There are many ways for small businesses to sell products online. Hosting your own webstore on your company website is one option. This gives you great control over the presentation and payment features of your store. Dar, în special pentru întreprinderile mici, you might not get enough traffic to meet your goals.
For higher volume online sales, you can join a larger online marketplace to gain a wider audience and more recognition. By far the largest online marketplace is Amazon, cu peste 6 million sellers on the platform. But Amazon is not the only major marketplace in the ecommerce landscape. Etsy is another highly popular, but more niche, online seller. Etsy is used primarily to sell handmade or custom crafts, artwork, si decor.
Etsy is a very fast-growing marketplace, more than doubling its total number of sellers de cand 2019. The marketplace generated peste $1 miliard in revenue in 2020 singur, cu peste 81 million active shoppers. For small businesses that sell custom crafts and decor, Etsy is a highly attractive ecommerce marketplace. Desigur, it is not for everyone. Customers don’t turn to Etsy when they need replacement auto parts, de exemplu. But if Etsy is the right market for you, there are tremendous benefits to selling on the platform.
To help small ecommerce businesses get started, here is a helpful guide on how to sell on Etsy for beginners.
How to Start Selling on Etsy: Ce trebuie sa stii
S-ar putea să vă întrebați, “how do I sell on Etsy?” Selling on Etsy is a bit different than selling on Amazon or other online marketplaces. In some ways, Etsy has more requirements than other platforms, while in other ways it is looser. As for how to start selling on Etsy, the process is relatively simple. You begin by going to Etsy’s seller page and clicking the “Get started” button.
From here, you simply need to follow the prompts as they appear on your screen. Begin by registering your account, just as you would on any website. După care, puteți începe să vă construiți magazinul. Etsy vă va oferi opțiuni de asistență pe care le puteți utiliza după cum este necesar. You can also skip these options and dive right into building your online shop. Dați un nume magazinului dvs, introduceți informațiile despre articol, și configurați opțiuni de plată pentru magazinul dvs. Nu vă faceți griji prea mult dacă inventarul dvs. nu este încă finalizat. Puteți oricând să editați informațiile despre articol mai târziu.
Odată ce cadrul magazinului dvs. Etsy este stabilit, puteți începe să vă personalizați pagina vitrinei. This is a great way to personalize your shop and allow customers to see what you sell and what your company’s values are. There are many ways you can arrange your storefront to make it yours. A helpful tip is to focus on ways to maximize customer engagement once they find your page. You can follow many of the basic rules for creating an effective landing page when crafting your Etsy storefront.
Do you need a business license to sell on Etsy?
One of the most common questions people ask is, “Do you need a business license to sell on Etsy?” The answer is technically “No.” Etsy itself does not require its sellers to have a business license. in orice caz, some states, municipalities, or countries do require a business license for anyone conducting business within their borders. Etsy itself does not require a business license. in orice caz, it’s a wise idea to check the laws in your area before getting started.
What are the requirements to sell on Etsy?
Because you don’t need a business license to get started, acesta este considerat un avantaj grozav pentru mulți vânzători. Mulți oameni apelează la Etsy inițial ca un concert secundar pentru a-și vinde meșteșugurile realizate manual unui public larg. Acest lucru le poate transforma meșteșugul dintr-un hobby într-o eventuală afacere. Dar devreme, obținerea unei licențe de afaceri ar putea fi un obstacol major care ar putea descuraja mulți vânzători.
Acestea fiind spuse, există anumite cerințe dacă doriți să deveniți vânzător pe Etsy. Noii vânzători ar trebui să se familiarizeze cu Etsy Politica privind articolele interzise. Pentru majoritatea vânzătorilor, the prohibited items list is not an issue. But it is important to understand what can and cannot be sold on the platform.
