How do you turn your Instagram followers into paying customers? Help them find what they want as quickly and easily as possible.
As your Instagram skills evolve and your posting schedule grows, content overload can take its toll. It’s that pivotal moment when your faithful followers would rather exit your page then scroll through endless posts to find the information they want.
A happy follower is a shopping follower. So help your followers find what they want faster with our easy steps to optimize your business profile on Instagram.
Också: Keep Your Customer: How to Fix Your Store’s Navigation
Steg 1. Add Text to Your Instagram Pictures
When followers come to your Instagram account, they see a feed full of photos. Pretty standard Instagram stuff. Tyvärr, sometimes it can be hard to guess which of the beautiful photos will offer more than just eye candy, with information about prices, frakt, försäljning, or new products.
If your post offers important news alongside its visual flair, drop a short title on the photo. You’ll help your audience avoid missing useful information, and new followers will be able to find answers to their questions more quickly.
@cakesafe adds text to a picture to announce a special offer
Use text on a photo to mark posts with FAQ, blog categories, sales announcements, specialerbjudanden, and new collections.
Texts make posts stand out in the @asos feed
If you are selling products on Instagram in a video, create a thumbnail preview with text to maximize your post.
@sephora puts text on a video preview
Titles quickly tell your audience what the video is about and if that content would be useful to them.
Followers of @dean.schneider won’t miss a video with a giveaway
Läs mer: Hur man säljer på Instagram: Komplett guide för nybörjare
Steg 2. Use Hashtags
Hashtags help amplify your content, but they can also be used to adjust your profile navigation for selling on Instagram as well. Start with the name of your account, then create a short hashtag for each type of post you regularly publish: new arrivals, lifehacks, backstage… whatever best communicates your posts. Till exempel, #yourstorename_reviews, #yourstorename_products, och så vidare.
When you decide on your branded hashtags, make a post with a list of the names and a short annotation for each of your categories. Don’t forget to add text to the picture.
Läs mer: How Instagram Hashtags Can Make or Break Your Sale
Steg 3. Save Everything in Highlights
You can save your Instagram Stories to special folders — Highlights — under your profile’s bio.
@packagefreeshop uses highlights to tell customers about the store’s policies
By storing all your important information in Highlights, followers will be less likely to need to search through your posts to find what they’re looking for.
A highlight with a list of branded hashtags by categories
Then create several highlights with your most important information, like brand story, frakt, priser, customer reviews, contacts, and special offers.
@cm_cardiff use their branded hashtags as titles for highlights
Instagram is all about the visual, so spend some time making covers for your Highlights. Add a highlight with a list of your branded hashtags and a cover titled “Tags” or “Start here” to clue followers in on where to look first.
Try to use the same color or print on your covers to give your account a polished look.
@freshbeauty uses similar looking icons for highlights’ covers
To create your cover, add a picture with a title to Stories → save that story in Highlights → choose it as a cover.
A cover is an Instagram story that you save as a highlight
Också: Hur man skriver en bra Instagram-bio för din företagsprofil
Steg 4. Enable Shoppable Posts
Instagram Shoppable posts allow you to tag your products in photos and sell directly to your followers. A product tag provides customers with pricing, details, and a direct link to buy the item in your online store. Which means your followers can complete a purchase without ever leaving their favorite photo app.
Kolla in vår guide to enabling Shoppable posts to find out just how easy it is.
Write “Tap to shop” in the caption, like @poorlydrawnlines, to let followers know the post is shoppable
Också: How Ecwid Merchants Can Now Reach 1 Billion Shoppers
Steg 5. Add a Linktree to Your Instagram Bio
You can only add one link to your Instagram bio, men services like Linktree, Lnk.bio, and Campsite.bio let you make the most of it. Use these tools to create a simple web page with quick access to all the most important information on your site, like email signup, pricing details, and your contact page. You’ll never have to choose!
@livelarq shares links to a blog post, “About us,” and their “Sign up” page
Bonus! Linkup for the link in bio
Another way to fully optimize your landing page is with a “link in bio” tool. “Link in bio” tools like Linkup allow brands to craft customizable landing pages for their links in bios. This allows you to maximize the potential of your “link in bio” by curating specific content for your social media audience. While linking to existing web pages can be effective, creating custom, unique bio link landing pages creates more opportunities and greater potential.
If you’re looking for a free but powerful link-in-bio tool, kolla upp Koppla ihop. Med bara några klick, you can effortlessly build a mobile-friendly page showcasing your social profiles, arbete, innehåll, and even products. This feature is particularly helpful for brands, konstnärer, innehållsskapare, and influencers, as it allows your followers to make purchases or grab your merch directly from your Linkup page.
Linkup offers the distinct advantage of being powered by Ecwid, a robust ecommerce platform. This integration unlocks limitless possibilities for expanding your brand as it grows. Till exempel, you can add more sales channels and explore new monetization ways.
Linkup also provides detailed page performance insights and effortless customization to align your page perfectly with your brand.
Closing
Convenient content organization shows your audience that you care about them and their shopping experience, building credibility and helping you look like a social media baller in the process.
How do you organize posts on your Instagram?
- Hur man säljer på Instagram: Komplett guide för nybörjare
- How to Use Instagram for Business: Tools and Proven Practices
- Hur man blir godkänd för Instagram Shopping
- Hur man säljer på Instagram utan en webbplats
- 10 Engaging Instagram Reels Ideas to Promote Your Business
- Enkla steg för att organisera din Instagram-profil för företag
- How to Develop a Visual Theme for Your Instagram Business Profile
- What Instagram Creator Accounts Mean for Your Business
- 8 Photography Tips for a Stunning Instagram Business Profile
- Instagram Stories 360: All Business Owners Need to Know
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