How do you turn your Instagram followers into paying customers? Help them find what they want as quickly and easily as possible.
As your Instagram skills evolve and your posting schedule grows, content overload can take its toll. It’s that pivotal moment when your faithful followers would rather exit your page then scroll through endless posts to find the information they want.
A happy follower is a shopping follower. So help your followers find what they want faster with our easy steps to optimize your business profile on Instagram.
Også: Behold kunden din: How to Fix Your Store’s Navigation
Steg 1. Add Text to Your Instagram Pictures
When followers come to your Instagram account, they see a feed full of photos. Pretty standard Instagram stuff. dessverre, sometimes it can be hard to guess which of the beautiful photos will offer more than just eye candy, with information about prices, Shipping, salg, or new products.
If your post offers important news alongside its visual flair, drop a short title on the photo. You’ll help your audience avoid missing useful information, and new followers will be able to find answers to their questions more quickly.
Use text on a photo to mark posts with FAQ, blog categories, sales announcements, spesialtilbud, and new collections.
If you are selling products on Instagram in a video, create a thumbnail preview with text to maximize your post.
Titles quickly tell your audience what the video is about and if that content would be useful to them.
Lære mer: Hvordan selge på Instagram: Komplett veiledning for nybegynnere
Steg 2. Use Hashtags
Hashtags help amplify your content, but they can also be used to adjust your profile navigation for selling on Instagram as well. Start with the name of your account, then create a short hashtag for each type of post you regularly publish: new arrivals, lifehacks, backstage… whatever best communicates your posts. For eksempel, #yourstorename_reviews, #yourstorename_products, og så videre.
When you decide on your branded hashtags, make a post with a list of the names and a short annotation for each of your categories. Don’t forget to add text to the picture.
Les mer: How Instagram Hashtags Can Make or Break Your Sale
Steg 3. Save Everything in Highlights
You can save your Instagram Stories to special folders — Highlights — under your profile’s bio.
By storing all your important information in Highlights, followers will be less likely to need to search through your posts to find what they’re looking for.
Then create several highlights with your most important information, like brand story, Shipping, priser, customer reviews, contacts, and special offers.
Instagram is all about the visual, so spend some time making covers for your Highlights. Add a highlight with a list of your branded hashtags and a cover titled “Tags” or “Start here” to clue followers in on where to look first.
Try to use the same color or print on your covers to give your account a polished look.
To create your cover, add a picture with a title to Stories → save that story in Highlights → choose it as a cover.
Også: Hvordan skrive en flott Instagram-biografi for bedriftsprofilen din
Steg 4. Enable Shoppable Posts
Instagram Shoppable posts allow you to tag your products in photos and sell directly to your followers. A product tag provides customers with pricing, details, and a direct link to buy the item in your online store. Which means your followers can complete a purchase without ever leaving their favorite photo app.
Sjekk ut vår guide to enabling Shoppable posts to find out just how easy it is.
Også: How Ecwid Merchants Can Now Reach 1 Billion Shoppers
Steg 5. Add a Linktree to Your Instagram Bio
You can only add one link to your Instagram bio, men services like Linktree, Lnk.bio, and Campsite.bio let you make the most of it. Use these tools to create a simple web page with quick access to all the most important information on your site, like email signup, pricing details, and your contact page. You’ll never have to choose!
Bonus! Linkup for the link in bio
En annen måte å optimalisere landingssiden din er med et "link in bio"-verktøy. "Link in bio"-verktøy som Linkup la merkevarer lage tilpassbare landingssider for koblingene deres i bios. Dette lar deg maksimere potensialet til "link in bio" ved å kuratere spesifikt innhold for ditt sosiale mediepublikum. Mens kobling til eksisterende nettsider kan være effektivt, lage tilpassede, unike biolink-landingssider skaper flere muligheter og større potensial.
Hvis du leter etter et gratis, men kraftig link-in-bio-verktøy, Sjekk ut Knytte opp. Med bare noen få klikk, du kan enkelt bygge en mobilvennlig side som viser frem dine sosiale profiler, arbeid, innhold, og til og med produkter. Denne funksjonen er spesielt nyttig for merker, kunstnere, innholdsskapere, og påvirkere, ettersom det lar følgerne dine foreta kjøp eller hente varene dine direkte fra koblingssiden din.
Linkup tilbyr den klare fordelen ved å være drevet av Ecwid, en robust e-handelsplattform. Denne integrasjonen åpner for ubegrensede muligheter for å utvide merkevaren din etter hvert som den vokser. For eksempel, du kan legge til flere salgskanaler og utforske nye måter å tjene penger på.
Linkup gir også detaljert sideytelsesinnsikt og uanstrengt tilpasning for å tilpasse siden din perfekt med merkevaren din.
Closing
Convenient content organization shows your audience that you care about them and their shopping experience, building credibility and helping you look like a social media baller in the process.
How do you organize posts on your Instagram?
- Hvordan selge på Instagram: Komplett veiledning for nybegynnere
- How to Use Instagram for Business: Tools and Proven Practices
- Hvordan bli godkjent for Instagram Shopping
- Hvordan selge på Instagram uten et nettsted
- 10 Engaging Instagram Reels Ideas to Promote Your Business
- Enkle trinn for å organisere Instagram-profilen din for bedrifter
- How to Develop a Visual Theme for Your Instagram Business Profile
- What Instagram Creator Accounts Mean for Your Business
- 8 Photography Tips for a Stunning Instagram Business Profile
- Instagram Stories 360: All Business Owners Need to Know
- Threads for Businesses Explained
- Hva du skal legge ut i tråder for bedrifter: 10 Ideas