Etsy also has detailed requirements about handmade and designer items which all sellers must follow. Etsy requires that all items sold in its marketplace be handmade. Dar, in their own words, “handmade is a spectrum”. Some makers are actually crafting their products by hand to be sold as is. Others might design their products themselves but rely on production assistants to create the finished product. These designers are permitted to sell on Etsy provided they operate within the rules and restrictions of Etsy’s seller policy. You can read the updated Etsy Seller Policy in full Aici.
How much does it cost to sell on Etsy?
When it comes to selling on Etsy, fees are minimal, but still important to be aware of. Etsy does not require a startup or subscription fee. So it is technically free to become a seller on Etsy.
in orice caz, Etsy does charge fees to use the marketplace. Most importantly, Etsy charges a small listing fee for every item listed in your shop. The Etsy listing fee is $0.20 for a four-month listing, with the ability to auto-renew listings.
Selling on Etsy fees are mid-level compared to other platforms. Etsy charges a 5% transaction fee on all sales. Asa de 5% of the price of your product goes to Etsy for each sale. De exemplu, A $100 craft sold on Etsy nets is $95 Pentru dumneavoastră, și $5 for Etsy.
There is also a Shipping Label Fee on Etsy to cover the costs of shipping your items. This varies depending on the shipping carrier(s) you choose, și originea și destinația articolelor expediate.
Alte taxe Etsy diverse includ o mică taxă de procesare a plăților, o taxă pe valoarea adăugată, și taxe opționale pentru anunțurile plătite în afara site-ului.
În cele din urmă, suma pe care o costă să vinzi pe Etsy depinde de vânzările tale. Pentru că taxele se bazează pe un procent din vânzările tale totale, ar trebui să faci întotdeauna profit. Dacă este suficient pentru tine, depinde de obiectivele tale și de cât câștigi.
Se vinde pe Etsy Worth It? Argumente pro şi contra
Asa de, după ce a învăţat toate acestea, se vinde pe Etsy, merită? The answer to that question depends on your business. First of all, your business needs to sell items that meet Etsy’s “handmade” requirements. As long as that is the case, there are plenty of good reasons to sell on Etsy. Here are some pros and cons to consider when deciding if you should sell on Etsy.
Pro: Very easy to get started
Once you get started, there isn’t anything complicated about how to sell stuff on Etsy from a technical standpoint. The interface is intuitive, și Etsy face o treabă grozavă pentru a vă facilita gestionarea vitrinei și lista de produse.
Pro: Huge marketplace
Etsy este cea mai mare piață online pentru meșteșuguri și decor realizat manual. Dacă doriți să vă vindeți produsele online, Etsy are cel mai mare volum de trafic de clienți interesați. Pentru noi afaceri mici, atragerea de noi clienți este una dintre cele mai mari provocări. Etsy poate fi o modalitate excelentă de a rezolva această problemă devreme.
Pro: No business license or history is needed
Spre deosebire de alte piețe, Etsy does not require you to have an official business license or an established reputation. You can simply start making handmade items one day, and become an Etsy seller the next.
Pro: Highly customizable
Etsy is the best place to go to sell custom items. That spirit of customization also extends to managing your Etsy store. Users have great control over their storefront layout, what they sell, and their shipping options. Selling on Etsy is a relatively hassle-free experience.
Con: Highly competitive
The size of Etsy’s marketplace can be both a pro and a con. While the high customer traffic is great, there is also a high volume of sellers. So learning how to sell things on Etsy can be a bit trickier than simply listing your products and waiting for customers to show up. You may need to use some clever marketing tricks. You should also learn to make your product listings as appealing as possible to stand out from competitors.
Con: Listing fees can add up
If you want to list a lot of products on your Etsy store, you could end up spending money on listing fees. This means some sellers need to be selective about what items they list, at least in the beginning. As your sales grow, you may be able to add more listings to your store. But growing your inventory takes time if you want to avoid spending too much on listing fees.
Gânduri finale
În cele din urmă, the decision of whether or not to sell on Etsy depends on your business. If you fit the marketplace and have quality products, selling on Etsy is almost always worth it. Dacă nu, there are plenty of other ways to grow your business pe net.
