Your online store’s success hinges on the foundation you set. For small business owners taking the plunge into the digital market, it means finding the perfect platform to build their ecommerce empire. But with a sea of site builders promising the moon, where does one start? And which choice ensures that your online presence is not just launched but thrives?
This comprehensive guide dissects the site-building process for small business owners looking to launch or revamp their digital storefront.
We’ll explore the best site builders in the market, including a deep dive into the bespoke Ecwid Instant Site, designed to cater to online retail’s demanding needs without coding complexities. Plus, we’ll uncover the virtues of integrating ecommerce into a custom site.
Ready to hit “objaviti” on your digital dream? Read on!
Why Use Site Builders for Your Ecommerce Journey
Before we launch into the specifics, it’s crucial to understand why opting for a site builder can benefit your online store.
Modern site builders are not just about dragging and dropping elements; they are scalable and offer immense flexibility. They handle the nitty-gritty details of hosting, domain management, and security, leaving you to focus on what truly matters – your products and customer experience.
For small businesses, the efficiency and affordability of site builders are unmatched. You can create a professional-looking site without an extensive investment in development or design. Updates are typically easy to perform so that you can adapt swiftly to the market’s demands.
Ready-Made Templates
Pre-designed website templates act as a framework that you can customize to fit your branding.
They take the legwork out of layout and web design so that you can quickly build off a pre-established format. Without a template, building a website can be a significant time investment with a hefty price tag.
Customizing a ready-made template is much easier than creating a site from scratch
Mobile Optimization
Site builders also work well because they offer mobile-friendly designs that accommodate the growing number of mobile users.
In January 2024, mobile devices (excluding tablets) accounted for almost 60% of global web page views. Data shows that mobile usage outpaced desktop usage – and it continues to do so. S tem v mislih, pomembno je, da k spletnemu oblikovanju pristopite z miselnostjo, da so na prvem mestu mobilne naprave, da ustrežete spletnim željam svojega občinstva.
Gostovanje
Večina izdelovalcev spletnih mest ponuja gostovanje kot del svojih paketov – kar pomeni, da vaše spletno mesto varno gostijo strežniki izdelovalcev spletnih mest, in lahko kupite domeno po meri.
Lepota tega je v tem, da lahko gostovanje svojega spletnega mesta pogosto upravljate kar v izdelovalcu spletnih mest – ni vam treba iti prek zunanjega kanala, ki procesu doda še en korak.
Optimizacija iskalnikov
Če optimizacija iskalnikov (SEO) is a priority for you, some site builders offer templates created with this objective in mind.
Choosing an SEO-friendly template makes it simple for you to optimize your site content and copy to help you achieve your optimization goals. Again — you get this benefit without having to hire external developers.
Affordability
Site builders are an affordable option for ecommerce retailers because they typically offer different pricing packages based on the size and needs of the business.
This allows business owners to select the pricing plan that best fits their budget and will enable them to select only the features they need.
It also creates an opportunity to scale the services of the site builder up or down as the business evolves.
While some online retailers may decide to hire a designer to help with elements of a website created through one of these platforms (like customizing a template, graphic elements, itd.), uporaba graditelja spletnih mest lahko pomaga narediti postopek hitrejši in cenovno ugodnejši v nasprotju z začetkom s spletnim mestom, izdelanim po meri, od začetka.
tudi: Kako ustvariti spletno trgovino brez spletne strani
Pregled najbolj priljubljenih graditeljev spletnih mest za e-trgovino
Ko gre za ustvarjalce spletnih mest za e-trgovino, ena velikost ne ustreza vsem.
Obstajajo številne možnosti za ustvarjanje spletnih mest, vendar bo naša pozornost usmerjena na bolj priljubljene platforme, ki se dosledno uporabljajo za izdelavo spletnih trgovin.
Here’s a quick review of the most popular site builders and how they stack up.
Spletno mesto Ecwid Instant
For those seeking a straightforward, user-friendly path to an ecommerce site, Ecwid Instant Site is a game-changer. It embraces a code-free build, ensuring that anyone can easily set up a polished, feature-rich site.
An example of an Instant Site
Ecwid Instant Site includes professionally designed layouts and content, as well as free pre-designed templates tailored to different niches, such as apparel, home, electronics, storitev, hrano, in več. It takes the stress out of decision-making, and you can easily customize the design and layout to match your brand’s unique visual identity.
Izbiraj med 40+ site templates tailored to various niches
Ecwid Instant Sites are optimized for mobile and include a free SSL certificate, which is a must-have for online stores.
Plus, ti lahko buy a domain through Ecwid, preveč, and it will be set up automatically – even less manual work for you!
Since Ecwid Instant Site was created with ecommerce in mind, it ensures that any site built through it comes with a built-in online store. torej, you don’t have to use any integrations or add-ons to add an online store to your website – it’s already there.
Specializing in ecommerce, Instant Site integrates with nearly a hundred payment methods and effortlessly connects with shipping providers.
If you’re concerned about your site’s discoverability, Instant Site has you covered. Some SEO tasks are taken care of automatically, kot so datoteke spletnega mesta robots.txt in sitemap.xml, alt-oznake za slike izdelkov, čiste URL-je za izdelke, in več.
