Estratégias avançadas para melhorar as operações comerciais em comércio eletrônico

Posted 3 meses ago de Anastasia Prokofieva

Many moving parts are involved in running a successful business, especially as it grows. The bigger it gets, the trickier it can be to keep things organized and efficient. A store’s expansion brings with it an increase in tasks, clientes, challenges, and staff to manage it all.

Planning and organizational structure must evolve as a business grows to maintain smooth operations. Setting priorities for business operations becomes increasingly important at this stage.

Continue reading to learn how a company can efficiently strengthen its business operations.

What Are Business Operations?

Before going any further, let’s answer the following question: What is business operation? Simplificando, they are the activities and routine processes that allow a business to function, increase value, and generate profit.

Key Components of Business Operations

The provided definition offers a broad overview of business operations; Contudo, the specific activities and processes it encompasses can vary significantly. Primeiramente, these variations can depend on the industry you’re in, e algumas tarefas podem ser categorizadas como operações comerciais secundárias.

Aqui estão alguns elementos vitais das operações de negócios:

Processo

Os processos de uma empresa são uma parte vital das operações. Os funcionários seguem estas etapas e rotinas dentro da organização para desenvolver e entregar produtos e serviços. Em outras palavras, é um protocolo claro e definido sobre como fazer as coisas dentro da organização.

A empresa desenvolverá processos para concluir uma ampla gama de tarefas internamente, seja criando o produto principal, postando nas redes sociais, ou integração de novos funcionários.

A criação de processos internos detalhados pode facilitar a realização de muitas tarefas. Isso pode incluir processos de integração de novos funcionários, criando produtos, concluindo o trabalho administrativo, e mais.

Pessoas

É claro, as pessoas são uma parte crucial de qualquer negócio. Cada funcionário de todos os departamentos é necessário para que a empresa opere. Isto é especialmente verdadeiro à medida que o negócio cresce, proprietários se concentram mais em objetivos de longo prazo, e os funcionários se tornam mais responsáveis por operações significativas.

Hiring the right people for the team can make or break a business. Not only does it help to improve production, but it can also increase business-wide morale.

In a smaller business, the owner and a small management team take on this responsibility. No entanto, as a company scales, muitas vezes requer um departamento de recursos humanos desenvolvido para lidar com as necessidades de integração e pessoal.

Localização

o a localização de uma empresa pode desempenhar um papel significativo em seu sucesso e operações gerais. Isso pode significar qualquer local físico conectado ou associado à empresa, como lojas, espaços de escritório, armazéns, instalações de fabricação, etc.

O local certo pode fazer toda a diferença na produção de toda a empresa. This is especially true when considering the location’s proximity to additional service facilities like ports or shipping routes.

Equipment and Technology

An integral aspect of a business’s operations involves the equipment and technology utilized for production. These tools are essential for the business to operate such as software, hardware, machinery, and various other resources.

Ferramentas, equipment, and technology can vastly vary between industries. A physical printing business may need expensive printers and other machinery, while a small online business may only need a computer and software to function.

The Importance of Business Operations Management

Maintaining a big-picture view of business operations is essential for a business to succeed, especially as it grows and expands.

Effective business operations management can benefit from the following:

Improved Efficiency

As a business evolves and fine-tunes its operations, efficiency is enhanced. This process helps employees gain a clearer understanding of their roles and execute them more effectively.

Established and standardized processes empower managers to delegate efficiently, ensuring adherence to procedures. This fosters high-performing teams with well-suited individuals in key roles, driving the achievement of company-wide objectives.

Sales and Profit

Properly managed business operations will lead to better quality products and services that satisfy customers. In the short term, this results in higher customer satisfaction and sales, while over time, it can drive improved profitability and a smoother path to scalability.

Steps for Improving Business Operations

Agora, let’s look at some actionable steps a business can take to improve its operations.

Set Goals and Monitor Statistics

The first step toward improving business operations is setting goals and tracking progress toward achieving them. Keep in mind that improving business operations is often a long-term goal that is worked toward.

It’s important to set clear and attainable objectives rather than vague and broad ideals. Por exemplo, rather than aiming for increased profit next year, establish a target for a 10% revenue growth. With a specific goal in place, detailed steps can be identified to achieve that objective.

Então, define the key performance indicators (KPIs) associated with that objective and monitor them attentively.

