Men, med deres egne ord, “handmade is a spectrum”. Some makers are actually crafting their products by hand to be sold as is. Others might design their products themselves but rely on production assistants to create the finished product. Disse designerne har tillatelse til å selge på Etsy forutsatt at de opererer innenfor reglene og begrensningene i Etsys selgerpolicy. Du kan lese den oppdaterte Etsy-selgerpolicyen i sin helhet her.
How much does it cost to sell on Etsy?
Når det gjelder salg på Etsy, gebyrene er minimale, men likevel viktig å være klar over. Etsy krever ingen oppstarts- eller abonnementsavgift. Så det er teknisk gratis å bli selger på Etsy.
men, Etsy tar gebyrer for å bruke markedsplassen. Viktigst, Etsy krever en liten noteringsavgift for hver vare som er oppført i butikken din. Etsy-noteringsgebyret er $0.20 for en fire måneders notering, med muligheten til å automatisk fornye oppføringer.
Salg på Etsy-avgifter er på middels nivå sammenlignet med andre plattformer. Etsy tar betalt for en 5% transaksjonsgebyr på alle salg. Så 5% av prisen på produktet ditt går til Etsy for hvert salg. For eksempel, en $100 håndverk som selges på Etsy-nett er $95 for deg, og $5 for Etsy.
Det er også en fraktetikettavgift på Etsy for å dekke kostnadene ved å sende varene dine. Dette varierer avhengig av fraktselskapet(s) du velger, and the origin and destination of shipped items.
Other miscellaneous Etsy fees include a small payment processing fee, a Value-Added Tax, and optional fees for paid ads off-site.
Til syvende og sist, the amount it costs to sell on Etsy depends on your sales. Because the fees are based on a percentage of your total sales, you should always make a profit. Whether that’s enough for you depends on your goals and how much you make.
Is Selling on Etsy Worth It? Fordeler og ulemper
Så, after learning all that, is selling on Etsy worth it? Svaret på det spørsmålet avhenger av virksomheten din. Først av alt, bedriften din trenger å selge varer som oppfyller Etsys "håndlagde" krav. Så lenge det er tilfelle, det er mange gode grunner til å selge på Etsy. Her er noen fordeler og ulemper du bør vurdere når du bestemmer deg for om du skal selge på Etsy.
Pro: Very easy to get started
Når du kommer i gang, det er ikke noe komplisert med hvordan man selger ting på Etsy fra et teknisk synspunkt. Grensesnittet er intuitivt, and Etsy does a great job to make it easy to manage your storefront and list products.
Pro: Huge marketplace
Etsy is the largest online marketplace for handmade crafts and decor. If you’re looking to sell your products online, Etsy has the highest volume of traffic of interested customers. For new small businesses, attracting new customers is one of the biggest challenges. Etsy can be a great way to solve that problem early on.
Pro: No business license or history is needed
Unlike other marketplaces, Etsy does not require you to have an official business license or an established reputation. You can simply start making handmade items one day, and become an Etsy seller the next.
Pro: Highly customizable
Etsy is the best place to go to sell custom items. That spirit of customization also extends to managing your Etsy store. Users have great control over their storefront layout, what they sell, and their shipping options. Selling on Etsy is a relatively hassle-free experience.
Con: Highly competitive
The size of Etsy’s marketplace can be both a pro and a con. While the high customer traffic is great, there is also a high volume of sellers. So learning how to sell things on Etsy can be a bit trickier than simply listing your products and waiting for customers to show up. You may need to use some clever marketing tricks. You should also learn to make your product listings as appealing as possible to stand out from competitors.
Con: Listing fees can add up
If you want to list a lot of products on your Etsy store, du kan ende opp med å bruke penger på noteringsgebyrer. Dette betyr at noen selgere må være selektive med hensyn til hvilke varer de viser, i hvert fall i begynnelsen. Etter hvert som salget ditt vokser, du kan kanskje legge til flere oppføringer i butikken din. Men å utvide beholdningen din tar tid hvis du vil unngå å bruke for mye på noteringsavgifter.
Siste tanker
Til syvende og sist, avgjørelsen om å selge på Etsy eller ikke avhenger av virksomheten din. Hvis du passer markedsplassen og har kvalitetsprodukter, å selge på Etsy er nesten alltid verdt det. Hvis ikke, det er mange andre måter å utvide virksomheten din på nett.
