The Ecwid Blog>10 Maneiras práticas de aumentar sua receita de comércio eletrônico

10 Maneiras práticas de aumentar sua receita de comércio eletrônico

Posted de Daniella.io, Ecwid Ecommerce Expert

Ecwid is full of features that can help you increase your store’s revenue and save you time. Are you using them to their full potential?

1. Setup Cross-Sales

Invite customers to purchase complementary or similar items.

This is a well-known marketing tactic to increase revenue. Suggesting complementary or similar items or services when selling a product is an easy way to increase your revenue.

In real life, an example of this would be a salesperson suggesting you purchase a complimentary item or service with the product you are about to purchase. Por exemplo, if you sell skateboards, you may cross-sell better quality bearings, adesivos, decals, new wheels, a repair service, guarantees etc.

In your Ecwid store, you can configure suggested products within the product page and at checkout. You could also:

Como

For products individually:

  1. Vá para sua Painel de Controle → Catálogo → Produtos
  2. Create or select the product you would like to associate with cross-sales
  3. Assign related products to the item individually or by category
  4. Salve suas alterações

Na finalização da compra:

  1. Vá para sua Control Panel → Settings → General → Cart
  2. Scroll down to the bottom of the page
  3. Enable showing the “You may also like” section on product pages and in cart

Observação: make sure Related Products are activated for both your cart and your product pages.

2. Offer Bulk or Volume Discounts

Discounts for purchasing items in bulk incentivises clients to buy more, and can, Portanto, increase your average transaction size, and your revenue. You may also want to offer bulk discounts to liquidate older stock or reduce inventory. Bulk discounts can also help you offer your clients better shipping costs.

The feature is unique in Ecwid as it uses their algorithm to suggest users add more items to get higher discounts. If a client adds a bulk discounted item to their cart, a message will appear informing them that they can save more by adding one or two more items.

Como

  1. Vá para sua Ecwid Control Panel → Promotions → Discounts
  2. Configure your discounts based on the subtotal (Plano de Empreendimento) or customer groups (Plano de negócios) ou ambos
  3. Salve as alterações

Observação: You will need a Venture Plan or a Business Plan to set up Bulk Discounts.

3. Run a Contest

A contest can increase your revenue by increasing engagement on social media, brand awareness, subscribers, and data, as well as by lowering marketing costs as customers take part in your marketing efforts to attract new customers.

Depending on your goals and niche, contest examples could include:

Como

Make sure you have a clear target goal and clear contest rules. Be sure the process to select the winner is well defined: it should be straightforward and raise no additional questions.

Use partnerships with influencers and local businesses to promote your contest and run social media ads.

Saber mais: 25 Ideias comprovadas de concursos de mídia social para promover seu negócio on-line

4. Vender em qualquer lugar

Take and sell your entire inventory with you thanks to your online store, on desktop, tablet or mobile – increase your revenue by selling from anywhere, online or in person.

With a stable internet connexion and a tablet, you can sell on the go at:

Further ideas:

Como

All you need is:

You could take the most popular (physical) version of your product with you and sell variants (different colors, sizes, etc.) to potential clients by showing them high-resolution photos of your product in your online store. Leva offer discounts on future purchases when selling in person.

5. Sell Using Youtube

Use Youtube to promote and sell your products online.

Product videos can improve your conversion rates because:

Our brains process video content 60,000 times faster than text according to Hubspot.

Como

  1. Create your own videos
  2. Partner with Youtubers to have them promote your products
  3. Embed already made videos about the products you sell

Make sure to deactivate controls, Publicidades, and related video suggestions if you embed other videos. You want your traffic to focus on your product, not to get distracted and head over to Youtube.

Saber mais:

6. Create a Sense of Urgency

Urgency is a form of persuasion that causes people to want to act quickly. This can improve conversion rates by:

Como

Display a sense of urgency in your online store using product labels, and marketing tools provided by Zotabox.

Add visible indicators such as a:

Add content to these visible blocks tal como:

Use words tal como:

Use expressions tal como:

7. Setup FOMO Alerts

FOMO means Fear of missing out and the FOMO app adds popups to your online store that appear regularly while your client is on site. This can increase your revenue in many ways, for example by:

Exemplos

Como

This is not built into Ecwid, Contudo, there’s an app in the Ecwid App Market called Social Proof that shows order notifications just like the examples above to your visitors.

8. Monetize your Expertise

Creating timeless downloadable products can increase your revenue by cross-selling your physical goods, or by reinforcing your brand’s image. When you take the time to demonstrate that you are the expert in your domain, in a shareable format, you will be able to reach a broader audience interested in you and your services.

You can demonstrate your knowledge in various formats and with various content:

Observação: You will need a Plano de Empreendimento to sell downloadable products in Ecwid.

Como

  1. Go to your Ecwid Control Panel
  2. Create a new downloadable product
  3. Your client will automatically receive their product once their payment is sent to you

Saber mais: 18 Ideias de produtos digitais para quase todas as pequenas empresas

9. Cross-Promote with Other Businesses

Reach new markets and expand your customer base by marketing to another business’s audience. Por exemplo, partner with:

Como

Reach out to companies that are non-competing and that have a relevant market.

Establish how you will work together. Você poderia:

Make sure your audiences are of a similar size or that the trade would be fair before contacting a company to ask for a partnership.

Saber mais:

10. Include a Gift Category

Include a gifting section in your online store, especially around holidays:

De acordo com o Google Trends, ”Holiday Gift Guide” is a very popular search phrase around November and December. You could create a category called Holiday Gift Guide with subcategories divided by:

Preço

Gênero

Age

Relation

Como

  1. Go to your Ecwid Control Panel
  2. Catalog → Categories
  3. Create a new category and subcategories depending on your needs
  4. Add your products to your categories
  5. Don’t forget to enable gift cards in your store so that your customers can buy a great last-minute present

Leia mais sobre how to promote your ecommerce store around the holiday season.

About The Author
Daniella is an Ecwid eCommerce Expert and Digital Marketing Advisor with over 10 years eCommerce experience. She teaches SMBs how to create their online stores faster, better and cheaper via her Ecwid course e YouTube channel.

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