Najboljše od vsega, saj je spletno mesto Ecwid Instant brezplačno, lahko eksperimentirate in zgradite svoje spletno mesto brez predhodnih stroškov. Plus, lahko brezplačno prodajate omejeno število izdelkov, kolikor dolgo želite.
V spodnjem članku se naučite, kako ustvariti spletno mesto za e-trgovino z Ecwid Instant Site:
WordPress
WordPress poganja neverjetno veliko spletnih mest na internetu, and its extensive plugins make it a go-to for many online sellers. The platform offers a high degree of customization and has a supportive global community.
Vendar, its open-source nature can mean that the responsibility for updates and security falls squarely on your shoulders or your developer’s.
What if you prefer using Ecwid for your online store but wish to create your website using WordPress?
Ecwid seamlessly integrates with WordPress, allowing you to turn any WordPress website into an online store with just a few clicks.
An example of an Ecwid store integrated into a WordPress website
The integration connects your WordPress site to your Ecwid account so you can manage your whole ecommerce site in one place.
tudi: Why I Use Ecwid for WordPress Ecommerce: Developer’s Review
Wix
Wix shines with its intuitive drag-and-drop builder that’s perfect for beginners. The Wix App Market offers a range of add-ons for ecommerce.
On the downside, the number of free apps is limited, and once you choose a template, you cannot switch to another.
Wix is also integrated with Ecwid, making it easier for Ecwid store owners to add an online store to their Wix website.
An example of an Ecwid store added to a Wix website
Weebly
Weebly is known for its ease of use and the free plan. Its robust ecommerce toolkit allows you to quickly set up an online store with support for digital and physical goods, upravljanje zalog, and payment options.
Vendar, its SEO capabilities could be more extensive, kar je lahko pomanjkljivost za podjetja, ki želijo zgraditi trdno spletno prisotnost.
Primer trgovine Ecwid, dodane spletni strani Weebly
Če imate trgovino Ecwid, ti lahko ga povežite s svojim spletnim mestom Weebly, ki ponuja preprost način dodajanja spletne trgovine.
Joomla & Drupal
Bolj tehnično kot prejšnje možnosti, Joomla in Drupal sta odprtokodni platformi, ki nudita visoko stopnjo prilagajanja in sta primerni za srednja do večja podjetja..
Medtem ko dajejo večji nadzor, zahtevajo tudi več znanja, and their learning curve might not be worth it for a small business owner just starting.
Ecwid integrates with both Drupal in Joomla to add an online store to your website built with these platforms.
Squarespace
Squarespace is lauded for its stunning design templates and user-friendly design features. It integrates well with third-party platforms for SEO and marketing but has limited payment gateways directly linked, which could be a hurdle for businesses catering to a global audience.
Vendar, if this option appeals to you for your website, consider creating an Ecwid store and integrating it with your Squarespace site. S tem dejanjem, you will unlock access to the extensive range of payment options supported by Ecwid, which includes nearly a hundred different methods.
An example of an Ecwid store added to a Squarespace website
Osupljivo
Strikingly is perfect for creating a simple website with ecommerce functionality. Vendar, it might not be the best choice for complex websites because of its limited customization tools.
If you want to turn your Strikingly site into an online store, connect it with Ecwid and enjoy the benefits of both platforms.
Adding an Online Store to a Custom Website
While site builders offer convenience and a suite of ecommerce tools out of the box, some business owners may opt for a custom website with an integrated store. This route provides the most control and flexibility but at the expense of time and cost.
With a skilled developer, you can tailor every aspect of your online presence, ensuring it is unique and meets every specific requirement your business has.
Integracija e-trgovine v spletno mesto po meri omogoča brezhibno usklajevanje oblikovanja in uporabniške izkušnje. Okoli svoje blagovne znamke lahko ustvarite prilagojen ekosistem, ki izstopa od standardnih rešitev.
Ta možnost je bolj priljubljena med blagovnimi znamkami z uveljavljeno spletno prisotnostjo ali tistimi, ki predvidevajo potrebe po meri, ki jih graditelj morda ne bo mogel obravnavati.
Če se odločite za to pot, ti lahko dodajte svojo trgovino Ecwid na spletno mesto po meri če lahko na spletno mesto dodate kode po meri. Na ta način, you can have the best of both worlds – a unique and personalized website with all the ecommerce features and capabilities provided by Ecwid.
Zaviti
Selecting the best site builder for your ecommerce store is a decision that can shape the trajectory of your business. Whether you’re attracted to the convenience of an all-in-one service like Ecwid Instant Site or desire the comprehensive control of a custom site, it’s vital to match the platform’s capabilities to your business goals.
Consider your tech-savviness, proračun, long-term vision, and any skilled individuals or agencies you can access. And don’t be afraid to test and learn — many platforms offer a trial period or a free plan – before committing. Ne pozabite, your digital storefront is not just a place to sell; it’s an online representation of your business, telling your story and connecting you to the world. Make it count.
For a quick, beautiful, and easily customizable option, consider the Ecwid Instant Site. Zagotavlja vam nabor uporabniku prijaznih orodij in funkcij e-trgovine za ustvarjanje vaše spletne prisotnosti.
Ali potrebujete ciljno stran o vaši blagovni znamki, enostaven spletni katalog za B2B partnerstva, profesionalno spletno mesto za e-trgovino s spletno trgovino, ali kateri koli drug poslovni cilj — Instant Site poskrbi za vaše potrebe.
