In this episode of the Ecwid Ecommerce Show, we dive into the world of multichannel selling.
Selling online is no longer limited to just your own website. The landscape has evolved, and now it’s crucial to have a presence on various platforms, including marketplaces and social media.
To shed light on this topic, we have invited a special guest, Mayon from Channable, who is an expert in the field of multichannel selling. Mayon will join us to share valuable insights and strategies to help advanced business owners take their businesses to the next level.
Streamline Product Feeds with Channable
Mayon explains that product feed management is at the core of Channable. This involves optimizing and transforming product data to ensure it is ready for different platforms such as Amazon, Google, Facebook, in več.
With Channable, sellers can easily manage their feeds and adapt their product information according to each platform’s requirements. Mnogi lastniki podjetij se pri ročnem upravljanju virov spopadajo s pokvarjenimi viri ali manjkajočimi izdelki. Channable poenostavlja ta postopek z obravnavanjem zapletenih nalog in zagotavljanjem intuitivnega vmesnika za preslikavo podatkov v prave kanale.
Poenostavite svojo prodajno pot v Amazonu
Za prve prodajalce na Amazonu, postopek odpiranja trgovine Amazon je lahko izjemen. Channable to poenostavlja tako, da prodajalcem omogoča upravljanje osnovnih funkcij znotraj njihove obstoječe trgovine Ecwid, medtem ko lahko bolj zapletene podrobnosti izpolnite neposredno v Channable..
Prek neposredne povezave API, prodajalci lahko brez težav potisnejo izdelke iz Channable na svoj račun prodajalca Amazon. Channable pomaga nastaviti filtre, zagotavlja pravilno obliko podatkov, in pomaga pri izpolnjevanju dodatnih atributov, ki jih potrebuje Amazon. Za manjkajoče informacije so na voljo sporočila o napakah, trgovcem omogoča ponavljanje do popolnosti.
Od Amazona do nišnih platform
Amazon je ogromna tržnica, ki pokriva široko paleto kategorij izdelkov, vendar obstajajo tudi manjše tržne niše, specializirane za določene panoge, kot so elektronika ali športna oblačila. Za prodajalce, ki imajo več izkušenj z e-trgovino, raziskovanje teh manjših trgov z manj konkurence je lahko zelo koristno.
Kar zadeva nevidne platforme, fokus pogovora je predvsem na evropskih trgih. Platforme, kot je Decathlon, Leroy Merlin, in Wayfair (za izdelke za dom in DIY) so omenjene kot omembe vredne možnosti.
Evropski trg je znan po razdrobljenosti in raznolikih platformah, making a third-party marketplace platform even more crucial for successful expansion.
Strategije izpolnjevanja in pošiljanja po celinah
Razprava se nato preusmeri na lastnike podjetij, ki poskušajo prodreti na nove trge, kot so severnoameriški trgovci, ki ciljajo na Evropo. Izpolnitev postane pomemben dejavnik, and Amazon’s fulfillment network is often leveraged by European merchants selling in the US. Vendar, the reverse scenario is less common.
The conversation touches on the potential shipping networks of various marketplaces, with TikTok emerging as an interesting player in the social commerce space.
Connect Your Ecwid Store to Channable
You can find Channable in the Ecwid App Market and connect your store to it easily. Just import your product data and start experimenting with different channels.
The Ecwid and Channable integration provides you with a seamless experience in managing orders, fulfillment, and stock synchronization across different platforms.
If you’re an ambitious business owner looking to expand your online presence and maximize your sales potential, this podcast episode is a must-listen. Join us as we reveal the secrets to successful multichannel selling and discover new opportunities to grow your business.