Se você vende online com Ecwid, you have access to its robust Relatórios feature, which allows you to track your store’s KPIs in real time. These KPIs might include website traffic, sales conversion rates, valor médio do pedido, and customer retention.

Improve and Build on What Is Already There

Lembrar, improving business operations doesn’t have to mean complete revamps or process replacements. Instead of discarding everything and restarting from scratch, focus on making existing processes better.

Search for inefficiencies that can be improved or redundancies that can be removed. Even making these minor improvements can often have a significant impact on the overall function of operations.

Streamline and Automate Relevant Processes

Many small inefficiencies in manual work can quickly compound into lost time, wasted resources, and overall lower production. Improving business operations also means streamlining and automating where possible.

Those overseeing business operations should consistently seek out cutting-edge tools, Programas, and technology that offer automation or streamlining capabilities.

Por exemplo, manual inventory management or stock-keeping can easily be automated with various types of software these days.

Stay Informed of Updates and Trends

Every business needs to stay on top of the changing landscape of its particular industry. This could mean new technology, shifting customer habits, changing laws, or shifts in the economy. Manter-se atualizado sobre essas mudanças pode ajudar uma empresa a adaptar suas operações às mudanças e permanecer relevante em relação à concorrência..

Por exemplo, digamos que seja lançada uma nova impressora que revolucione a indústria de serigrafia, aumentando significativamente a produção. Uma empresa de serigrafia que não atualizou suas impressoras pode começar a ter dificuldades para competir com outras empresas que utilizam a nova tecnologia.

Dedique um gerente de operações ou contrate um profissional

An essential part of this process may be establishing a dedicated director of business operations or business operations manager.

Em outras palavras, a dedicated individual or team can review current processes and operations to locate the issues and areas for improvement. This helps to find the right areas without pulling managers from their routine tasks and prevents executives from being tied up in too many areas.

If there are not enough internal staff members to dedicate someone to this process, it may be necessary to recruit help.

A business can contract with a business consultant or hire a dedicated operations director who can lead the process. This can be especially beneficial when hiring an industry specialist, as they may be able to provide key insights for improvements.

Por exemplo, a retail specialist with logistics experience could significantly cut costs by streamlining the store’s inventory shipping and receiving processes.

Create and Stick to a Plan

Trying to improve business operations without a plan can lead to floundering or wasted resources. The business should start with a general outline of its goals for improvement. This can then be expanded to include areas that need to be evaluated, KPIs to monitor, and a schedule of audits.

Remember that improving business operations is a marathon, not a sprint. Don’t assume that making one change will suddenly create a completely efficient business, though this can happen with the correct change. Na maioria dos casos, improving business operations will consist of regular evaluations, feedback, and identifying the next target.

These steps will help to optimize the business across all departments and processes incrementally, leading to a new level of operations. We hope these tips help business owners and management take their business to new heights, and we wish you the best on this journey!

Taking the Leap Into Ecommerce

Are you looking to start your first ecommerce store or launch a new one? Se for assim, Ecwid is for you! We have created an online selling platform that makes it easy to get your ecommerce store up and running.

Com Ecwid, you get a robust online store and tools that help improve your business operations:

These tools are crucial in keeping track of your target market and understanding their needs.

Ecwid also automates some routine tasks for online sellers, tal como domínio setup, sending marketing emails, and running sales or advertising campaigns. Isso permite que você se concentre no que realmente importa: criar uma ótima experiência de compra para seus clientes.

Além disso, Ecwid integra-se perfeitamente com plataformas e mercados de mídia social. Isso permite que você exiba seus produtos em vários canais de venda e atraia novos clientes enquanto gerencia todas as vendas e pedidos em um só lugar..

Então, se você está procurando uma plataforma de comércio eletrônico que ofereça mais do que apenas uma loja online, Ecwid é a escolha perfeita. Com sua configuração fácil, análises poderosas, e ferramentas de marketing integradas, você pode expandir seus negócios com confiança e alcançar mais clientes do que nunca. Mais, com seus planos de preços acessíveis e recursos flexíveis, Ecwid atende empresas de todos os tamanhos.

Mas não acredite apenas na nossa palavra – experimente você mesmo e veja a diferença que o Ecwid pode fazer na sua jornada de comércio eletrônico! Inscrever-se now and start selling today.

About The Author

Anastasia Prokofieva is a content writer at Ecwid. She writes about online marketing and promotion to make entrepreneurs’ daily routine easier and more rewarding. She also has a soft spot for cats, chocolate, and making kombucha at home.