When was the last time you bought something online without reading reviews? Exactly. Bet your customers don’t either. That’s why adding testimonials to your website is a must for driving sales.
Product reviews, 收视率, and customer testimonials allow satisfied customers to speak on behalf of your brand. This serves as social proof that your website and products are trustworthy to shoppers. The more reviews you gather, the more credible you become.
Discover more about why product reviews matter for your bottom line and how to incorporate them seamlessly into your website.
Why Product Reviews Matter
满意客户的五星级评级或积极评价可以在很大程度上让潜在买家放心，您的产品值得他们投资. 这就是为什么:
产品评论有助于建立信任
由于客户无法像在商店中那样与您的产品进行物理互动或品尝您的产品 实体店, 在线销售时，通过社会证明让他们放心至关重要.
- 92% 购物者 犹豫是否购买产品 没有客户评论. 他们可能会推迟做出购买决定，直到他们可以进行更多研究……但是一旦他们离开您的网站, 无法保证他们会回来.
- 53% 的互联网用户表示产品评论 第二个最重要的属性 网上购物体验.
网上购物体验最重要的属性, 据购物者称
客户评价为您的业务增添更多社会认同, 这会让您的商店看起来更可靠. 这个, 反过来, 增加销售额, 特别是对于价格较高和“风险”的产品.
产品评论有助于提高 SEO
产品评论不仅为潜在买家提供有价值的信息, but they also play a significant role in improving search engine optimization.
Reviews contain relevant keywords and phrases that help improve your website’s ranking on search engines, making it easier for potential customers to find you.
Product reviews also signal user engagement, one of the vital ranking factors for Google and other search engines.
Product Reviews Help Make a Purchase Decision
Reviews are one of the most critical factors that consumers consider when making a purchase decision:
- 根据统计数据, 45% 消费者在线研究 在进行重大购买之前.
- 95% 的用户依赖评论 评估产品或了解有关产品的更多信息.
顾客到底想在评论中寻找什么? 在这个 民意调查, 60% 的受访者认为产品性能信息对评论最有帮助, 尽管 55% 受惠买家满意度详情. 其他回复包括寻找特定问题的答案或有关使用的建议.
被认为对产品评论最有帮助的信息
阅读有关他人的文章’ 产品体验可以帮助潜在买家对自己的决定更有信心, 最终为您的企业带来更多销售额.
有策略地放置产品评论
有多种方法可以将推荐纳入您的网站. 一种选择是创建一个 专用页面 用于客户评论和评级. 这使购物者可以轻松查找并阅读以前客户的反馈.
一个 产品页面 是展示您的评论的最重要的地方之一. 这是潜在客户已经考虑购买的地方, 因此看到积极的反馈可以帮助激励他们完成交易.
加, 针对特定产品的评论使购物者能够更具体地了解他们感兴趣的商品的质量和实用性.
展示推荐的另一种有效方法是将它们添加为 引用或片段 整个网站. 这些简短而有力的认可可以战略性地放置在登陆页面上, 结账页面, 甚至电子邮件订阅表格.
如何向您的网站添加产品评论
但是如何将推荐添加到您的网站? 第一步是确定您将使用哪个平台来收集和展示它们.
一种流行的选择是 Lightspeed 的 Ecwid, 具有内置产品评论功能的电子商务平台.
如果您的企业需要一个网站, 考虑 Ecwid. 分钟内, 您可以快速创建专业网站并享受许多使在线销售变得更轻松的内置功能, 例如产品评论, 销售报告, 营销工具, 和更多.
或者, if you already have a website, use Ecwid to add an online store to it. Ecwid seamlessly integrates with any site, no matter what site builder you’re using.
注册 to create a new online store or 将您现有的商店迁移到 Ecwid.
Meet the Product Reviews for Ecwid Stores
With Ecwid’s built-in product reviews feature, adding product reviews has never been easier. This tool enables customers to rate and review products they have purchased. Shoppers will receive an automated feedback request email encouraging them to review a product from their customer account.
Ecwid simplifies collecting feedback about your products, helping build customer trust, 哪一个, 反过来, drives sales.
A review showcased on a product page within the Ecwid store
Get Control Over Reviews
与Ecwid, you can enable or disable the collection of reviews for your entire store or specific products.
If a product faces unexpected issues or is in the early stages of its launch, disabling the reviews can protect your brand’s reputation until improvements are made.
或者, if you sell gift cards or collect donations in your online store, 禁用此类产品的评论是有意义的.
收集真实反馈
Ecwid 上的评论只能由从您商店购买过产品的客户撰写. 它消除了潜在的虚假评论并确保反馈的真实性, 相关的, 且值得信赖.
这增强了产品评论的可信度, 帮助潜在买家做出明智的购买决定.
购物者可以相信评论是真实的, 仅来自真实客户
审核您的评论
您可以在发布之前检查提交的评论, 允许您决定是否发布或删除它们. 它可以防止垃圾邮件, 进攻, 或发布不相关内容, 确保您网站上的评论仍然有用且相关.
如果出现负面评论, 你, 作为企业主, 可以联系客户, 解决他们的担忧, 并建立品牌忠诚度.
改善客户体验
Ecwid 还确保您发布的产品评论在产品页面上清晰可见. 星级评分和评论总数可以快速总结产品质量和客户满意度.
购物者可以在产品网格中查看评级
评论部分是用户友好的, 可以选择按日期或评级对评论进行排序, 使网站访问者更容易找到与其需求最相关的评论.
有了这些功能, Ecwid 简化了向您的网站添加产品评论的过程，并增强了在线商店的整体客户体验.
节省审核管理时间
Adding product reviews to your Ecwid store requires no third-party tools or a lengthy setup. Enabling product reviews in your Ecwid store takes just a click!
Enabling product reviews in an Ecwid store
A feedback request email will be automatically sent to customers a month after their order status changes to “发货” (You can adjust the email sending time.) Or one day after the order status changes to “Delivered.”
There’s no need to send emails to each customer manually; Ecwid offers a “set it and forget it” 经验.
之后, all you’ll have to do is look through reviews and publish them. Don’t worry – you won’t miss a new review, as Ecwid will notify you via email. Feel free to disable it if you’re a pro at remembering stuff!
See all the details on managing product reviews in the Ecwid帮助中心.
Make Product Reviews Even More Prominent
If you use Ecwid 即时网站 as a website for your business, 你可以 add a dedicated review section on any page of your Instant Site. That’s in addition to displaying a ratings and reviews section on product pages!
Tailor the design of the review block to suit your preferences
例如, you can incorporate a reviews section on the homepage, a page narrating your business journey, or a detailed description of your product benefits.
How to Make the Most of Product Reviews
Now that you know how to collect and display product reviews, let’s discuss how to use them to the fullest extent for your business.
Incentivize Customers with a Discount
鼓励顾客留下评论的最有效方法之一是为他们下次购买提供折扣. 这会激励顾客分享他们的体验，并鼓励他们从您的商店再次购买.
在 Ecwid, 添加折扣券 to your feedback request email takes a single click.
带有折扣优惠券的反馈请求电子邮件示例
回应负面评论
虽然我们都努力只获得积极的反馈, 负面评论最终必然会发生. 避免忽视这些评论; 反而, 回应他们并解决问题.
在 Ecwid, 您可以查看客户信息, 例如他们的电子邮件, 当阅读新的未发表的评论时. 这使您能够及时联系客户以处理和解决评论中提到的问题.
直接从评论中查看客户信息
请注意您所在国家/地区的立法
有时, 您可能希望删除评论. 如果客户不再希望公开评论或者提到的问题已得到解决，则可能会发生这种情况.
While you can delete reviews in your Ecwid store, make sure to check your country’s legislation on publishing and deleting reviews, as some countries require online sellers to publish all feedback.
Use Reviews to Improve Your Business
Customers are not the only ones who can use reviews to make informed decisions. Collecting product feedback allows you to monitor your business and make timely improvements.
Use reviews to gather valuable insights into your target market. 例如, 如果您注意到多个客户提到他们希望在产品中看到的特定功能, 您可以考虑将其纳入您未来的产品中.
加, 回复评论并解决提到的任何问题表明您重视您的客户’ 意见并致力于提供优质的服务.
利用产品评论获得更多订单
只需点击几下即可开始在您的网站上收集和发布客户评论, 但它会对您的销售产生巨大影响.
Whether you’re in the middle of the holiday buying season, launching a new online store, or just trying to break new ground in your market, testimonials create trust, encouraging skeptical window shoppers to become happy customers.
So don’t underestimate the power of product reviews! Gather feedback from satisfied customers and showcase it on your website to continue building a strong reputation for your brand.
